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Joep Leussink

Senior Director, eCommerce and Analytics @

Senior Director, Growth & Analytics at PagerDuty

San Francisco, California

Ranked #1,093 out of 21,860 for Senior Director, eCommerce and Analytics in California

Joep Leussink's Work Experience

Senior Director, eCommerce and Analytics

January 2015 to Present

Greater Boston Area


Director, eCommerce and Analytics

January 2013 to January 2015

Greater Boston Area


Senior eCommerce Analyst

June 2010 to December 2012

Greater Boston Area

Joep Leussink's Education

Fontys Hogescholen

Bachelor's degree

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About Joep Leussink's Current Company

Frequently Asked Questions about Joep Leussink

What company does Joep Leussink work for?

Joep Leussink works for

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Joep Leussink is Senior Director, eCommerce and Analytics

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What industry does Joep Leussink work in?

Joep Leussink works in the Computer Software industry.

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Joep Leussink's colleagues are Irena Grabovitch, Truc Vo, Marcus Cooper, Jeremy Einhorn, Joe Hayden, Chris Dryden, Carl Ghoreichi, Pauline Kwok, Allison Bawazer-Pedro, and Michael Viveros

About Joep Leussink

📖 Summary

Experienced (10+ years) quantitative eCommerce and Analytics Director with international experience. Highly analytical, result driven (ROI), pro-active, problem solving, positive and ambitious marketing professional with a strong background in search engine marketing and conversion optimization. Specialties: SEM, SEO, analytics, eCommerce, international experience, freemium, conversion optimization, data crunching, data mining.Senior Director, eCommerce and Analytics @ From January 2015 to Present (1 year) Greater Boston AreaDirector, eCommerce and Analytics @ From January 2013 to January 2015 (2 years 1 month) Greater Boston AreaSenior eCommerce Analyst @ • Manage a team of Analysts to create weekly dashboards and spend- and LTV-models. • Implement test strategies, including A/B and multivariate tests across offer, creative, pricing and landing pages. • Work closely with key departments such as Marketing, Technology, Sales, Sales Operations and Customer Care to create new campaigns that drive ecommerce bookings. • Generate and analyze user data to identify actionable opportunities to improve conversion rates and cross-selling. • Collaborate with product teams, email marketing team and creative services to develop creative assets such as landing pages, emails and banners. • Build a strategy and process to create, monitor and optimize online marketing campaigns to meet and exceed ToF goals. • Produce, analyze and track KPIs to better execute initiatives to increase ToF and decrease CPA. • Generate and analyze campaign data to identify actionable opportunities and best practices to improve campaign performance and ROI. • Assist in to developing collateral for board meeting presentations. From June 2010 to December 2012 (2 years 7 months) Greater Boston AreaOnline Marketing Manager EMEA @ • Collaborated with the US online marketing managers and rolled out campaigns internationally. • Managed the localization team. • Localized and implemented the US campaigns in non-English markets. • Optimized online advertising campaigns, search marketing (SEO, SEM) and all other forms of display advertising campaigns. • A/B tested of marketing campaigns around creatives, bidding and landing pages. • Profiled and identified new potential online marketing partners and opportunities. • Assisted the sales and marketing organization in performance tracking and creating dashboards. • Created KPI's for online marketing campaigns. From August 2008 to June 2010 (1 year 11 months) Marketing Manager @ • Launched website in the Netherlands. • Managed online marketing budget. • Provided business analysis to improve conversion rates and turnover of the website. • Expanded and maintained 3rd party integrations with MSN,,, and • Managed affiliate marketing campaigns (TradeDoubler and Zanox). • Managed SEM campaigns. • Analyzed and optimized the website in order to improve conversation rates and traffic from SEO. From February 2006 to August 2008 (2 years 7 months) Merchandising Manager @ • Distributed visitors on to merchants to maximize revenue. • Improved conversion rates of merchants. From November 2004 to February 2006 (1 year 4 months) Amsterdam Area, NetherlandsMarketing- and productmanager @ • Built frontend ( and and backend websites (PHP, SQL) for the holiday home rental agency. • Set up and managed online marketing programs (SEM, SEO). • Measured and analyzed the websites visits. • Coached interns. • Expanded functionalities of the two websites. From June 2001 to November 2004 (3 years 6 months) Eindhoven Area, Netherlands Joep Leussink is skilled in: E-commerce, SEM, SaaS, SEO, Email Marketing, Affiliate Marketing, Strategy, Google Analytics,, Digital Marketing, Online Advertising, Conversion Optimization, Analytics, Web Analytics, Online Marketing

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In a nutshell

Joep Leussink's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 1 month(s)

Joep Leussink's Willingness to Change Jobs



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