Highly analytical executive with experience growing profitable businesses across a diverse landscape of business models in retail, media, and eCommerce. History of leading strategic analytical teams to drive revenue growth and apply customer behavior learning through the collaboration of media, digital, and marketing divisions. Motivated by curiosity and decisive problem solving; very successful in data rich environments
Highly analytical executive with experience growing profitable businesses across a diverse landscape of business models in retail, media, and eCommerce. History of leading strategic analytical teams to drive revenue growth and apply customer behavior learning through the collaboration of media, digital, and marketing divisions. Motivated by curiosity and decisive problem solving; very successful in data rich environments that promote my ability to interpret quantifiable results into actionable insights and business strategies.
Conducted major initiatives around data aggregation and architecture, customer segmentation, customer acquisition and retention, pricing and promotion optimization over multiple product categories, price elasticity, digital marketing optimization, and creating teams to support digital analytics, business forecasting, and business intelligence.
Specialties: Consumer Insights, Marketing Analytics, Business Intelligence, Merchandise Planning, Audience Measurement, Multi-channel Marketing Mix Optimization, Digital Analytics, Customer Engagement Measurement, Media Mix optimization, Team/Talent Development, Database Management, Database Marketing, Customer acquisition, Sales & Inventory Forecasting, OLM, SEO, Qualitative & Quantitative Research, Predictive modeling
Advisory Board Member - Brandywine campus @ Established by the University Board of Trustees to assist the administration in fulfilling the campus' mission and Strategic Plan. Advise and assist campus administration in the following:
Managing the education process in a cost-effective manner
Being responsive to the social and education needs of the community
Monitor societal and business climate changes and adjust campus priorities to meet needs
Providing knowledge transfer to business and industry
Identifying sources of public and private financial support to enhance the physical plant and academic programs From March 2015 to Present (8 months) Middletown, PAVice President @ Held multiple leadership positions across Consumer Insights, Business Intelligence, Merchandise Planning, Digital Analytics, and Market Research divisions.
Reporting directly to US CEO, built a centralized analytics division - comprised of Consumer Insights, Advanced Analytics, Business Intelligence, Digital Analytics, Forecasting, and Financial Planning - to support $6.5B annual domestic revenue. Responsible for aggregation of all customer data to connect lifestyle and purchase preferences and integrate into strategic business decisions. Designed database marketing strategy to apply segmentation to customer retention and development marketing goals. Implemented MicroStrategy BI solution to create an open-source, user-friendly environment for critical business data elements for over 300 users. Generated complete digital analytics suite to support and inform $2.5B web and mobile business via Coremetrics and Tableau.
Created and communicated the strategies for long and short term sales planning, inventory management and execution of those strategies for $3.6B Soft goods business. Identified innovative approaches to drive revenue growth across television and digital platforms, aligned product category strengths with appropriate channels to achieve maximum return, and influenced drivers of consumer demand and promotional levers to achieve optimal profitability. Innovated our cross-functional business planning model through collaboration with divisional partners to positively influence team behavior and improve the overall strategic alignment of resources.
Defined corporate business goals for $1.3B inventory flow that supported revenue stream. Controlled and innovated reporting and strategic analyses to the senior management team and entire Merchandising division with focus on identifying trends and providing future direction. From 2000 to March 2015 (15 years) Manager of Operations, Outlet Division @ From 1996 to 2000 (4 years) Senior Financial Analyst @ From 1992 to 1996 (4 years) Greater Pittsburgh Area
BS, Business Logistics @ Penn State University From 1988 to 1992 Jim Powel is skilled in: Merchandising, Business Strategy, Multi-channel Marketing, Retail, Cross-functional Team..., Inventory Management, Segmentation, Direct Marketing, Forecasting, Marketing Research, Strategic Planning, Database Marketing, Market Analysis, Analysis, Business Intelligence, Customer Acquisition, E-commerce, Leadership, Management, Operations Management, Strategy, Email Marketing, New Business Development, Sales
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