Accomplished technologist and manager with a unique ability to bridge the gap between the technical world and customers needs. Has proven business experience in IT management, internet product development and management. 20+ years in the IT and internet market. Author of books about software development and management: "Product Management: how to increase the success chances of your software". The book is available in Portuguese at http://www.casadocodigo.com.br/products/livro-gestao-produtos. "The Startup Guide: how startups and established companies can create and manage profitable web products". The book is available in Portuguese at http://www.casadocodigo.com.br/products/guia-da-startup. Specialties: - Management of internet related product strategy, roadmaps, product life cycle and P&L. - Management of internet related software development and operations. - IT management of a 100+ people group including software engineers, system administrators, user experience (UX) and product managers. - Agile Methodology (Scrum, XP, Lean, Kanban, Agile UX and DevOps) implementation and coordination in large groups (100+ people). - Board member and advisor for technology companies and startups.

Director, Software Engineering, Product Management and UX @ Locaweb is Brazil's leader in web hosting and SaaS applications like email marketing and online store. Locaweb hosts approximately 25% of all Brazilian domains. I'm responsible for managing the product strategy, road maps, product life cycle and product development. Some products developed, launched and managed under my coordination: - Windows and Linux web hosting services; - Web site builder; - Email hosting services; - Cloud Computing, Virtual Servers and Dedicated Servers; - E-mail marketing and e-mail campaign management; - E-commerce online store hosting and payment gateway; - Hosted Virtual PBX with Call Center. I'm also responsible for the development and management of Locaweb's customer support and billing systems. I coordinate a team of 100+ product managers, UX professionals and software engineers. From February 2005 to Present (10 years 11 months) Board Member and Advisor @ Eventials is a Brazilian webinar platform connecting presenters with a varied portfolio of content to viewers interested in all sorts of topics. Eventials has 11k webinars and 350k users. As Board Member and Advisor I've helped Eventials CEO and team move the company from 0 to 1MM BRL yearly revenue in 18 months and reach break even. From November 2012 to Present (3 years 2 months) São Paulo Area, BrazilFounder @ ContaCal is a web product I created in 2011 during nights and weekends with no connection with my day job in order to experiment with building a startup using the most recent software development and product management methodologies and best practices. ContaCal is a virtual food log that count calories with a twist. Besides telling you the amount of calories you’ve ingested it also tells you the quality of these calories. From August 2011 to Present (4 years 5 months) Information Services Director @ The company provided Internet and Voice services for businesses. As product and systems director I helped them integrate the products, customers and billing management systems from 30+ companies they've acquired. In 2005 they had around 300 employees and around R$ 20M. From June 2003 to January 2005 (1 year 8 months) Director, Product Management @ VIA NET.WORKS, Inc. was a leading, international single-source provider of Internet access and services focusing on business customers in Europe and the Americas. In 2001 VIA had approximately 1000 employees and reported US$95M in revenues. I was responsible for: - Management of product strategy, road maps, product life cycle and corporate product P&L for all VIA product portfolios, including Security, Hosting, Connectivity and Messaging Services in all 15 countries; - Management of the product development process, from “Statement-of-Need” documentation to “end-of-life” decisions; - Coordination of production of Marketing Product Pack for VIA products, to include positioning and pricing guidelines, product collateral, product training materials, as well as technical, financial and legal specifications; - Ensuring the consistency of corporate product offerings and providing assistance to the local operations in training, localizing and launching the corporate products. From January 1999 to May 2002 (3 years 5 months) Technology Director @ Dialdata was an ISP I founded and ran together with 3 partners since October 1992. It was successfully sold to VIA NET.WORKS in December 1998. During all those years, Dialdata was a leader in the Brazilian corporate ISP market. In 1998 Dialdata had 45 employees and the revenue for that year was R$4.8M. I was responsible for: - Management of the Technical Department, including development, maintenance and support areas; - Management and development of business and residential customers’ billing and help desk systems; - Research, development and implementation of new technologies such as Remote Data Base Systems, e-commerce, Internet security, last generation programming technologies and multi-user real-time systems; - Development and maintenance of several web sites. From October 1992 to December 1998 (6 years 3 months)

Executive Education, Strategy and Innovation @ Massachusetts Institute of Technology - Sloan School of Management From 2009 to 2015 MBA, Knowledge, Technology and Information @ FEA - USP From 1999 to 2000 Computer Engineer, Computer Engineering @ ITA - Instituto Tecnológico de Aeronáutica From 1987 to 1992 Joaquim (Joca) is skilled in: SaaS, Product Management, E-commerce, Cloud Computing, Scrum, Agile Methodologies, Start-ups, User Experience, Product Marketing, Product Development, Strategic Planning, XP, Hosting, PaaS, Web Development