Chief Marketing Officer | Investor | Board Advisor
New York City Metropolitan Area
Venture Advisor @ Chaac Ventures Early-stage VC focused on the Princeton ecosystem. Chief Marketing Officer @ Audible, Inc. Brought on to help deliver turnaround growth. Global CMO leading 100+ team members and a multimillion-dollar budget. Responsible for driving US P&L customer and revenue growth, doubled customer base in less than three years while reducing CPA by over...
Venture Advisor @ Chaac Ventures Early-stage VC focused on the Princeton ecosystem. Chief Marketing Officer @ Audible, Inc. Brought on to help deliver turnaround growth. Global CMO leading 100+ team members and a multimillion-dollar budget. Responsible for driving US P&L customer and revenue growth, doubled customer base in less than three years while reducing CPA by over 20%. Newark, NJFounder & Managing Partner @ Hedwig Associates, LLC Investment firm specializing in growth-orientated, early-stage communications, media, and mobile technology companies. Greater New York City AreaEVP, Chief Marketing Officer, Ad Sales & Client Partnerships @ NBCUniversal Media, LLC Responsible for leading internal creative agency and integrated marketing for Top 100 advertising clients. Launched the Content Studio–a new business model and revenue stream focused on branded content. From December 2015 to December 2016 (1 year 1 month) New York, NYChief Marketing Officer @ Verizon Reversed sales trends and achieved record revenue results with expanded margin. Streamlined global product portfolio, expanded distribution, and launched and managed key market disruptive products driven by a deep understanding of customer behavior, analytical data, and comprehensive go-to-market plans. Led teams across four continents. From 2012 to 2015 (3 years) Greater New York City AreaSenior Vice President, Strategy, Marketing & Digital Media @ Verizon Led team of more than 160 staff and multiple agencies responsible for all national advertising/creative, brand management, media planning and buying, retail merchandising, CRM, content acquisition and programming, promotions, sponsorships, and go-to-market functions. From 2007 to 2012 (5 years) Basking Ridge, NJVP, Advertising, Marketing & Sales Operations @ Verizon Launched mobile ad business—subsequently sold to Microsoft for an amount speculated to be $600mm in The Wall Street Journal. Ran Sale Operations for 15 states and over 180 retail locations. From 2003 to 2007 (4 years) California and Basking Ridge, NJProgressive Roles @ Verizon Sr. Product Manager >> Director, Pricing >> Executive Director, CRM & Telesales From 1997 to 2003 (6 years) Columbus, Ohio Metropolitan Area
Chaac Ventures
Venture Advisor
Audible, Inc.
Chief Marketing Officer
Newark, NJ
Hedwig Associates, LLC
Founder & Managing Partner
Greater New York City Area
NBCUniversal Media, LLC
EVP, Chief Marketing Officer, Ad Sales & Client Partnerships
December 2015 to December 2016
New York, NY
Verizon
Chief Marketing Officer
2012 to 2015
Greater New York City Area
Verizon
Senior Vice President, Strategy, Marketing & Digital Media
2007 to 2012
Basking Ridge, NJ
Verizon
VP, Advertising, Marketing & Sales Operations
2003 to 2007
California and Basking Ridge, NJ
Verizon
Progressive Roles
1997 to 2003
Columbus, Ohio Metropolitan Area
What company does John Harrobin work for?
John Harrobin works for Chaac Ventures
What is John Harrobin's role at Chaac Ventures?
John Harrobin is Venture Advisor
What industry does John Harrobin work in?
John Harrobin works in the Marketing and Advertising industry.
Who are John Harrobin's colleagues?
John Harrobin's colleagues are Sabrina Crespo, Aishwarya Bhide, Prabhjeet Singh, Justin Vierling, Ashish Pandey, Doug Bauer, vishal agrawal, Matt Rogers, Jon Blauvelt, and Dani Ismail
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