I’m a driven, creative and energetic marketer with six years experience working across marketing, creative production and events. Since graduating with a first in Business Management I have worked across an array of brands including Sony, Channel 4 and Shelter, most recently working for three years within the online retail sector at notonthehighstreet.com. My career path has meant I’ve become a generalist marketer with experience executing across the full range of marketing channels, including above the line, digital, CRM, social, events and in store activity.
Senior Campaigns and Events Marketing Manager @ Experiential and Events
Management and delivery of all consumer and press events as well as integrated experiential activations from strategy through to final execution and delivery. Examples include Christmas in July press events, Mother’s day exhibition for consumers and press, and Christmas experiential activation across three UK cities.
Responsible for working with external experiential and production agencies as well as internal creative team on all elements of production and design, budgeting, consumer experience, amplification, staffing and event logistics.
Campaign Management
Creation and development of the marketing campaign calendar, driving forward campaigns in line with commercial targets and overarching business goals.
Strategic planning, concept development and project management for all marketing campaigns, working with the broader marketing, commercial and creative teams as well as external agencies on everything from initial insight and messaging through to final execution of all channel plans.
Campaign KPI and objective setting and post campaign reporting.
Working with internal marketing and creative teams as well as external agencies to ensure campaign consistency and alignment across all channels both in terms of brand, messaging and tone of voice.
Management of the marketing team’s relationships and communications with all internal teams, ensuring key stakeholders are consistently kept up to date on campaign progress.
Management of notonthehighstreet.com’s £420,000 commercial partnership with Transport for London and Baby on board and £100,000 partnership with Battersea Dogs and Cats Home, from strategic planning and objective setting through to final delivery. From August 2014 to Present (1 year 5 months) Creative Production Manager @ Catalogue Project Management
• Managed the production of all seasonal catalogues
• Responsible for catalogue budgets in excess of 1.5 million
• Project managed over 40 individuals involved in the catalogue process, from merchandising to account management
• Responsible for all print and fulfilment logistics.
Shoot, Creative and Event Production
• Responsible for all shoot production, including photography for print and online use
• Managed all shoot and photography budgets
• Responsible for all shoot logistics including booking stylists, photographers, studios and set builders
• Responsible for the production of external events for up to 500 partners and internal company events
• Responsible for all company print requirements, requiring an in-depth understanding of print processes to ensure all print projects were delivered to the highest quality.
Creative Workflow
• Responsible for the creative workflow for a team of 14 Art Directors, Designers, Web Designers and Copywriters
• Management of all creative team projects and workload, from receipt of brief to final delivery – this often involved managing budgets, reviews and timings for over 50 projects simultaneously. From January 2013 to August 2014 (1 year 8 months) Account Executive and Account Manager @ • Delivery and execution of experiential, social media, digital and trade marketing campaigns
• Project managing the production and amplification elements of all campaigns
• Overseeing the production of all campaign creative, including event branding, literature and digital creative
• Developing campaign strategy, producing and managing budgets and acting as lead client contact
• Developing and assisting in the delivery of pitch presentations for new clients and campaigns
• Managing Account Executives and responsible for their development
• Key campaigns included: year-long social media campaign for Wrigley’s Extra, three city pop-up store campaign supporting the launch of PlayStation Vita, youth engagement campaign for E4/Channel 4 and Three mobile regional workshops, designed to educate young Mums on how smartphones can revolutionise their day to day lives. From August 2010 to December 2013 (3 years 5 months)
Bachelor’s Degree, Business Management and Communications, 1:1 @ University of Birmingham From 2007 to 2010