I'm the co-founder and CEO of Localeur. Localeur's mission is to make it possible for people to experience local wherever they are, whether it's their home city or a city they've never visited. We do this by building a community of locals who share authentic recommendations on their favorite places to eat, drink and play. Unlike sites
I'm the co-founder and CEO of Localeur. Localeur's mission is to make it possible for people to experience local wherever they are, whether it's their home city or a city they've never visited. We do this by building a community of locals who share authentic recommendations on their favorite places to eat, drink and play. Unlike sites like Yelp, we rely exclusively on locals and curate recommendations rather than aggregate reviews.
Uber has drivers.
Airbnb has renters.
Etsy has sellers.
Localeur has locals.
Before Localeur, I worked at one of the best tech startups in Austin's history - Bazaarvoice - as director of operations pre-IPO and director of their travel market strategy post-IPO. Considering Bazaarvoice builds user-generated content software and counts clients like Expedia, Hotels.com, Starwood and Hilton, these was very relevant experience for what I'm working on now with Localeur. To use Bazaarvoice founder and Wharton alum Brett Hurt's words, "this was my Wharton MBA."
Before Bazaarvoice, I co-founded the official style segments of both South by Southwest and ESPN X Games curating dozens of brands from emerging designers around the world and well-known brands like American Apparel. During this time SXSW realized a 200% ROI over a 2-year span in this program. I got the idea for this program by creating and launching a pop-up sneaker boutique in Downtown Austin called Sneak Attack, which garnered significant press and built a sneakerhead following in less than a year.
These are some of the companies and organizations I've worked with or served as a consultant or adviser for on matters related to technology, social media and strategic communications:
The University of Texas at Austin
Texas Longhorns Athletic Department
Department of Homeland Security
National Campaign to Prevent Teen Pregnancy
The Governor of Texas
CEO and Co-Founder @ Localeur's mission is to help people experience local wherever they go.
Unlike travel guides or review sites, Localeur is focused on authentic, credible recommendations from locals. We have raised over $1.5mm from angel investors including Heather Brunner, CEO of WP Engine, Blake Chandlee, VP of Global Partnerships for Facebook, Brett Hurt (founder of Bazaarvoice), Tyson Tuttle (CEO of Silicon Labs), and Steve Pamon, Head of Sports & Entertainment Marketing, JPMorganChase, and are currently preparing for our first institutional round of funding.
We were named the best new startup in Austin for 2013 by Austin Monthly, an A-Lister by SXSW Interactive and the Greater Austin Chamber of Commerce and a top travel app by TIME, Forbes, The Today Show and others.
As CEO, I am responsible for raising our funds from angel investors and VCs, leading our board which includes Heather Brunner (CEO of WP Engine) and Blake Chandlee (VP of Global Partnerships for Facebook), interacting with our accounting and law firm, business development with companies like HotelTonight, Google, Uber, Bonobos and Tablet Hotels, marketing and press relations, and Localeur content, recruitment of our first two engineers and analytics.
Read about us here:
http://noew.org/distillery/2015/10/20/the-experience-with-joah-spearman-co-founder-of-localeur/ From January 2013 to Present (3 years) Member Board of Directors @ I've been a fan of public broadcasting since I grew up with Reading Rainbow. I've been a supporter of Austin City Limits for years and thankfully can count its executive producer, Terry Lickona, as one of my best friends. After my first year on the board, serving as the youngest member, I was asked to join the Executive Committee.
I've watched as the media landscape has changed drastically over the last decade (I don't even own a TV) as 2nd (computer) and 3rd (mobile) screens have become my way of gathering information, news and entertainment.
I believe there is a place for public broadcasting and public affairs/education/culture-centric content across all channels. And, most importantly, I believe this is an organization and cause I can make a positive difference for by supporting at the board level. From September 2014 to Present (1 year 4 months) Austin, Texas AreaMember Board of Directors @ Became youngest member of ASA's board of directors in Sept. 2011 and continue to serve as the youngest, currently as the chair of the Development Committee. ASA is undoubtedly one of the top nonprofits in Central Texas with a core mission of enhancing the health and well-being of the community and people affected by HIV and AIDS. I co-chaired the 25th Anniversary and continue helping with volunteer and board development, events, fundraising, and strategic direction. From September 2011 to Present (4 years 4 months) Style Contributor / Author, Real Role Models @ Currently on hiatus while focusing on Localeur.
