Commercially driven marketer with strong retail experience both on and off-line. - Versatile career spans household brands, fine fragrance brands, sportswear retailing both on and off-line. - Now working as a Management consultant, leading Kantar Retail's "Integrated Strategy and Marketing" offer; with particular expertise in Consumer & Shopper marketing and delivering growth through digital platforms and channels. - Experience of working globally with major organisations including Coca-Cola, Unilever and William Grant & Sons. - Proven ability to transfer core P&G marketing skills to non-FMCG brands/business to deliver game-changing growth through disciplined and commercially/retail focused marketing. Specialities Developing differentiated consumer and shopper marketing plans and activations that deliver optimum conversion to purchase. Developing and integrating Category Vision approach into brand-led organisations. Experienced on-line retailer. Develops strategies and plans that deliver greater than fair share growth in on-line channels.

Marketing Director @ From June 2013 to Present (2 years 7 months) London, United KingdomDirector of Consulting Consumer/Shopper Division @ Leading and facilitating step-change in consumer, shopper and category marketing programmes for leading FMCG business. Specific responsibility for leading the Kantar Retail Digital Offer From October 2010 to June 2013 (2 years 9 months) Marketing Director @ Responsible for turnover and profit of online and catalogue business. Managed all elements of e-commerce marketing mix, responsible for site creation & development, responsible for merchandising strategy. From January 2005 to September 2010 (5 years 9 months) Head of marketing P&G Prestige Beaute @ From April 2002 to April 2004 (2 years 1 month) Marketing Manager Lenor, Bounce, Febreze UK & Roi @ From September 2000 to April 2002 (1 year 8 months) Co-marketing Tesco Customer Business Development Team @ From September 1998 to January 2000 (1 year 5 months) Line Manager @ From 1993 to 1995 (2 years)

2:1 Beng, Mechanical & Manufacturing Engineering @ University of Bath From 1990 to 1993 Bourne Grammar School From 1982 to 1989 Johanna Fawcett is skilled in: E-commerce Consulting, Category strategy development, Integrated business planning, Digitally enhanced shopper path to purchase, Shopper Marketing, Strategic Consulting, FMCG, Strategy, IBP