Digital media executive with more than 15 years of experience in the media and advertising industry, including entrepreneurial ventures and large corporate environments. Passionate about bringing new technology to life to reach and engage today’s consumers. Broad experience includes advising new media start-ups and serving as CEO and General Manager at Brand.net. At Google, worked with some of the nation’s leading online promotion providers, including Living Social and Groupon. Leadership roles at Valassis include VP Digital Strategy and VP of CPG Sales responsible for $200 million in traditional and emerging media revenue from the nation’s largest brands in the Consumer Package Goods industry. You can reach me on LinkedIn or email me at farrarj8@gmail.com. ________________________________________________________________ Specialties: new media start-ups, digital marketing strategy, general management, digital/display advertising, shopper marketing, sales leadership, P&L responsibility, operations leadership, multi-channel media planning, business development, product development, mobile and video advertising, real time bidding platforms, programmatic advertising, inventory management, yield optimization and CPG sales.

Advisor & Consultant @ Currently advising innovative digital start-ups focused on Shopper Marketing and Consumer Packaged Goods Industry. Current projects include: • Savr (an IdeaLab company): Comparative Shopping • YouPlus: Social Media From July 2014 to Present (1 year 6 months) San Francisco Bay AreaAdvisor @ From July 2014 to Present (1 year 6 months) President and General Manager @ • Recruited to lead Brand.net after company’s acquisition by Valassis • New digital media business working with national advertisers and retailers • Business model integrated offline/online data to engage consumers across multiple devices • Unique geographic platform reached every neighborhood in the country. • Accountable for strategy, evolution of product roadmap, data/inventory partnerships and P&L • Led engineering, operations, marketing, sales and product development teams From July 2012 to July 2014 (2 years 1 month) San Francisco Bay AreaHead of Industry @ • Led team servicing daily deal/affiliate marketing clients (Living Social, Groupon, Retail Me Not) • Responsible for selling Google suite of products, including YouTube, Display, and Search • Worked with regional marketing to specialize vertical messaging and product positioning From January 2012 to July 2012 (7 months) Greater Chicago AreaVice President (Digital Strategy) - Office of the Chairman @ • Developed strategic plan for emerging Digital portfolio, including P&L models • Initiated key external partnerships across Display and Digital Offer product lines • M&A and Due Diligence team for Digital acquisitions From March 2011 to January 2012 (11 months) Greater Detroit AreaVice President/Director - CPG Sales @ • Responsible for $200 million annual revenue in digital, in-store, direct mail, & newspaper products • Led team of directors in 7 states responsible for growing share of advertising dollars from CPG clients • Kellogg, Quaker, Nestle, Sara Lee, Smucker, Diamond, NBTY, General Mills, DLM, Diageo, Dial From April 2004 to March 2011 (7 years) Greater Chicago AreaMarketing Services Consultant @ • FSI Specialist on national and regional accounts, including SC Johnson, Kellogg, Quaker, Pactiv • Directed development of Account Coordinator support team From April 2000 to April 2004 (4 years 1 month) Greater Chicago AreaCustomer Business Manager @ • Responsible for shipment and sales of all General Mills products for Fleming Buffalo • Controlled $3.1 million trade promotion budget From June 1998 to April 2000 (1 year 11 months) Buffalo/Niagara, New York Area

MBA, Organizational Leadership @ University of Notre Dame - Mendoza College of Business From 2005 to 2006 BA, Marketing and Spanish @ Hillsdale College From 1994 to 1998 John Farrar is skilled in: Marketing, New Business Development, Leadership, Digital Strategy, Sales Management, Sales, Business Strategy, Digital Marketing, Integrated Marketing, Direct Marketing, Lead Generation, Online Advertising, Salesforce.com, Account Management, Strategy