MBA from the University of San Francisco with a focus on entrepreneurship and marketing. Specialize in online campaign management, marketing automation, sales enablement, and digital marketing.

Director of Audience Marketing @ EverString is a predictive marketing solution. We leverage data to predict your next best customer; so you can spend less time guessing and more time closing. From October 2015 to Present (3 months) Director of Marketing @ • First marketing hire. Responsible for demand generation, public relations, analyst relations, branding, messaging, content, website, events, product development and sales enablement. • Developed, planned, and executed marketing plan to drive brand awareness, lead generation, and customer acquisition. Marketing sourced 80% and influenced 91% of all closed won deals in 2015. • Refined Fliptop messaging, position, and pricing strategy. • Delivered $5.6M in pipeline on a $500k budget. • Led team of web designer, content writer, marketing manager, and external contractors. • Presented on behalf of Fliptop at industry events including Dreamforce 2014, Marketo Summit 2015, SiriusDecisions 2015. From February 2014 to August 2015 (1 year 7 months) San Francisco Bay AreaSenior Marketing Manager @ Manager of digital marketing and demand generation for the most widely adopted Web Content Management Platform for building web sites and web applications on Microsoft .NET. Managed SEO, SEM, remarketing, display advertising, customer acquisition lifecycle, email marketing and nurturing. Project Manager of DNN web properties. Worked closely with engineering teams across the globe and stakeholders in the company to implement functionality and improvements to drive business objectives and revenue. From September 2012 to January 2014 (1 year 5 months) Marketing Campaign Manager @ From June 2012 to September 2012 (4 months) San Francisco Bay AreaMarketing Coordinator @ • Managed and executed online marketing campaigns to increase lead demand generation including webinars, SEM and display advertising across multiple properties. • Managed marketing budget, generated 2.7x sales pipeline per marketing spend. • Decreased cost per lead by 36% while increasing monthly leads by 17% over 4-month period. • System Admin for Salesforce and Marketo systems. Implemented new tools and applications to improve sales execution, data hygiene, and automated workflows. From May 2011 to June 2012 (1 year 2 months) San Francisco Bay AreaMarket Development Representative @ Inside sales representative for social commerce company From May 2010 to May 2011 (1 year 1 month) Graduate Teaching Assistant @ Coordinated graduate student trip to Dubai, Abu Dhabi and Istanbul to meet with 22 companies including Coca-Cola, Honda Motors, Air Emirates, Boeing, Sabanci University, and ADIA. Visit http://usfagi.wordpress.com/ From September 2010 to January 2011 (5 months) Legal Assistant @ Legal assistant to two partners and one associate within bankruptcy and commercial litigation group. Prepared pitch material for prospective clients. Managed due-diligence process to facilitate a $230 million acquisition of international automotive parts supplier. Worked on numerous mergers & acquisitions within Japanese Business Team including preparation of closing sets and signings for private equity transactions, aircraft financing, and licensing agreement for premium denim brand. From June 2007 to August 2009 (2 years 3 months) Legal Secretary @ Legal Assistant at boutique tax law firm. Specialized in structured settlements, QSBS disputes, corporate formations, and transactional law. From May 2006 to June 2007 (1 year 2 months) Sales and Marketing Assistant @ Sales and marketing assistant at rapidly growing gourmet cookie company. Developed new product line, represented company at trade shows. From August 2005 to April 2006 (9 months)

MBA, Entrepreneurship and Marketing @ University of San Francisco - Masagung Graduate School of Management From 2009 to 2011 School of Literature, Arts; BA, and Science 2005; Political Science and History @ University of Michigan From 2001 to 2005 Jessica Cross is skilled in: Online Advertising, SEM, Lead Generation, E-commerce, Social Media, Marketing Automation, Salesforce.com, CRM, Demand Generation, PPC, Content Management, Marketing, Management, SaaS, Sales