Motivated, highly-skilled Master's graduate with diverse professional background currently involved in performance-based and awareness driving digital media planning. Specialties: Digital media planning/buying, writing, editing, Microsoft Office Suite (Word, Excel, Powerpoint), Mac OS + applications, Facebook ATLAS, and DoubleClick.

Media Supervisor @ From September 2015 to Present (4 months) Supervisor, Digital & Magazine Activation @ · Oversee and participate in the planning/development, execution, management, and optimization of digital and print media buying/planning across LOBs including the Business Segment, Corporate, and Consumer Bank for JP Morgan Chase · Partake in high level strategy meetings with upper management regarding the stewardship of the JPMC business · Client-facing responsibilities include day-to-day communication, presenting recommendations, statuses and campaign reporting calls · Train/manage AMP & Planner in campaign planning and execution, vendor and client communication, billing reconciliation, and internal responsibilities From September 2014 to September 2015 (1 year 1 month) Senior Associate, Digital @ • Lead Digital Planner on United Airlines as MEC officially became AOR in Q2 (Transitioned from AT&T in May) • Onboarding responsibilities for United Airlines include establishing processes and relationships with partner agencies and setting campaign benchmarks • Client-facing responsibilities include presenting recommendations as well as statuses and reporting calls • Participate and steward development, implementation, and management of media buying/planning for branding campaigns and acquisition-focused initiatives • Train/manage Assistant Digital Associate in campaign planning and execution, vendor and client communication, billing reconciliation, and internal responsibilities. • Maintain and oversee multiple campaigns including execution, reporting, and optimizations through DCM • Promoted to Senior Associate, Digital from Associate, Digital in May 2013 on AT&T Business Solutions • Lead Digital Planner on one of the largest digital advertisers in the space, with a yearly digital spend of $100MM solely focused on driving product/service sales and new customer acquisition • Participate in development, implementation, and management of media buying/planning for AT&T B2B and It Can Wait/No Texting While Driving • Maintain and oversee 10+ in-market DR campaigns including execution, reporting, and optimizations through ATLAS From May 2013 to September 2014 (1 year 5 months) greater new york city areaManaging Editor @ · Preview and review events and conduct interviews with artists in the Electronic Dance Music genre · Train and manage a team of 15+ writers by assigning articles, proofreading, and publishing through Wordpress and Basecamp tools · Develop and maintain relationships with artists, record labels, and PR agencies From January 2013 to August 2014 (1 year 8 months) Associate, Digital @ · Participate in development, implementation, and management of display media buying and planning for AT&T Business Solutions · Provide and present client-facing media recommendations of multi-million dollar budget levels · Maintain and oversee 10+ in-market Direct Response campaigns including execution, reporting, optimizations, and monthly billing through ATLAS Media Console · Evaluate potential media opportunities by supplying written and oral POVs to clients From December 2011 to May 2013 (1 year 6 months) Greater New York City AreaFreelance Case Study Assistant @ · Collaborated with senior management regarding ongoing business challenges surrounding the impulse chocolate market · Conducted field studies to observe patrons’ shopping habits regarding chocolate purchases · Participated in company brainstorms and marketing planning sessions about creating effective advertising campaigns From February 2011 to April 2011 (3 months) Marketing Associate @ · Created targeted marketing campaigns, including e-mail blasts, press releases, internet pre-rolls, radio ads, and billboards · Participated in strategic marketing campaign planning sessions and implemented and updated media plans · Coordinated with creative and production departments to produce and deliver materials · Organized and reviewed website analytics · Tracked the effectiveness of print, outdoor, direct mail, and digital campaigns · Analyzed results of ongoing SEO efforts and monitored Keyword Ad campaign · Monitored the results of all online bidding events and logged all statistics, including finding correlative information to enhance ad campaigns · Researched and created business plans for new ventures From January 2010 to September 2010 (9 months) Greater New York City AreaMarket Research & Business Development @ · Researched new and developing markets and matched product offerings to suit clientele needs · Collaborated with senior traders to set up and broker deals From June 2009 to September 2009 (4 months) Greater New York City AreaMarketing Intern @ · Prospected and participated in department meetings and brainstorms and assisted with the development of sales materials · Stewarded advertising/client presentations/sales materials through Sales Graphics and Ad Sales departments · Provided support on TIME weekly, TIME's Targeted Editions (TIME Global Business, TIME Style & Design), and special editions (TIME 100, TIME Making of America) From January 2009 to May 2009 (5 months) Greater New York City AreaAssistant Editor @ · Worked with senior editors to proofread, copy-edit, and fact-check articles before printing for Special Weapons, Combat Handguns, Guns & Weapons for Law Enforcement magazines · Authored articles and contributed to sections in the following issues: Special Weapons: Dec. 2007, May 2008, Dec, 2008, Feb. 2009; Combat Handguns: May 2008 From April 2007 to January 2009 (1 year 10 months) Greater New York City Area

MSc, Marketing @ University College Dublin From 2010 to 2011 BBA, Marketing Management, English Literature @ CUNY Baruch College From 2006 to 2010 International Marketing @ Universite Jean Moulin Lyon III From 2009 to 2009 Jenny Gurvich, MSc is skilled in: Digital Media, Online Advertising, Media Planning, Digital Strategy