Digital Strategy Consultant/Freelance @ HAVAS LYNX & STRAT FARM
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Integrated digital marketing leader with proven relationship and operational skills creating and improving the effectiveness of programs designed to drive demand generation. Proven partner with senior managers seeking strategic counsel and operational leadership.
Specialties: Acquisition, B-to-B, B-to-C, Brand Execution, Business Development, CRM, Database, Digital Strategy, Direct Marketing, eCRM, Global ecosystem strategy, Integrated Communications Planning, Social Media
VP Strategy
Integrated digital marketing leader with proven relationship and operational skills creating and improving the effectiveness of programs designed to drive demand generation. Proven partner with senior managers seeking strategic counsel and operational leadership.
Specialties: Acquisition, B-to-B, B-to-C, Brand Execution, Business Development, CRM, Database, Digital Strategy, Direct Marketing, eCRM, Global ecosystem strategy, Integrated Communications Planning, Social Media
VP Strategy @ From May 2015 to Present (8 months) Greater New York City AreaPro Bono Account Director @ Leading pro-bono team developing new web site for Connect, a York City nonprofit organization dedicated to preventing interpersonal violence and promoting gender justice.
Training seminars for new Account Directors.
Projects completed include LeApNYC, which engages the arts to improve educational standards among under privileged children in the 5-Boroughs From 2008 to Present (7 years) Digital Strategy Consultant/Freelance @ Integrated digital and communications strategies for multiple sclerosis and oncology clients. Strategy for successful business development (oncology, autoimmunicity, healthcare performance) From June 2014 to April 2015 (11 months) Greater New York City AreaStrategy Director @ Development of digital strategy (brand, channel, ecosystem, mobile and social) for global and domestic clients including Alcon (Global Digital Marketing and Vision Care), Consumer Healthcare Products Association, General Atlantic, Genpact and Pfizer. From 2013 to June 2014 (1 year) Greater New York City AreaDigital Strategist @ Integrated digital strategy for clients including Abbott, AZ, BI, BMS, Mead Johnson, Novartis, P&G & Sanofi (Allegra) From May 2010 to 2013 (3 years) Principal @ Strategic and operational counsel to improve program efficiency and incorporate digital effectively into the communications mix. From January 2006 to May 2010 (4 years 5 months) Director Integrated Marketing @ Integrated communications for automotive, financial services, pharma, telecom & technology clients From April 2003 to January 2006 (2 years 10 months) SVP Account Director @ Strategies to drive demand generation for personal computers. Global execution of OneVoice strategy to drive demand generation in small and emerging markets From May 2000 to March 2003 (2 years 11 months) SVP Group Account Director @ Direct channel launch for OnStar. Branding and demand generation for SunGard Recovery From 1998 to 2000 (2 years) Database Marketing Consultant @ From 1986 to 1989 (3 years) Operations Director @ From 1985 to 1988 (3 years) Project Manager @ Consumer database marketing for full portfolio of financial services products From 1983 to 1985 (2 years) London, United Kingdom
HND, Business Studies major Marketing @ Coventry University From 1978 to 1981 John Clark is skilled in: Integrated Marketing, Digital Strategy, Direct Marketing, Digital Media, Strategy, CRM, Digital Marketing, New Media, Advertising, Marketing Strategy, Social Media, Marketing, Analytics, Brand Development, Business Development
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