Joep Leussink's Email Addresses & Phone Numbers

📖 Summary

Experienced (10+ years) quantitative eCommerce and Analytics Director with international experience. Highly analytical, result driven (ROI), pro-active, problem solving, positive and ambitious marketing professional with a strong background in search engine marketing and conversion optimization. Specialties: SEM, SEO, analytics, eCommerce, international experience, freemium, conversion optimization, data crunching, data mining.Senior Director, eCommerce and Analytics @ From January 2015 to Present (1 year) Greater Boston AreaDirector, eCommerce and Analytics @ From January 2013 to January 2015 (2 years 1 month) Greater Boston AreaSenior eCommerce Analyst @ • Manage a team of Analysts to create weekly dashboards and spend- and LTV-models. • Implement test strategies, including A/B and multivariate tests across offer, creative, pricing and landing pages. • Work closely with key departments such as Marketing, Technology, Sales, Sales Operations and Customer Care to create new campaigns that drive ecommerce bookings. • Generate and analyze user data to identify actionable opportunities to improve conversion rates and cross-selling. • Collaborate with product teams, email marketing team and creative services to develop creative assets such as landing pages, emails and banners. • Build a strategy and process to create, monitor and optimize online marketing campaigns to meet and exceed ToF goals. • Produce, analyze and track KPIs to better execute initiatives to increase ToF and decrease CPA. • Generate and analyze campaign data to identify actionable opportunities and best practices to improve campaign performance and ROI. • Assist in to developing collateral for board meeting presentations. From June 2010 to December 2012 (2 years 7 months) Greater Boston AreaOnline Marketing Manager EMEA @ • Collaborated with the US online marketing managers and rolled out campaigns internationally. • Managed the localization team. • Localized and implemented the US campaigns in non-English markets. • Optimized online advertising campaigns, search marketing (SEO, SEM) and all other forms of display advertising campaigns. • A/B tested of marketing campaigns around creatives, bidding and landing pages. • Profiled and identified new potential online marketing partners and opportunities. • Assisted the sales and marketing organization in performance tracking and creating dashboards. • Created KPI's for online marketing campaigns. From August 2008 to June 2010 (1 year 11 months) Marketing Manager @ • Launched Yahoo.nl website in the Netherlands. • Managed online marketing budget. • Provided business analysis to improve conversion rates and turnover of the website. • Expanded and maintained 3rd party integrations with MSN, Planet.nl, UPClive.nl, and Tiscali.nl. • Managed affiliate marketing campaigns (TradeDoubler and Zanox). • Managed SEM campaigns. • Analyzed and optimized the website in order to improve conversation rates and traffic from SEO. From February 2006 to August 2008 (2 years 7 months) Merchandising Manager @ • Distributed visitors on www.kelkoo.nl to merchants to maximize revenue. • Improved conversion rates of merchants. From November 2004 to February 2006 (1 year 4 months) Amsterdam Area, NetherlandsMarketing- and productmanager @ • Built frontend (www.alassy.nl and www.vaccon.nl) and backend websites (PHP, SQL) for the holiday home rental agency. • Set up and managed online marketing programs (SEM, SEO). • Measured and analyzed the websites visits. • Coached interns. • Expanded functionalities of the two websites. From June 2001 to November 2004 (3 years 6 months) Eindhoven Area, Netherlands Joep Leussink is skilled in: E-commerce, SEM, SaaS, SEO, Email Marketing, Affiliate Marketing, Strategy, Google Analytics, Salesforce.com, Digital Marketing, Online Advertising, Conversion Optimization, Analytics, Web Analytics, Online Marketing