I cover style, fashion and retail trends for Huffington Post. I've covered live music festivals, locally-owned boutiques, and fashion-tech innovators.
Read my HuffPost blogs here: http://www.huffingtonpost.com/joah-spearman
During Black History Month 2009, my first book "Real Role Models: Successful African Americans Beyond Pop Culture" was published by University of Texas Press.
Purchase the book here: http://www.utexas.edu/utpress/books/sperea.html
The ensuing book release entailed coverage by Austin's NPR affiliate and my own blog on the New York Times website:
My book tour involved a partnership with Teach for America where I spoke in public schools in cities ranging from Atlanta and Charlotte to Austin and Houston. From 2011 to 2014 (3 years) Co-Founder & CEO of The Neighborhood @ Currently on hiatus while focusing on Localeur.
About The Neighborhoood:
We launched in 2011 after the success of our first event, Style X 2011, and continue to grow one amazing client at a time. My goal for our business is to be a creative force to reckon with by helping our clients reach their goals, inspiring creatives to collaborate and embrace technology, and making event experiences utopia-like for fans and attendees.
In the last two years, I've worked intimately in the fashion/style space with SXSW, ESPN X Games, and brands ranging from American Apparel, Neiman Marcus, The Gap, Dickies, Keds, and Aveda, tech companies like Bazaarvoice, Square, and Lyst, and bloggers ranging from The Man Repeller and Marcus Troy to Grungy Gentleman and editors from StyleCaster, Elle, Nylon, Complex, HuffPost and Refinery29.
My background in corporate communications, marketing, and social media as both an advisor to Fortune 500 companies and industry-leading organizations, along with leading my own businesses – Sneak Attack and Style X – have given me ample time to learn from experience supporting diverse business models.
Coupling that experience with my insight and deep relationships in the fashion, government, media, nonprofit, sports and technology industries while advising organizations ranging from the Texas Longhorns, the Beijing Olympics and Pac-12 Conference to companies like Bazaarvoice, FedEx, SXSW and H&K Strategies has armed me with a unique perspective on running a business like AvecMode.
More about our upcoming work:
http://austin.culturemap.com/newsdetail/08-21-12-11-36-style-x-leaves-the-sxsw-family-becomes-the-neighborhood-and-cites-democracy-as-inspiration/ From 2011 to 2013 (2 years) Austin, Texas AreaVice Chair, Austin Music Commission @ Nominated by City Council member Sheryl Cole and unanimously appointed by the City Council and Mayor to serve as one of seven commissioners to provide insight and perspective on music-related issues. The issues we have addressed during my tenure including sound mitigation, special events permitting and live music venue assistance.
From March 2012 through July 2013, I was the Music Commission's representative on the Downtown Commission where I serve on a board tasked with advising the City Council and Mayor on issues impacting Austin's downtown area in line with the Downtown Austin Plan.
http://www.dailytexanonline.com/news/2011/11/28/austin-icon-ranks-high-rolling-stone’s-greatest-guitar-players-list From 2010 to 2013 (3 years) Strategic Advisor & Speaker @ Consulting and public speaking that combines my personal life story with my extensive PR, social media and marketing communications experience helping Fortune 500 companies.
Past clients have included Memphis City Schools, Deep Eddy Vodka and Lustre Pearl.
Previous speaking gigs include: McCombs School of Business (moderator), South by Southwest (moderator), Wharton Business School, National Black Law Students Association, Delta Sigma Phi Leadership Summit, National Forum for Black Public Administrators Central Texas Chapter, African-American Boys & Girls Harvest Foundation, St. Edward's University, Texas A&M-Corpus Christi, the Austin Music Memorial 2011 ceremony, the University of Texas at Austin and Teach for America classrooms around the country. From 2009 to 2013 (4 years) Executive Producer / Founder @ Creator and producer of Style X. Responsible for setting overall business direction, sponsorship generation, marketing and sales, promotion and production of event with co-founder and creative director Jon Pattillo. Generated a 100 percent net profit for our client in year one and nearly 200 percent revenue growth year two.
"Style X could very possibly be the best element of the week-long SXSW festival." - StyleCaster
"Forget about downloading cool new apps, viewing acclaimed indie flicks or listening to Next Big Things - it's about discovering the trends before they inundate malls across America." - New York Times
"SXSW's Style X (2011) has come and gone, leaving fashion lovers longing for more of the up-and-coming talent spotlighted this week." - Fashionista
The event was free and open to the public, and featured runway shows with SXSW musicians as the models, select gifting opportunities for musicians and fans alike, on-site screen-printing, and experiential activations. Exhibiting designers sold their wares onsite. From March 2010 to August 2012 (2 years 6 months) Director of Market Planning; Director of Operations & Strategic Initiatives @ Was recruited by the CEO and COO of the company during its pre-IPO phase to assist with special projects ranging from recruitment of R&D talent, opening an office in New York City, market strategy and sales training around the company's newest product.
