Digital marketing professional with Master of Science in Marketing Analytics. I specialize in SEO and Digital Analytics. I love deriving insights from data in order to help solve marketing and business problems, and develop marketing strategies. Follow me https://twitter.com/jessiecliu Specialties: Digital Analytics, Search Engine Optimization, Content Marketing, Social Media Marketing Digital Analytics: Google Analytics, Adobe Omniture SiteCatalyst, Comscore, Webtrend, SQL, Google Webmaster Tools, Google Tag Manager, Advanced Excel, Tableau 8.3, HTML, CSS Marketing Analytics: Regression Analysis, Cluster Analysis, Decision Tree, Predictive Analysis, Time Series Analysis, Customer Lifetime value modeling Google Analytics Individual Qualification (IQ) – Google August 2014 SAS 9 Certified Base Programmer – SAS Oct 2013 Inbound Marketing Certification - Hubspot Feb 2014 Google AdWords Certification (Advertising Fundamentals, Advanced Search) -- Google July 2014

Watson Analytics Social Influencer @ From October 2015 to Present (1 month) Cofounder @ From October 2015 to Present (1 month) Greater New York City AreaDigital Analytics Manager @ RealMatch is revolutionizing the highly fragmented online recruitment industry by building the largest and most effective recruitment advertising network that connects people—employers and job seekers in a whole new way—across thousands of websites, blogs, and social networks. RealMatch’s recruitment ad network—TheJobNetwork™, reaches over 37 million active and passive job seekers monthly through the hundreds of job sites RealMatch powers for local and vertical news, trade associations, broadcast media organizations and through integrated Job Advertisement Distribution (JAD) agreements representing more than one thousand niche job sites, job aggregators, search engines, diversity channels and social networks. •Built thejobnetwork.com •Lead content, promotion and analytics strategies •Optimize user experience and conversion rate through A/B and multi-variable testing •Responsible for Marketing Department Analytics •Manage a team of 3 people From August 2015 to Present (3 months) New York, NYCo-founder and Lead Digital Analytics Consultant @ Siteber provides full digital marketing services, ranging from Web Design/Development, eCommerce, SEO and Digital Marketing solutions. •Provide Google Analytics & SEO services to small and medium businesses on a contract basis •Strategize and manage the entire process of defining measurement plans, documenting technical infrastructure, creating implementation plans, and implementations using Google Tag Manager and Google Analytics •Set up intelligence alerts, monthly dashboard delivery, custom segments and dashboards •Provide data analysis and recommendations to improve user experience, conversion rate, marketing and sales funnels. •Perform technical SEO audits for small to medium business websites, content websites, provide actionable recommendations and strategies to drive relevant traffic and improve visibility on search engines. •Provide social media and content marketing strategies From January 2014 to Present (1 year 10 months) New York, NYDigital Marketing Analyst @ •Develop KPI strategy and ROI measurement for the overall lead generation efforts. Generate and present monthly reports and dashboards on KPIs based on organic and paid marketing programs. •Manage and measure marketing campaigns through various channels including display ads, SEM, social media, and SEO •Direct, implement and manage all analytics programs (Google Analytics, Google Tag Manager, Marketo, Oktopost, Moz Pro, Hootsuite) including events & conversion tracking strategy. •Design, create and optimize social, retargeting, SEM Ad campaigns through A/B testing and data analysis. •Perform technical SEO Audit for both the corporation website and the blog, provide actionable recommendations and strategies to drive traffic and increase visibility on search engines. From January 2014 to July 2015 (1 year 7 months) New York, NYDigital Marketing Analytics @ •Pulled raw data from a multitude of analytics platforms (Web, mobile sites/apps, social, audio and video streaming) and produced regular and ad-hoc reports of digital traffic, user engagement, and content production for a nation-wide network of 39 TV stations and 127 radio stations in 30 markets •Gathered requirements from stakeholders of a multifunctional team to produce required reports and continuously fine-tune reporting formats •Assisted in creating data analyses and presentations on consumer engagement and insights to drive revenue growth From January 2013 to May 2013 (5 months) New York, NYMarketing Associate @ ZT Systems designs complete server- and rack-level solutions for hyperscale computing. ZT partners with customers and technology suppliers to develop ‘precision-fit’ solutions for unique data center and workload requirements. My Responsibilities: •Conducted market research and analysis including market and competitive environment, market share, brand recognition and technology trends •Analyzed sales data and exported volumes data to provide recommendations to Marketing Director regarding opportunities to enter into and grow within new market segments •Managed and generated corporate website design, content, banner ads, sales collateral, press releases, case studies, products announcement •Coordinated with vendors, partners and departments to execute marketing deliverables •Managed projects including creation of instruction manuals and booklets, website development, product research and event launches From October 2011 to February 2013 (1 year 5 months) Secaucus, NJParalegal @ •Oversaw all aspects of case management, including handling initial client intakes, reviewing primary documents and preparing documents for submission •Prepared forms, correspondences, motions, declaration and drafted legal documents to the Board of Immigration Appeals, Immigration Courts, USCIS and U.S Department of Homeland Security •Summarized legal documents, conducted records research, and legal research to identify relevant case laws and court decisions •Tracked and managed up to 100 cases From June 2010 to October 2011 (1 year 5 months) New York, New YorkMarketing Research Analyst Intern @ •Consolidated monthly sales performance into Excel spreadsheet. Processed sales data, sales progress reports and other sales related records and reports •Conducted market research by assisting in the development of questionnaires and gathering necessary data for in-depth data analysis. Prepared and presented weekly Powerpoint presentation highlighting the result of research and provided insights for marketing strategies •Created and translated company newsletters, brochures and event announcements for over 16000 readers and 500 clients From June 2009 to September 2009 (4 months) New York, NY

MS, Marketing Analytics @ City University of New York-Baruch College - Zicklin School of Business From 2012 to 2013 Exchange Program, International Business, Advanced Japanese @ Keio UniversityBA, International Economics; Japanese @ Middlebury College Jessie Liu is skilled in: Digital Marketing, Marketing Strategy, Social Media Marketing, Web Analytics, Market Research, Analytics, SEO, Analysis, Data Analysis, SQL, SEM, Marketing Research, Project Management, Website Development, Graphic Design, CRM, Marketing, Digital Analytics, SAS programming, Statistics, Segmentation