Joachim Knödler

Head of Licensing at Studio 100 Group | Greater Munich Metropolitan Area

About Joachim Knödler

As the Head of Licensing at Studio 100 Group, Joachim Knodler plays a pivotal role in shaping the strategic direction of the company’s diverse portfolio of beloved entertainment properties. With a wealth of experience in strategic marketing, brand management, and licensing, Joachim is adept at navigating the complexities of international markets and leveraging cross-platform strategies to maximize brand visibility and consumer engagement. His expertise spans the realms of toys, digital media, and retail channels, allowing him to craft integrated marketing campaigns that resonate with audiences worldwide.

Currently, Joachim is spearheading key projects that focus on expanding the licensing footprint of iconic brands within the Studio 100 Group. His strategic vision has led to successful collaborations with major Hollywood studios, ensuring that the company’s properties are not only recognized but also cherished by fans of all ages. By utilizing data-driven insights and consumer trends, he develops innovative licensing agreements that enhance brand value and drive revenue growth.

Joachim’s commitment to brand development is evident in his ability to create compelling narratives that connect with consumers on an emotional level. He understands the importance of a cohesive brand experience, which is why he emphasizes the integration of digital platforms and retail strategies in his licensing initiatives. His leadership fosters a culture of creativity and collaboration, empowering his team to explore new opportunities and push the boundaries of traditional licensing models. Through his strategic foresight and industry expertise, Joachim Knodler continues to elevate the Studio 100 Group’s licensing endeavors, positioning the company for sustained success in the competitive entertainment landscape.

Joachim Knödler Work