Growth guy, marketing pro & consumer internet expert, with global experience in the online financial services, retail and travel sectors. Specialist in growth, brand, product marketing, advertising, performance marketing, buzz-generation, business intelligence & customer insight. Member of senior leadership at TransferWise - currently hiring every role under the sun: transferwise.com/jobs

General Manager USA @ From March 2015 to Present (8 months) Greater New York City AreaHead of Consumer Marketing @ On a mission to change how people & businesses send money around the world, without bank fees, without getting ripped-off. TransferWise is Europe's leading online money-transfer start-up. The peer to peer platform was founded by Skype's first employee & is backed by Sir Richard Branson, Peter Thiel, Max Levchin, IA Ventures and Index Ventures, amongst others. transferwise.com | @transferwise | facebook.com/transferwise From August 2012 to Present (3 years 3 months) London, United KingdomHead of Strategy & Brand Marketing @ - Leading a team of 5 to deliver strategy, brand marketing & business intelligence for one of Europe's leading shopping, travel & financial services comparison businesses. - B2C & B2B responsibilities, covering 12 international markets. - Owner of customer proposition, group strategy process & long-term planning, Brand & DR advertising (inc €Ms TV - Spanish market), analytics & business critical data, customer insight & segmentation, social media, CRM & email marketing, mobile strategy, brand identity and messaging. - Responsible for 'innovation projects' beyond the current proposition - e.g. social commerce & strategic partnerships - Generalist trouble-shooter and internal consultant, providing strategic thinking to projects outside my remit (including SEM optimisation, SEO growth, display, automation & front-end product development). From September 2011 to August 2012 (1 year) London, United KingdomMarketing Manager @ - Headed-up performance marketing for Kelkoo’s ‘Daily Deals’ start-up Kelkoo Select (acquired by Time Out Dec, 2011). - Responsible for SEM, SEO, strategic partnerships, press, radio, mobile, affiliates, analytics, conversion optimisation and front-end product roadmap. From January 2011 to September 2011 (9 months) London, United KingdomBrand Marketing Manager @ Responsible for a pan-EU rebrand, managing a comprehensive brand positioning and identity process, also assembling and leading a team to revise the product proposition. - Operated as company spokesman, most notably appearing live on BBC TV news and BBC World Service, as well as presenting a series of unboxing videos as ‘Tech Specialist’, achieving close to 80,000 views. From November 2009 to September 2011 (1 year 11 months) Asst. Brand Manager @ Responsible for marketing communications (creative and media) across all brand channels for leading UK comparison brand uSwitch.com, including TV, press, online display and sponsorship/experiential (RFU 6 Nations), whilst operating internally as brand champion. Reported into Marketing Director, responsible for £2.5m budget and managed an analyst. From June 2007 to November 2009 (2 years 6 months) Account Exec/Copywriter @ Account management, project management and copywriting for a range of technology sector clients, including BT, Nortel and Juniper Networks. From September 2005 to September 2006 (1 year 1 month)

MSc, Media and Communications @ The London School of Economics and Political Science (LSE) From 2006 to 2007 Prof Dip, Professional Diploma in Marketing @ Chartered Institute of Marketing From 2005 to 2006 BA (Hons), Geography @ Royal Holloway, University of London From 2002 to 2005 Peter Symonds CollegePeter Symonds CollegePeter Symonds College Joe Cross is skilled in: Digital Strategy, Digital Marketing, SEM, Online Advertising, Marketing Strategy, Analytics, Social Media, Strategic Partnerships, Affiliate Marketing, Customer Insight, CRM, Mobile Devices, Marketing Management, Brand Management, M&A experience, Comparison Shopping, Brand Development, Marketing Communications, Strategy, Customer Value..., Account Management, Brochures, Dark Comedy, Email Marketing, Start-ups, E-commerce, Marketing