Jim Boswell's Email

Expertise in product development, sales and marketing of outdoor recreational products. Self motivated, organized and enthusiastic to take on new projects. Incorporates analytical approach to competitive, industry and category research. Specialties:Bicycle industry sales marketing and product development. Textile industry product development and marketing.

Therm-a-Rest Brand Marketing Director @ From April 2011 to Present (4 years 7 months) Marketing Manager @ From November 2010 to Present (5 years) Product Development Manager @ Responsibilities include ensuring the efficient, accurate and timely flow of R&D and new product development. From May 2005 to May 2010 (5 years 1 month) Marketing Services @ Developed logo and branding for LaBici Shanghai http://www.labici.com.cn/en/ From November 2004 to May 2005 (7 months) Store Manager @ Specialty bicycle retail store management. Proven record of exceeding sales and customer service goals and expectations. Managed a staff of 35 retail professionals to achieve sales and customer service goals. Annual sales over $5M. Areas of responsibility include: Driving sales, customer service, P & L management, financial goals, store promotions and marketing, hiring and employee development, visual merchandising, and policy & procedure implementation. Promoted to oversee the opening of new store in key Seattle market. Responsibilities included hiring 45 staff and managers, merchandising, training, sales performance and grand opening event. Turned around a store that had previously realized year upon year losses to one that experienced year over year double­ digit growth. 22% increase the first year, and 30% increase second year with increased profitability. From September 2001 to November 2004 (3 years 3 months) Marketing Services @ Provided freelance design and marketing support for multiple clients including TAPCO Credit Union and ICOM America navigational products.; From January 2001 to September 2003 (2 years 9 months) Marketing Manager @ Responsible for all bicycle group marketing projects and initiatives including: events, promotions, professional athletes, catalog creative concepts, copy writing, press releases, collateral & P.O.P. materials, websites, trade shows, and market- ing & licensing partnerships. Created and managed all marketing budgets for K2 Mountain, Road and BMX bicycle brands. Created marketing programs and promotions to support the K2 brand at both the consumer and retailer level. Developed and executed media schedules, buys and promotions in concert with new product launch schedules. Monitored key performance indicators to ensure marketing projects and spending resulted in increased brand awareness, customer satisfaction and sell through. Managed all external marketing agency relationships From May 1999 to January 2001 (1 year 9 months) Production Artist @ Created and produced catalogs, websites and product presentations to support sales, marketing and product development. Catalog design and production including art, layout, image­ database management, and pre-press production. Create and maintained corporate website. From 1996 to 1999 (3 years) Staff Sergeant @ Avionics Technician From January 1991 to January 1997 (6 years 1 month) Marketing Associate @ Worked in U.S. office promoting the BMC bike brand. Coordinated dealer sales, marketing, trade show and advertising. From May 1995 to January 1996 (9 months) Product Developer/Buyer/Customer Service @ Responsible for all domestic and international parts and accessories purchasing for aftermarket parts & accessories program to supply 3 U.S. Warehouses and support $30M wholesale distribution. Managed bicycle specification database and process of specifying components to achieve price point goals. Worked with Product Managers to define new product line, features and value proposition. Assist Product Managers with annual product presentations at sales meetings and trade shows. Front line contact for Raleigh bicycle dealers providing warranty service, order placement and product information From February 1993 to April 1995 (2 years 3 months) Petty Officer 2nd Class - Fire Control Technician @ U.S. Navy Reserve Missile Fire Control Technician 3 Years active service From March 1982 to June 1991 (9 years 4 months)

Certificate in Marketing Management @ University of Washington, Michael G. Foster School of Business From 2011 to 2012 School of Visual Concepts From 1996 to 1998 Tacoma Community College From 1989 to 1991 Jim Boswell is skilled in: Product Development, Retail, Trade Shows, Merchandising, Marketing Strategy, Product Management, Product Marketing, Marketing, Sales, Management, Pricing, Brand Management