Results-driven marketing and product professional with successful experience increasing ROI, managing P&L’s and solving complex problems with creative, analytics-based solutions. Innovative manager skilled in B2B and B2C marketing, product development and management, analysis, finance, pricing, sales, operations, consumer engagement and strategic planning. Respected leader and coach with ability to build strong, motivated teams and influence business partners. Product director with experience bringing innovative products to market in the health care, information technology, transportation and publishing industries. Specialties: Developing and implementing innovative, complex products, developing and executing successful marketing plans, strategic planning, sales training and management, analytics and forecasting, budgeting, leading and managing teams. Advanced Microsoft Office; CRM, ERP, Tableau, web site/store integration and management, systems integration, database development and management, social networking and email management experience.

Director, Product Development and Product Management (Optum) @ From 2012 to Present (3 years) greater minneapolis-st. paul areaDirector, Academic Segment | Corporate Marketing Operations | Systems Integration and Development @ Director, Systems Integration and Development, Corporate Operations Provided strategic system and project management leadership for a fully integrated ERP system reporting to the CEO, CMO, CFO executive team. Responsible for corporate operations and projects including website strategy and design, online product development, e-mail vendor selection, negotiation and onboarding, analytics training, marketing research, CRM development and ERP enhancements. Led cross-functional system enhancement planning. Directed the integration of new publishing technologies, consumer experience mapping, design and enhancements and development to online solutions. Enhanced and developed corporate web stores, marketing sites, the social network strategy, email management, reporting and data integrity. Director, Academic Segment and Corporate Marketing Operations Managed academic and IT teams; Led cross-functional marketing operations for all business units. Led team to meet goals through the execution of effective strategies, tracking progress, and working with senior executives to ensure alignment and prioritization. Created overall busines plan for segment, marketing budget, corporate forecasting and analysis. Co-led next generation product development using the IDEO process. Created marketing plans and launched approximately 90 products per year. Managed approximately 10,000 backlist products which account for 75% of annual revenue. Marketing initiatives included email marketing, direct mail, market research, media relations, online and print advertising, pricing, promotions, reviews, press releases, author videos, book companion sites, social networking, blogs, publicity, ad words, webinars, sampling campaigns and events. B2B and B2C marketing via trade sales and textbook adoptions, licensing and permissions. From 2008 to 2010 (2 years) Greater Minneapolis-St. Paul AreaDirector, Legal Technology Solutions and Transaction and Compliance Services @ Developed and implemented strategies to maximize revenue, profitability and a centralized procedure adoption; responsible for developing strategic product and marketing programs. Analyzed economic considerations, developed forecasts, estimated costs, and managed budgets; Provided detailed analysis of program results; Developed five-year business and growth plan. Researched market and collected customer information to design, price and enhance new e-discovery software solutions. Managed database marketing initiatives including data segmentation, scoring, market research and analysis to better understand target markets and competitors and to qualify prospective clients. Led sales planning and execution through campaign coordination, pipeline management, CRM management and training. Created and managed lead generation programs such as direct mail, email campaigns, webcasts, events, online banners and search ad words initiatives; Oversaw division’s website management. Oversaw development of thought leadership initiatives; This included white papers, client tools and checklists, webinars, presentations, Continuing Legal Education (CLE) materials and sales collateral. Managed external vendors, advertising agencies and writers; Managed print and online advertising. Served as the liaison between the marketing, sales, technology, finance and operations departments. Directed customer research to quantify business opportunities and led complex IT projects. Led event and presentation planning and execution; Led marketing CRM implementation efforts. Coached and developed marketing staff; Created proposals and Trained sales and accounts teams. From 2007 to 2008 (1 year) Greater Minneapolis-St. Paul AreaProduct and Marketing Manager and Sr. Marketer positions, Information Technology Solutions @ Shaped business plans to increase revenue through programs that drove retention and new sales. Responsible for and achieved team goals of over $600MM renewal revenue and $50MM new sales. Analyzed product, customer, competitive and financial data to identify business opportunities. Led cross-functional teams to perform business analysis, market research and focus group studies. Drove long-term strategic planning with emphasis on prioritization for new product development; Managed pricing for over 4,000 products. Forecasted sales, managed inventory and budget. Communicated to and collaborated with sales and other business units to ensure successful progress on product launch initiatives, managed budgets, timelines resources and business unit strategies. Presented at regional and national sales meetings and to customers. Managed trade shows. Mentored and trained managers and managed and developed marketers. Developed and managed new customer acquisition strategy while preserving existing customer base. Utilized quantitative skills to interpret and assess financial and demographical data to provide recommendations and develop programs. Analyzed and developed procedures to measure and track success of strategies and programs. From 2004 to 2007 (3 years) International Sales, Strategic Planning, International Marketing and Financial Planning positions @ Sr. Planning Analyst, Pilot Planning, Finance Budgeted and forecasted long-term planning of pilot resources based on flying needs within a $500M budget. Performed financial analysis and extensive modeling. Supported corporate negotiations of government and union contracts. Developed expert Excel skills. Sr. Analyst, Strategic Pricing, International Revenue Management, Marketing Ensured competitive stance in market by researching competitive dynamics, initiating promotions and developing creative offers, tactics and loyalty strategies via multiple channels. Partnered closely with EMEA country managers to develop and execute European, Middle Eastern and Asian marketing and pricing strategies. Tracked and analyzed marketing programs. Priced all NWA and KLM flights in our Atlantic hub, Amsterdam. Sr. Analyst, Network Management, International Revenue Management, Strategic Planning Analyzed opportunities (flight planning, products, loyalty, branding, pricing, etc.) and developed and executed strategic marketing and business plans to maximize profitability and minimize costs for Northwest and KLM airlines. Worked closely with KLM counterparts in Amsterdam, Netherlands. Presented strategies to all levels of the organization. Led major initiatives including product launches, partner programs and CRM projects. Led International team and developed and exceeded $250MM Joint Venture Atlantic budget. Analyst/Sr. Analyst, Sales Planning & Analysis, Marketing Identified means to increase revenue and market share through sales tools and programs. Trained sales managers. Negotiated contracts with several major corporate accounts. Led team of analysts on sales and incentives program. Managed and supported 8 domestic and international sales regions. From 1998 to 2004 (6 years) Customer Service and Merchandising Coordinator @ From 1997 to 1998 (1 year)

MBA, Strategic Management and Marketing @ University of Minnesota - Carlson School of Management From 2000 to 2003 Coe College From 1992 to 1996 Jodie Lindeen is skilled in: Strategic Planning, Forecasting, Budgeting, Segmentation, Market Planning, Marketing Management, Pricing, Online Marketing, Direct Mail, Product Management, Process Improvement, Product Development, Staff Development, Direct Marketing, Cross-functional Team Leadership