Chief Marketing and Digital Officer, Marketing professional, Consultant & Speaker
Sydney, Australia
Jenny is the CMO of The Hospitals Contribution Fund of Australia (HCF), one of Australia’s largest combined health and life insurance organisations, in addition to offering a range of health care services through dental, eyecare, retirement and aged care facilities. For the last 2 decades Jenny has worked on the marketing strategies for clients and agencies across...
Jenny is the CMO of The Hospitals Contribution Fund of Australia (HCF), one of Australia’s largest combined health and life insurance organisations, in addition to offering a range of health care services through dental, eyecare, retirement and aged care facilities. For the last 2 decades Jenny has worked on the marketing strategies for clients and agencies across Asia, America and Europe. With a strong focus on digital, jenny has worked with marketers, agencies and media companies to implement major digital change either through the evolution or the creation of totally new business models. Jenny is an active participant in digital industry associations, speak frequently at conferences on various aspects of digital and the impact it has had on the marketing and advertising industries. She has developed and run training programs for both AdSchool and private clients as well as board level participation and planning around change management particularly in relation to digital. Specialties: Digital marketing, advertising, information architecture, usability, email marketing, technology & database usage in marketing, public speaking, trainingChief Marketing Officer @ As Chief Marketing Officer, I am accountable for all marketing functions within HCF, Australia's largest not for profit health fund. Oversee all marketing disciplines including Strategy, Branding, Advertising, Sponsorship, Media, Digital, Direct, Social and Insights across all segments From March 2015 to Present (9 months) Sydney Area, AustraliaFounder And Principal @ A strategy led customer management agency delivering innovative and profitable customer experiences that realize the promises of the connected world From January 2004 to Present (11 years 11 months) Sydney Area, AustraliaManaging Director Australia @ From January 2006 to December 2007 (2 years) Principle, consultant @ From July 2003 to January 2006 (2 years 7 months) Director of Interactive Services Asia Pacific @ From October 2002 to July 2003 (10 months) Regional Director Australia New Zealand @ From May 2001 to October 2002 (1 year 6 months) Global Director Engagement and Project management @ From January 2000 to May 2001 (1 year 5 months) Director of Project Management @ From April 1998 to January 2000 (1 year 10 months) Executive Producer @ From December 1996 to April 1998 (1 year 5 months) European Director of Project Management @ From June 1990 to February 1994 (3 years 9 months) Systems Analyst / Project Manager @ From August 1988 to April 1990 (1 year 9 months) Dip Multimedia Applications, Multimedia @ UMASS From 1995 to 1996 BEc MCompSci, Economics, Computer Science @ Flinders University of Australia From 1981 to 1985 Jenny Williams is skilled in: Customer Experience, Direct Mail, Advertising, Web Marketing, Public Speaking, Training, Digital Strategy, Digital Marketing, Integrated Marketing, Digital Media, Online Advertising, User Experience, Direct Marketing, Creative Strategy, Information Architecture
HCF
Chief Marketing Officer
March 2015 to Present
Sydney Area, Australia
Ideagarden
Founder And Principal
January 2004 to Present
Sydney Area, Australia
Tribal DDB
Managing Director Australia
January 2006 to December 2007
Ideagarden consulting
Principle, consultant
July 2003 to January 2006
McCann Worldgroup
Director of Interactive Services Asia Pacific
October 2002 to July 2003
MRM
Regional Director Australia New Zealand
May 2001 to October 2002
Zentropy Partners Worldwide
Global Director Engagement and Project management
January 2000 to May 2001
Hill Holliday Interactive
Director of Project Management
April 1998 to January 2000
Mediastream
Executive Producer
December 1996 to April 1998
E.L. Computers
European Director of Project Management
June 1990 to February 1994
Datastream International
Systems Analyst / Project Manager
August 1988 to April 1990
As Chief Marketing Officer, I am accountable for all marketing functions within HCF, Australia's largest not for profit health fund. Oversee all marketing disciplines including Strategy, Branding, Advertising, Sponsorship, Media, Digital, Direct, Social and Insights across all segments As Chief Marketing Officer, I am accountable for all marketing functions within HCF, Australia's largest not for profit health fund. Oversee all marketing disciplines including Strategy, Branding, Advertising, Sponsorship, Media, Digital, Direct, Social and Insights across all segments
What company does Jenny Williams work for?
Jenny Williams works for HCF
What is Jenny Williams's role at HCF?
Jenny Williams is Chief Marketing Officer
What industry does Jenny Williams work in?
Jenny Williams works in the Marketing and Advertising industry.
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