Bazaarvoice has been perennially ranked as Austin's Best Place to Work by Austin Business Journal and Austin American-Statesman and is now traded on NASDAQ: BV. It's my goal to use this experience, albeit brief, to lead AvecMode forward through this critical time in marketing, retail and technology history. From 2011 to 2012 (1 year) Founder / Chief Ninja @ (Sneak Attack has been on hiatus since the launch of SXSW Style X.)
What started out as a genuine love for sneakers and urban fashion became my small business endeavor in Austin, TX. In December 2009 I opened a retail location in Austin's City Hall in the 2nd Street District, but the bread-and-butter for this business is going where the people are by doing pop-up stores all over Austin's nightlife scene from First Thursdays on South Congress to in-store performances during SXSW and bar nights at Lustre Pearl, Beauty Bar and some of the city's best bars.
I do all the buying, management, event marketing, social media myself and love it. I love discovering new brands and bringing them to Austin and I love meeting new people who share my love for fashion and style. In a few short months, we've been featured in Tribeza, Rare, Thrillist, Austin Monthly, the Austin American-Statesman and others. From 2009 to 2010 (1 year) Associate @ Worked specifically on market intelligence, crisis communications counsel and new media and blog strategy for Fortune 500 companies and other industry-leading organizations. Joah worked closely with clients to help them better understand and leverage social media content and Web-based communications including implementation of effective campaigns that utilize social networking sites such as Facebook along with blog development and analysis for corporations, industries and organizations.
http://www.pulsepointgroup.com/author/jspearman/ From January 2009 to August 2009 (8 months) Account Executive @ Supported the Campaigns and Government Relations Practice Groups with client activities including writing internal briefing, research and external outreach materials for clients including a leading defense contractor, an internationally-renowned automaker, a top managed care organization, a respected health policy nonprofit and a successful energy producer.
Coordinated client events, media relations and coalition building efforts for national energy coalition, and clients with homeland security and defense government relations campaigns From 2006 to 2009 (3 years) Chief Speechwriter @ Served as the primary speechwriter to FEMA Director David Paulison and FEMA’s senior leadership team including remarks and talking points used by the Secretary of Homeland Security and the President.
Key researcher and writer for the Communications Director and Press Secretary for media inquiries from major publications including USA Today, The New York Times, Forbes and CNN.
Lead Public Affairs writer of press releases, Congressional testimony, fact sheets, media advisories, PSAs and leadership bios.
Provided talking points, briefing materials and research materials to senior leadership and nationwide Public Affairs staff on various issues, programs, and topics including those involving Hurricanes Katrina, Rita and Wilma. From September 2005 to August 2006 (1 year) Public Affairs Writer @ Supported the Office of Public Affairs with various writing responsibilities including articles on www.utexas.edu and on various college and school sites along with faculty, staff and student profiles. From 2004 to 2005 (1 year) Media Relations Student Assistant @ I worked for just about every major sporting event and team at Texas...football, basketball, women's bball, tennis, golf, softball, track and field, swimming and diving. I worked Big 12 and NCAA championships. I helped with press conferences and media events and game-day operations. I was often seen alongside the likes of T.J. Ford, Vince Young and Sanya Richards. From 2002 to 2005 (3 years) Employee Communications Intern @ Served the Employee Communications team during its IPO spinoff from Motorola. Job included development of employee intranet portal and other internal communications documents during "quiet period." From June 2004 to August 2004 (3 months) Public Relations Intern @ Served as one of our PR interns in corporate Headquarters, often assisting VP of Communications and Senior Director of PR with national magazine pitches, executive communications materials, airport events (i.e. 10th anniversary of Southwest at BWI Airport) and development of Airline (TV program). From June 2003 to August 2003 (3 months)
B.S., Public Relations @ The University of Texas at Austin From 2001 to 2005 Joah Spearman is skilled in: Social Media, Press Releases, Crisis Communications, Blogging, Public Speaking, Sports, Books, Film, Music, Running, Poetry, Resume, Op-eds, Executive Counsel, Media Relations
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