CMO, Marketing Executive
Austin, Texas
Board Of Directors @ IMCCA - Interactive Multimedia Collaborative Communications Alliance The IMCCA is a non-profit industry association resolved to strengthen and grow the overall Unified Communications and Collaboration Industry by providing thought leadership, impartial information and education. From 2013 to 2019 (6 years) Greater New York City AreaVice President, Product Marketing, Video Devices & Infrastructure @...
Board Of Directors @ IMCCA - Interactive Multimedia Collaborative Communications Alliance The IMCCA is a non-profit industry association resolved to strengthen and grow the overall Unified Communications and Collaboration Industry by providing thought leadership, impartial information and education. From 2013 to 2019 (6 years) Greater New York City AreaVice President, Product Marketing, Video Devices & Infrastructure @ Polycom I steered global product marketing and go-to-market strategies for newly merged video and infrastructure divisions to enable 50% business expansion in 4 years. With a team of 4 direct and 12 indirect reports, we repositioned the infrastructure offering through story-driven messaging, resulting in triple-digit sales growth. From 2006 to 2010 (4 years) Austin, TexasSenior Marketing Manager | Brand Manager @ ACCO Brands With ACCO Brands, I accelerated product expansion in a mature category (outpacing average industry sales growth by 200%) through traditional B2B and B2C channels, including superstores, mass merchandisers, and club stores. From 1997 to 1999 (2 years) Lincolnshire, ILEuropean Product Marketing Manager | Sr. Manufacturing Engineer | Manufacturing Engineer I & II @ Motorola I gained a strong foundation in operations management, portfolio management, and go-to-market strategy with Motorola as I progressed through engineering and operations positions to serve as European Product Marketing Manager in the Cellular Subscriber Division. Accomplishments include bringing unprecedented customer focus to $1 billion product line in EMEA and spurring significant new sales via award-winning platform that was later expanded to China and Pacific Rim. From 1988 to 1997 (9 years) Libertyville, ILVice President, Product & Solution Marketing @ Riverbed Technology Austin, Texas Metropolitan AreaBoard Advisor @ EquityDoor Austin, TexasChief Marketing Officer @ Vertafore From 2019 to 2020 (1 year) Austin, Texas Metropolitan AreaChief Marketing Officer @ ZiipRoom Inc. (acquired by Bose Corporation) Led all aspects of marketing strategy and execution for high-tech SaaS startup that contributed substantially to securing incremental VC funding and the positive acquisition outcome. Focal areas included brand and communications, AR/PR/IR influencing, digital marketing and social media, product marketing, ecosystem marketing, field enablement and demand generation.- Developed differentiated corporate messaging including brand narrative and positioning platform used across all external content – AR/PR, web, social media, trade events, partner recruitment and investor pitch deck.- Attained over-weighted visibility with premiere industry analysts and influencers, highlighted by securing the “2019 New Product Innovation Award” from Frost & Sullivan and the “2018 Hot Vendor” award from Aragon Research.- Built social media presence; outpaced industry metrics by 10X across Twitter, LinkedIn and Facebook.- Created automated partner/lead portal with integrated mar-tech stack including Zapier, SFDC, Vartopia and HubSpot.- Leveraged pre/during/post-event marketing to expand influence and ROI from trade shows; attained multiple executive thought leadership speaking engagements at InfoComm, ITEXPO and Future of Work (IoT) events.- Executed multi-vendor campaigns and webinars with top industry leaders to elevate ZiipRoom’s position and influence.- Expanded go-to-market strategy resulting in doubling of TAM and provided strategic and tactical roadmap guidance for enhanced customer experience, expanded market acceptance and higher company valuation. From 2018 to 2019 (1 year) Austin, TexasVice President, Solution Marketing, Products & Services @ Polycom Polycom is the leader in HD video conferencing, voice conferencing, and telepresence serving more than 415,000 companies and institutions worldwide. Its innovative solutions—built upon 950+ patents—defy distance, increase productivity, speed time to market, expand education, and save lives. Visit www.polycom.com to learn more. As Vice President, Solution Marketing, Products & Services, I led global marketing teams responsible for the full Polycom portfolio of software, hardware and services. A member of the executive leadership team, I've played an active role in helping to set the strategic direction of the company.With a team of 3 Senior Directors, 1 Senior