CRM Solutions, Marketing and Administration.
Expertise in developing and executing strategic, cost-effective marketing campaigns and events that build brand identity, produce revenue and profit growth, and achieve strategic business goals.
• 23 Years Administrative & Database Experience
• 21 Years Graphic Design & Desktop Publishing
• 19 Years Management Experience
• 17 Years Marketing, Advertising & Public Relations
• 8 Years Web Marketing, SEO, Analytics, Research & Customer Demographics
• 3 Years Salesforce.com Administration
Specialties and Experience:
• CRM Solutions
• Multi-channel Strategic Marketing
• Brand Image Development & Management
• Visual Design – Copy Writing – Print Production - Web
• Management & Administration
• Database Establishment & Management
• Event Marketing & Management
• Multimedia Marketing & Advertising – Print & Web
• Competitive Research & Analysis
• New Product Positioning & Launch
• Public & Media Relations
• SEO – Analytics – Social Media
Certified Salesforce.com Global Administrator @ From November 2015 to Present (2 months) Digital Marketing Manager @ Meet business goals through collaboration with North America, International and Inside Sales Teams along with Product Marketing, Event Management and the Leadership Team. Market LLamasoft solutions and grow customer acquisition and retention.
• Configure and deploy new marketing automation solutions (Pardot) and integrate them with CRM (Salesforce.com)
• Responsible for all areas of marketing automation including lead generation, lead nurturing and lead scoring
• Develop, manage and measure the success and ROI of various digital marketing campaigns
• Data analysis, reporting and business intelligence
• Advise on best practices and train CRM and marketing automation users
• Develop and manage marketing technology and outsourcing budgets
• Manage third-party vendor relations (e.g. ad agencies, consultants and printers)
• Research and analyze new technologies, trends and competitors in the supply chain industry
• Salesforce.com Administrator
• Pardot Administrator From April 2014 to Present (1 year 9 months) Salesforce.com Administrator @ • Manage security and access for 100+ users
• Customize/create standard and custom objects
• Create and manage reports and dashboards
• Data integrity and management
• License management - Sales Cloud and Service Cloud From June 2013 to Present (2 years 7 months) Marketing Manager @ Work hand-in-hand with Product Marketing, Event Management, Leadership Team, Sales and Inside Sales to grow the business by providing consistent, repeatable and effective communication of the company’s core value proposition, competitive positioning, and overall business benefits of LLamasoft’s solutions.
• Salesforce.com Administrator
• Website administration, reporting and analysis
• Execution of demand generation and marketing campaign management activities
• Development of sales collateral, presentations and written communications
• Creative design of online/email communications and print collateral
• Research/analyze trends, competitors, and new technologies in the supply chain industry
• Engage online community through social media
About LLamasoft, Inc.
LLamasoft supply chain design software helps organizations worldwide design and improve their supply chain operations. LLamasoft solutions enable companies across a wide range of industries to model, optimize and simulate their supply chain network, leading to major improvements in cost, service, sustainability and risk mitigation. Headquartered in Ann Arbor, Michigan, LLamasoft is a leader in supply chain excellence and innovation, advancing technology focused on continuous improvement of enterprise supply chains for the world’s largest organizations. From June 2013 to March 2014 (10 months) Brand Executive - Creative Services @ Managed all aspects of the company’s e-commerce Web site venture with Conair Corporation - StyleSource.com; including, sales, inventory, order processing, product fulfillment, and customer service escalations. Responsible for brand development, public relations, and coordination of marketing activities and events for Datapak, act as a liaison between clients/agencies. Managed/produced in–house sales and promotional materials. Social media development and management for Datapak and Style Source. CRM management and lead generation - SugarCRM. Vendor management - Direct and Third-party. From December 2010 to November 2012 (2 years) Sales and Marketing Associate @ Worked closely with sales and web teams to achieve business goals through marketing, brand development and strategy. Organized and executed promotional activities, events and trade shows. RFP/Proposal generation and lead management. Responsible for establishing budgets, estimating costs and monitoring project timelines. Provided market analysis information pertaining to competitors, trends and activities. From August 2010 to December 2010 (5 months) Director of Marketing @ Managed and led marketing, advertising, and public relations for growing technology and software development company. Developed, executed, and tracked comprehensive B2B and B2C marketing plans and numerous email campaigns to launch high-technology products for clients. Managed all facets from concept through creative design, layout, and production; served as art director and worked with graphic/web designer and printing vendors. From June 2008 to December 2009 (1 year 7 months) Dir. of Marketing & Advertising @ Initially hired on as Marketing Coordinator for Brokerage Division; promoted, built and managed in-house marketing department; directed local, regional, and national marketing and advertising initiatives; managed and coordinated efforts of marketing staff, brokers and managers to achieve goals and meet deadlines.
Managed, designed, and led multiple marketing, communications, advertising, and PR campaigns. Established brand identity, maximized visibility, and market presence in support of company's long-term strategy and vision. From April 1999 to March 2008 (9 years)
Jennifer Schnell is skilled in: Salesforce.com, Database Administration, Marketing Automation, Pardot, Lead Generation, CRM, Data Management, Process Improvement, Data Analysis, Marketing, Email Marketing, B2B Marketing, Marketing Communications, Demand Generation, Marketing Strategy