Video Journalist & Assignment Editor
2010 to 2012
Springfield, Massachusetts Area
Code Dx, Inc.
Director of Marketing
2015 to 2017
Director of Client Services & Account Executive
2013 to 2015
Miami/Fort Lauderdale Area
Unique Business English Center
Business English Consultant
2012 to 2013
São Paulo Area, Brazil
Director of Marketing
May 2018 to April 2020
Washington D.C. Metro Area
QTS Data Centers
2017 to 2018
Developed creative story ideas and assisted producer with writing content for evening and weekend newscasts. Additionally, created dynamic web and social media content for network website, Facebook and Twitter. Covered assignments including Hurricane Irene and Basketball Hall of Fame Enshrinement Ceremony. Developed creative story ideas and assisted producer with writing content for evening and weekend newscasts. Additionally, created dynamic web and social media content for network website, Facebook and Twitter. Covered assignments including Hurricane Irene and Basketball Hall of Fame Enshrinement Ceremony.
What company does Jim Holben work for?
Jim Holben works for WGGB-TV
What is Jim Holben's role at WGGB-TV?
Jim Holben is Video Journalist & Assignment Editor
What industry does Jim Holben work in?
Jim Holben works in the Marketing and Advertising industry.
Video Journalist & Assignment Editor @ WGGB-TV Developed creative story ideas and assisted producer with writing content for evening and weekend newscasts. Additionally, created dynamic web and social media content for network website, Facebook and Twitter. Covered assignments including Hurricane Irene and Basketball Hall of Fame Enshrinement Ceremony. From 2010 to 2012 (2 years) Springfield, Massachusetts AreaDirector of Marketing @ Code Dx, Inc. Marketing Specialist @ immixGroup Managed federal marketing for cybersecurity suppliers, controlling budgets up to $500,000. Designed and implemented public sector marketing strategies, planned workshops and user groups to increase customer’s federal business pipeline and managed channel partner relationships to expand business.Select Accomplishments:• Increased our top cybersecurity supplier, Palo Alto Networks’, marketing sourced revenue by 40% over 16 months.• Increased Hewlett Packard Enterprise (HPE) business by 30% over 16 months through integrated marketing programs focused on sales funnel. From 2015 to 2017 (2 years) McClean, VADirector of Client Services & Account Executive @ Annex Communication Secured national, regional, local and trade media placements, managing client interaction for all agency accounts including American Heart Association, PerceptiMed and Warren Henry Automotive. Ensured on-time client proposal and agreement deliverables.Select Accomplishments:• Sourced over $800,000 in client revenue over one year through integrated campaigns. • Secured key media placements on Fox News, Fox Business and Larry King Now resulting in 2.5 million impressions over two years. From 2013 to 2015 (2 years) Miami/Fort Lauderdale AreaBusiness English Consultant @ Unique Business English Center Provided corporate English consulting for senior staff and C-level executives, presenting high-level course material for up to 20 employees per session. Researched English-speaking partner companies and crafted presentations in English for Vice Chief of AES Eletropaulo.Select Accomplishments:• Collaborated with top-level executives in multinational companies such as Volkswagen, AES Eletropaulo and Santander to design Business English programs for employees resulting in 35% increase in participation.• Maintained a client retention rate of 100% over 10-month contract. From 2012 to 2013 (1 year) São Paulo Area, BrazilDirector of Marketing @ Element Critical Reporting directly to the Chief Revenue Officer, I oversee all of marketing. In addition to managing mass-marketing tactics for overall brand awareness, I’ve developed an account-based marketing strategy conducive to a long, complex B2B sales cycle for an entity competing against more established companies. Leveraging the latest technologies in modeling, predictive analytics, targeted advertising, and sales orchestration, I’ve created a playbook to find “best-fit” accounts that are showing intent and sending them the proper messaging at the ideal time, thereby handing the sales team qualified accounts. Select accomplishments:• Engaged with 30% of selected accounts while decreasing digital advertising spend by 84% through a shift in strategy from primarily using Google AdWords to targeted ads through Terminus.• Developed yearlong marketing roadmap encompassing GTM strategy, digital marketing, account-based marketing, industry/partner/end-user events, SEO/SEM, public relations, and branding.• Managed re-brand of three data centers nationally over 12 months to grow existing customer base and attract new customers. • Prepared and presented marketing KPI deck to Board of Directors on a quarterly basis.• Led development of custom Salesforce dashboard to effectively track campaign metrics from platforms such as HubSpot, Everstring, Terminus, and Sendoso in a central location. • Spearheaded new website build out to enhance design, product positioning, and conversion rates. From May 2018 to April 2020 (2 years) Washington D.C. Metro AreaMarketing Manager @ QTS Data Centers Plan and execute multi-touch demand generation and account-based marketing campaigns with partners including Amazon Web Services, Dell EMC and VMware using market development funds (MDF) from partner organizations to drive lead generation and brand awareness. Serve as liaison between partners and central marketing team stakeholders, confirming strategic alignment of campaigns and events. Administer and manage costs for budgets of up to $1 million. Oversee third-party agencies to ensure accurate and timely deliverables. From 2017 to 2018 (1 year) Ashburn, VA
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 8 month(s)
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