Manager, and 20 indirect reports across Asia, Europe, and North America, I oversee and support:► Solution Marketing► Creative Brand Storytelling► Industry & Analyst Relations► Internal & External Communications ► Promotion Planning & Demand Generation► Partner & Affiliate Marketing► Product ManagementOver the last 4 years, my team and I have been instrumental in enabling the company to more effectively and profitability compete in the rapidly changing marketplace. Key initiatives include shifting from hardware-centric CAPEX offerings to cloud, software, and SaaS OPEX solutions; relaunching the services portfolio, and amplifying the company’s voice in the market. Strengthening the company’s position as an industry leader, continuously upgrading our solution capabilities and driving new technology innovations to continue to meet our customers’ evolving needs have been key areas of focus. From 2013 to 2017 (4 years) Austin, TXVice President, Solution Marketing, Voice, Video & Infrastructure and Alliances @ Polycom In this role, I directed global marketing efforts for the company’s entire product portfolio with a 25-employee team across Asia, Europe, and North America. Added responsibility for overseeing marketing functions that supported strategic alliances for company’s partner network.Contributions include guiding strategy and storytelling for the largest corporate events and establishing a media marketing team, which contributed to millions of dollars in revenue and free advertising while generating hundreds of millions of brand impressions through relationships with Oprah, Netflix, Seacrest Foundation, Sundance Institute, NFL, TED Talks, CMA Awards, and more. From 2010 to 2013 (3 years) Austin, TexasVice President, Marketing / Senior Director, Marketing, Video Devices @ Polycom I joined Polycom as Senior Director in 2002 and was promoted to VP Marketing in 2005 to oversee marketing, product management, go-to-market planning, channel marketing, and promotion planning for division that experienced 65%+ revenue growth over 5 years. I supervised 13 employees and reported to Division President.I contributed to significant sales and profit growth by leading development and launch of the company’s most successful product in history, championing the transformation of the portfolio planning approach, and creating and staffing a global competitive intelligence team. From 2002 to 2006 (4 years) Austin, TexasDirector, Home and Office Strategic Business Unit / Global Product Line Management @ Stanley Black & Decker, Inc. In 1999, I was recruited to revive 2 business units. Under my leadership we successfully reversed declining sales and market share while delivering 20%+ YOY gross margin improvement. From 1999 to 2001 (2 years) East Greenwich, RI
IMCCA - Interactive Multimedia Collaborative Communications Alliance
Board Of Directors
2013 to 2019
Greater New York City Area
Polycom
Vice President, Product Marketing, Video Devices & Infrastructure
2006 to 2010
Austin, Texas
ACCO Brands
Senior Marketing Manager | Brand Manager
1997 to 1999
Lincolnshire, IL
Motorola
European Product Marketing Manager | Sr. Manufacturing Engineer | Manufacturing Engineer I & II
1988 to 1997
Libertyville, IL
Riverbed Technology
Vice President, Product & Solution Marketing
Austin, Texas Metropolitan Area
EquityDoor
Board Advisor
Austin, Texas
Vertafore
Chief Marketing Officer
2019 to 2020
Austin, Texas Metropolitan Area
ZiipRoom Inc. (acquired by Bose Corporation)
Chief Marketing Officer
2018 to 2019
Austin, Texas
Polycom
Vice President, Solution Marketing, Products & Services
2013 to 2017
Austin, TX
Polycom
Vice President, Solution Marketing, Voice, Video & Infrastructure and Alliances
2010 to 2013
Austin, Texas
Polycom
Vice President, Marketing / Senior Director, Marketing, Video Devices
2002 to 2006
Austin, Texas
Stanley Black & Decker, Inc.
Director, Home and Office Strategic Business Unit / Global Product Line Management
1999 to 2001
East Greenwich, RI
The IMCCA is a non-profit industry association resolved to strengthen and grow the overall Unified Communications and Collaboration Industry by providing thought leadership, impartial information and education. The IMCCA is a non-profit industry association resolved to strengthen and grow the overall Unified Communications and Collaboration Industry by providing thought leadership, impartial information and education.
What company does John Antanaitis work for?
John Antanaitis works for IMCCA - Interactive Multimedia Collaborative Communications Alliance
What is John Antanaitis's role at IMCCA - Interactive Multimedia Collaborative Communications Alliance?
John Antanaitis is Board Of Directors
What industry does John Antanaitis work in?
John Antanaitis works in the Telecommunications industry.
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