Recognized executive in the payments and technology space with a proven track record in the US, Europe, Asia and Latin America.
Delivering global brand strategy and consumer strategy to enhance engagement from stakeholders.
General management expertise and Passionate about developing high performing teams, developing strategic account plans and delivering financial results in line with corporate strategies.
Track record of building strategic business plans with cross functional alignment and buy in.
Results oriented sales approach - most notably for taking a fresh look at key customers to refine plans to deliver new or enhanced value propositions to meet customer needs and deliver top sales results.
Leading efforts to bring the consumer to life to build competitive product solutions with articulation of positioning of unique value propositions.
Innovative, collaborative and energetic sales and marketing executive with diverse payments expertise.
Specialties:
General Managment
P & L Managment
Consumer Segmentation and Strategy
Digital platform design
Social media marketing
Value Proposition Development
Direct Marketing
B2B Product Marketing Strategy
Product Development and Management
Sales Leadership
Executive Vice President @ Responsible for MasterCard’s global consumer strategy, positioning and delivery of Priceless Marketing Architecture to support MasterCard’s 3.0 vision as a technology company. Defining opportunity to extend Priceless into the digital and social era leveraging consumer insights to evolve brand efforts from observation to enabling Priceless moments for consumers. Tasked to expand Priceless Cities, Priceless Surprises and Priceless Causes while also enhancing the consumer digital experience through an enhanced digital platform and improved targeting. Defining the enterprise consumer strategy including enhanced brand positioning. From March 2015 to Present (10 months) Greater New York City AreaSenior Vice President Global Consumer Marketing @ Responsible for delivering the global consumer strategy for MasterCard brand. Advancing consumer segmentation to deliver unique consumer insights to drive Product and Platform development as well as effective consumer lifecycle management. Leading evolution of consumer inspired thinking. Focus on end to end consumer experience with specific focus in developing global digital consumer platforms and increasing reach through social media. From October 2013 to Present (2 years 3 months) Senior Vice President Global B2B Product and Issuer Marketing @ Responsible for global B2B product marketing and global B2B2C marketing strategy development and execution. Managing a global team with accountability to develop multi-channel direct marketing communications for MasterCard's financial institutions to utilize with their consumer customer base. Partner with product organization to deliver innovative and articulate B2B sales materials. Work in close partnership our sales organization to win new business and support our customers growth of their existing business. From December 2010 to Present (5 years 1 month) Senior Vice President Global Consumer Segments @ Leading a global consumer segment leadership team to deliver brand marketing strategy and framework and manage design and delivery of the Priceless Cities global digital experience and offer platform which was architected to engage consumer in 30+ cities in over 20 countries around the world. Advanced efforts globally to enhance segmentation strategy with a consistent a approach to defining strategic targets and prime prospects. From March 2013 to October 2013 (8 months) General Manager UK & Ireland National Accounts @ Sales manager for UK and Irish Banks including RBS and Lloyds Banking Group. From November 2009 to January 2011 (1 year 3 months) SVP, Strategic Planning MasterCard Europe @ Defined European strategy for growth and optimization. Leveraged data, market trends and competitive insights to contribute thought leadership to long term strategies for Russia, Poland and the UK. Accountable for business planning including delivering budgets aligned to growth strategy with ROI discipline. Collaborate and bring best practices across countries. Partnered with sales for effective sales enablement. From February 2008 to April 2010 (2 years 3 months) Global Account Lead - GE @ Managed global relationship with GE across key markets including the US, Latin America, Asia, Australia and Europe. Managed a global team of account leads and supported alignment with regional priorities. Emphasis on supporting retail cobrand programs and full service retail and credit product offerings. From 2010 to 2010 (less than a year)
BS, Marketing @ Indiana University Bloomington From 1987 to 1991 Saint Ignatius From 1983 to 1987 Jill Cress is skilled in: Sales Management, B2B Marketing, Strategic Planning, Direct Marketing, Payments, Banking, Debit Cards, Mobile Payments, Credit Cards, Strategic Partnerships, Loyalty Marketing, Payment Systems, Payment Card Processing, Loyalty Programs, Integrated Marketing