Content & Communications Strategy Marketing Manager @ Time Warner Cable Business Class
Carrier Account Executive @ Time Warner Cable Business Class
Carrier and Enterprise Product Marketing Manager @ Time Warner Cable Business Class
Content & Communications Strategy Marketing Manager @ Manage content and communications marketing strategy for Time Warner Cable Business Services, focusing on the national Enterprise, Carrier and NaviSite brands. From July 2015 to Present (6 months) Charlotte, North Carolina AreaCarrier Account Executive @ Develop and implement sales plans for assigned portfolios, including clearly defined strategies that maximize revenue
Content & Communications Strategy Marketing Manager @ Manage content and communications marketing strategy for Time Warner Cable Business Services, focusing on the national Enterprise, Carrier and NaviSite brands. From July 2015 to Present (6 months) Charlotte, North Carolina AreaCarrier Account Executive @ Develop and implement sales plans for assigned portfolios, including clearly defined strategies that maximize revenue opportunities of new clients. Responsible for the account management and upsell of named accounts. Prepare and present professional sales proposals and presentations that align with client business goals and objectives. Self-generate leads through industry networking, trade shows and working named account list. From May 2014 to July 2015 (1 year 3 months) Carrier and Enterprise Product Marketing Manager @ Promoted to Carrier and Enterprise Product Marketing Manager in Oct., 2013.
Responsible for the development of overarching carrier and enterprise value prop and messaging including brand awareness, marketing and lead generation support, sales support and enablement, and product and strategy support. From October 2013 to May 2014 (8 months) charlotte area, north carolinaField Marketing Manager - Hospitality, Enterprise, Agent and Carrier Vertical Markets @ Promoted to Field Marketing Manager – Vertical Markets in May, 2013. Awarded 2013 Achiever’s Cup MVP for the East Region.
Responsible for strategic sales and marketing program development for the East Region Hospitality, Enterprise, Agent and Carrier Markets. Emphasizing revenue generation and ROI, manage vertical Customer Briefing Series events across the East Region and national sponsorships and tradeshows for assigned sales channels. Work closely with East Region sales leadership to communicate marketing programs and stay aligned with sales strategy. Manage the development of sales channel incentives and sales tools including collateral materials, pitch decks, training events and promotional items. From May 2013 to October 2013 (6 months) Charlotte, North Carolina AreaField Marketing Manager @ Promoted to Manager in March, 2012
Responsible for launching campaigns and new products, implementing sales programs, collecting competitive information, executing event sponsorships and coordinating internal and external communications for the East Region. Lead field marketing efforts for the East Region Healthcare and Carrier sales teams, on top of providing marketing and sales program management to the inside and outside sales teams, as well as care and operations, in Charlotte and South Carolina. Strategically manage the online rewards program for sales incentives for the East Region, including new market launches. Effectively manage other revenue-generating field marketing initiatives for outside sales channels including sponsorships and events, customized collateral and sales presentations, blitzes, referral programs and venue courtship. From March 2012 to October 2013 (1 year 8 months) Field Marketing Specialist @ Missions & Values Performer (MVP) Award Nominee for positive impact on business, primarily through outstanding initiative and teamwork, May 2011. Five-time Values in Action award winner for work on events and incentives in 2011.
Responsible for marketing and sales support management in Greensboro, Charlotte and South Carolina markets. Travel frequently in markets to implement strategic sponsorships and events within a variety of local and industry organizations to drive brand awareness and sales. Develop, implement and measure internal incentive contests to drive sales and exceed quota or product goals. Coordinate and implement all corporate and vendor contests with a focus on keeping sales engaged and excited about the programs. Manage and measure venue ticket distribution to sales teams in accordance with self-revised, leadership approved, ticket policy. Manage corresponding event and incentive budgets. Enthusiastically serve as the marketing liaison to sales, providing effective and timely communication of various forms regarding training, product or campaign launches, and other marketing information. Conversely, serve as a champion for the sales teams within the marketing department in campaign, program and process development. From September 2010 to March 2012 (1 year 7 months) Marketing Rep @ Key Employee Incentive Program (KEIP) award winner for outstanding leadership and dedication to online provider directory project, August 2010.
