President @ Manufacturer and importer of water sports and other outdoor products including pfd's (personal flotation devices), rainwear, inflatable towables, water skis, wakeboards, wake surfers, wake skates, kiteboards, wake kites - anything else used in or around a boat for fun on the water! Portfolio of brands include O'Brien, Connelly/CWB, HO/Hyperlite, Liquid Force, Absolute Outdoor (Full Throttle/Onyx), Barefoot International (Fat Sacs), and Kent. From January 2007 to Present (9 years) President @ Oversaw custom athletic uniform manufacturing business, including two manufacturing facilities (Ohio and Mississippi), 250 employees. Sold business in 2006 From June 2000 to December 2006 (6 years 7 months) VP Sales & Mktg @ From June 1994 to June 2000 (6 years 1 month) Site Developer @ Managed portfolio of company-owned retail properties in Tennessee, Mississippi, Ohio and Pennsylvania From January 1990 to June 1994 (4 years 6 months)

Case Western Reserve University - Weatherhead School of Management From 1993 to 1994 BS, Business/Marketing @ Indiana University Bloomington From 1984 to 1988 John Archer is skilled in: Sports Marketing, Sporting Goods, Marketing Strategy, Marketing, Brand Development, Sales, Brand Management, Corporate Real Estate, Executive Management, Forecasting, New Business Development, Product Development, Sales Management, Product Marketing, Market Planning