Jesse Eisenstein's Email Addresses & Phone Numbers

📖 Summary

Public Relations Intern & Volunteer Coordinator @ Welcome America Inc. Through various event planning, public relations and website efforts, I worked with an awesome team putting together the largest free concert in America. From January 2012 to July 2012 (7 months) Greater Philadelphia AreaSr. Marketing Analyst @ Penn Medicine, University of Pennsylvania Health System Sr. Marketing Analyst @ Medical Guardian > Managed a 5-year marketing forecast & business plan> Managed marketing budget and KPIs at a daily aggregate to achieve business goals> Made strategic recommendations to directors and executive team on results of data analysis that have resulted in both monthly sales increases and reduced lead costs> Created and automated dashboards that visualize and track primary KPIs & highlight critical performance changes, historic analysis tools, and custom metrics pooling in multiple data sources> Provided data-based insights to address strategic business needs, such as daily/weekly/monthly or ad hoc reports for each department> Clearly presented findings from complex analysis in an easy to understand way during weekly meetings with executive team> Utilized Pandas and NumPy in Python to perform ad hoc correlation analysis for customer attrition models From November 2018 to August 2019 (10 months) Marketing Analyst @ Medical Guardian > Create and improve dashboards that visualize and track primary KPIs & highlight critical performance changes, historic analysis tools, and custom feature/metric add-ins> Provide data-based insights to address strategic business needs, such as daily/weekly/monthly or one-off reports> Clearly present findings from complex analysis in an easy to understand way> Make strategic recommendations to directors and executive team on results of data analysis> Manage the implementation and daily application of Google Tag Manager, Google Analytics, Google Optimize, Google Data Studio, SEM Rush, SpyFu, HotJar, Microsoft Suite, etc.> Implement and analyze device-specific A/B tests which have produced increases of 40% Session to Lead on mobile devices and 20% on desktop browsers> Implement innovative business analytics tools, techniques, and processes, such as a custom Business Intelligence Tool pooling in over a dozen data sources> Provide lead/sales forecasting for all major digital partners > Create pricing models, lead/sales models, attribution models, and session-to-lead models> Onboard new lead generation programs/partners> Manage performance communications and campaign troubleshooting with partners > Data Integrity: work with IT to maintain the accuracy and consistency of data stored in the CRM> Manage the creation & design direction of PPC display banners> Analyze and report on competitor PPC landscape> Employ best-practice multi-touch attribution in Google Analytics for visualizing impacts of multiple touch-case attribution scenarios> Keep skills up to date with current analytics trends and practices to introduce innovative techniques and methodologies that will help the business better understand the competitive landscape (currently taking the Data Analyst/Scientist Track via Sebastian Thrun's Udacity.com program). Current skills & languages in beginner-intermediate phase: SQL, Python, R, Github, Machine Learning, Practical Statistics From July 2017 to November 2018 (1 year 5 months) Philadelphia, PAFounder @ Lobhob Developed and designed a website that helps people get started in hobbies (lobhob.com). Performed all research, front-end coding, and writing for launch.Managed all aspects of getting the project from ideation through production. From August 2016 to August 2017 (1 year 1 month) Freelance Digital Marketing (Graphics, Web, Analytics) @ Welcome America Inc. Performed graphic and web design duties, ranging from for-print signage and advertisements to web page layouts and email templates for the largest free festival in the country. Utilized Google Analytics to create custom reports with data from over 450,000 users. From October 2015 to July 2017 (1 year 10 months) Greater Philadelphia AreaOnline PR Specialist @ WebpageFX Utilized modern link building methods to increase site ranking, traffic, and revenue for clients.Created viral content for clients in various industries, achieving large traffic spikes, hitting the front page of reddit, and earning coverage from popular news & media websites.Contributed articles to renowned websites such as The Guardian, The Huffington Post, Venture Beat, and more. From June 2013 to September 2015 (2 years 4 months) Harrisburg, Pennsylvania AreaGuest Services & Operations @ Historic Philadelphia, Inc Operated the carousel like a boss.Communicated and promoted service and event information to hundreds of guests every week.Helped organize and setup several events to promote Franklin Square and increase awareness. From April 2011 to October 2011 (7 months) Franklin Square, Philadelphia, PAAssistant Search @ Mitchell Martin Inc. During the summer as a high school student: Queried the Mitchell Martin database to find suitable jobs for professional computer programmers.Connected candidates' resumes with the offices of renowned banks and corporations. From June 2007 to August 2007 (3 months) Greater New York City AreaMarketing & Public Relations Intern @ Lokalty Managed various social media and marketing projects to drive more awareness and increase user interaction with the Lokalty app, website, and social profiles. From July 2012 to September 2012 (3 months) Greater Philadelphia Area