Develop and implement marketing plans that include SWOT, budgets, tactics and objectives for assigned clients. Implement assigned marketing projects including print collateral, direct mail, advertising, e-marketing and events. Work independently with vendors such as advertising and media agencies, printers, photographers, and suppliers. Assist marketing director with CRM strategy and analysis. Created and managed Microsoft SharePoint site for corporate and regional marketing and PR department. Designed quarterly division report card template for distribution to hospital clients and senior administration. Assist public information department with social media strategy and implementation. Trained department staff on online provider directory administrative approval tool while serving as team leader for the web project. Promoted to represent Carolinas Medical Center-University, a 130-bed hospital in north Charlotte. Responsible for $600,000+ marketing budget to promote hospital service lines in accordance with strategic marketing plan and other hospital projects. From July 2008 to September 2010 (2 years 3 months) Marketing Manager @ Awarded Midwest Region Division Coach MVP for the 2007 TWC Bundle Blitz incentive for leading the region in core product connects, as well as demonstrating an unmatched enthusiasm and commitment to the promotion and success of the incentive in Southwest Ohio.
Manage field marketing team with the responsibility of providing consistent and effective sales support to nine sales and service channels across Southwest Ohio. Manage training and communication of new marketing campaigns, channel changes, technical updates, and more to front-line agents. Effectively plan, communicate, and implement local internal marketing programs geared toward driving incremental sales. Work very closely with sales channel managers and senior management team.
Manage all affiliate programs (HBO, Sprint, Showtime, Starz, etc) geared toward increasing sales and connects in the division. Track sales on a daily, weekly, and monthly basis for sales channels to provide analytical results on the success of internal programs. From August 2007 to June 2008 (11 months) Marketing Specialist @ Marketing liaison for all sales channels; including direct, outbound, inbound and retail sales, customer service and field technicians. Perform sales training; including coaching, developing, and motivating front line associates. Division coach and contact for all corporate, regional and local sales incentive programs. Manage sales incentive calendar and relationships with all outside vendors, including HBO, Starz, Showtime, Sprint, and ADT to ensure efficient joint production, launch and implementation of programs across sales channels. Develop product re-launch campaign elements, later utilized across Midwest region.
Promotions coordinator for marketing events, assisting Event Manager with field promotion elements such as contact coordination, on site logistics, staffing, and reporting. Spearhead and manage promotional model program to increase brand awareness and success of marketing events as measured by the generation of leads and sales. Competitive analyst for marketing department. Efficiently research, analyze and report timely competitive data to corporate marketing and division senior management. Train front-line associates on competitive intelligence. From July 2006 to August 2007 (1 year 2 months) Marketing Coordinator @ Key marketing driver in the division for sales excitement, morale, employee gifts and department/division-wide event and meeting planning. Effectively communicate with diverse department management in two call centers and six district offices to create exciting sales incentives while fostering a true sales culture with front-line associates. Introduce new and ongoing campaigns, blitzes and special efforts to operations departments. Develop proposals for implementing new internal marketing programs.
Event coordinator in conjunction with marketing managers, generate and participate in community events geared toward driving sales and branding awareness. Communicate with vendors and manage staffing, technical logistics, signage creation and coordination, giveaways and internal promotions.
Vendor manager, effectively working with designers, printers, advertising and public relations agencies and other
vendors to identify target markets, define needs, write copy points, and design, edit and produce campaign materials. From September 2005 to July 2006 (11 months)
B.A. @ University of Dayton Jessica Hreha is skilled in: Social Media Marketing, Marketing, Salesforce.com, Google Analytics, Account Management, Event Marketing Strategy, Marketing Event Planning, Incentive Programs, Incentives, Telecommunications, Field Marketing, Competitive Intelligence, Networking, Leadership, Solution Selling
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