Seasoned global marketing and product development leader with a continuous drive to build strong relationships and communication channels with key stakeholders, maximizing effectiveness of product vision, organizational and product strategy, and customer needs/outcomes. Proven track record of identifying growth opportunities, creative problem solving, and effective communication at all levels within the organization. Focused on execution and tackling
Seasoned global marketing and product development leader with a continuous drive to build strong relationships and communication channels with key stakeholders, maximizing effectiveness of product vision, organizational and product strategy, and customer needs/outcomes. Proven track record of identifying growth opportunities, creative problem solving, and effective communication at all levels within the organization. Focused on execution and tackling pressing challenges with unyielding integrity.
Areas of expertise:
- Product Development
- Competitive Analysis
- Business Development
- Product Launch
- Strategic/Portfolio Management
- Brand Marketing
- Product Management
- Market Research
- Highly Regulated Med Devices
- Market Segmentation
- Marketing Material Development
- Product Lifecycle
Senior Global Product Manager @ ~Establish marketing vision, strategies and messaging which differentiate products and service offered in various global markets.
~Identify, develop, and create short and long-term product plans which include business plans, ROI analysis, pricing and forecasting.
~Define market requirements, product mapping and new product additions and changes based on market intelligence.
~Establish product direction and priorities to feed marketing material, training, and launches based on balanced needs of customers, sales, market forces and business goals.
~Continually develop and improve product positioning and messaging to differentiate product offerings in the global market.
~Contributes to the creation of a global marketing vision, strategy and direction for patient monitoring products.
~Assists commercial regions commercially establish go-to market strategies, messaging, product positioning and sales strategies.
~Contribute short and long-term multi-generational product plans, including: business cases, ROI analysis, product pricing and forecasting models per market segment/geographic area.
~Define market requirements, product mapping, new products, product feature additions and changes based on market analysis.
~Drive business growth by identifying new/adjacent market opportunities, market segmentation strategies and product differentiation.
~Facilitates market intelligence efforts including competitive analysis and customer/market research.
~Understand user pain points, develop product “configurations” that are competitive and flexible to meet different customer needs.
~Responsible for leading the interactions between the Product Management/Engineering teams regarding development pipelines and product road-maps.
~Facilitate the product development cycles by interacting and communicating with other departments involved in the product development and deployment process, including: ~Engineering,Commercial, Sales, Service, Quality, Regulatory. From September 2015 to Present (4 months) Global Marketing Manager @ Provide Marketing leadership and strategic vision for new product development.
Manage and lead product strategies based on customer insights, primary research. clinical practice, voice of the customer, competitive intelligence, and industry trends
Development of user and stakeholder needs with close communication with R&D team for design requirement inputs.
Drive day to day product development efforts including on-market enhancements, product obsolescence execution.
Responsible for product lifecycle management within device portfolio.
Lead global launch/marketing plans, including responsibility of final marketing materials
Build strong relationships and communication with peers/stakeholders for maximum effectiveness of product vision, organizational strategy, and customer needs/outcomes From October 2012 to July 2015 (2 years 10 months) Product Manager @ -Development of product line strategies, strategic market planning, product business cases, forecasts, and program plans for new product initiatives, including revisions to existing products to maintain install base
-Management of product lifecycle, including new product introductions, midlife phasing, end of sales and product retirement
-Lead development activities with cross-functional teams including Engineering, Clinical Marketing, Regulatory Affairs, Quality, Legal and others
-Create global marketing materials for product promotion and sales training
-Collection of Voice of Customer (VOC) inputs from downstream channels and customers (physicians, nurses technical staff, clinical engineering and others)
-Manage install base global product issues, understanding the delicate balance of maintaining customer satisfaction and supporting business needs
-Ability to work well with others; having the ability to adapt to global communication methods whether that is face to face contact or global interactions
- From October 2007 to October 2012 (5 years 1 month) Clinical Marketing Specialist @ Clinical Marketing Research
Clinical pilot testing)
Risk Analysis of Medical Device Hazards From August 2003 to November 2007 (4 years 4 months) Clinical Applications Specialist @ Cardiac Invasive Specialist.
Training of Cardiovascular professionals at GE Healthcare Institute
Call Center Support Staff From January 2002 to August 2003 (1 year 8 months) Cardiovascular Specialist @ Cardiac Catheterization Lab & Electrophysiology Lab From January 2000 to January 2002 (2 years 1 month) Senior Anesthesia Technologist @ Supervisory role of Anesthesia Technician staff.
- Worked in a Level One Trauma Center operating Room/tertiary teaching hospital
-Maintained and kept lawful standards of an in Operating Room Stat Laboratory
- Assisted Anesthesiologist with any procedure from IV or central line placement, arterial line placement, intubation and induction, intra-op labs, transfers, etc.
- Inspection of all operating room equipment used by the licensed Anesthesiologist, CRNA, Anesthesia Fellow, or Anesthesia Resident, including the fixing or reporting of any malfunctioning machinery.
• Accurately calibrated all electronic equipment
• Sterilized anesthesia devices, medical supplies and machinery prior to surgery
• Kept all anesthesia supplies stocked and reordered them as necessary.
• Worked closely with biomed and third party vendors for preventive maintenance on anesthesia machines
Sr. Anesthesia Technologist duties:
• Training of all Anesthesia Technicians
• Additional training given to Fellows and Residents
• Monthly In-services to staff on safety, protocols, newest device training, refreshers, etc.
• Hospital board member representation for anesthesia department to work in conjunction with hospital regulatory bodies (for Joint Commission visits, etc.)
• Cross campus surgical procedures (proficency in all types of anesthesia procedures)
• Worked closely with third party vendors for new anesthesia technologies From September 1996 to January 2000 (3 years 5 months)
Marketing Management, Marketing @ Bellevue University From 2006 to 2008 University of Phoenix From 2003 to 2005 Joel Marshall is skilled in: Medical Devices, Product Management, Cross-functional Team Leadership, Marketing Strategy, Healthcare, Marketing, Product Launch, Global Marketing, Management, Market Development, Product Lifecycle Management, Product Marketing, Sales, Capital Equipment, Product Development, FDA
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