Results oriented executive leader with extensive multi-disciplinary experience in customer relationship marketing practices, account management, financial management, change management, cross channel marketing techniques and implementation of direct marketing strategies. An adept and capable marketing expert with experience and understanding of a wide range of industries. Highly sought after resource for managing complicated client engagements, enterprise wide transformation and emerging organizational and/or client initiatives. A skilled leader in change management with a demonstrated ability to build consensus in highly complex environments. Has an excellent reputation in developing key account relationships with senior level executives by creating credibility, building trust, and providing superior service. A proven leader, manager and mentor with the ability to confidently navigate through a variety of industries and business challenges to deliver successful results. Articulate presenter and negotiator, coupled with an entrepreneurial can do attitude.
Specialties: CRM and Integrated Marketing expertise, Strategic Leadership, Portfolio Leadership, Sales and Operations and Client and Account Management expertise.
Industry experience in Hi Tech, B2B, Pharmaceutical, Travel and Leisure, Non Profit and CPG
Senior Vice President, Partner @ Client portfolio lead responsible for leadership, development and growth for a diverse set of client engagements. Responsible for client and team strategic leadership, growth planning, helping executive level clients understand industry trends and leverage opportunities to drive incremental revenue growth through integrated marketing efforts. Areas of engagement include Strategy, Analytics, Technology and Data Management, Digital and Direct Program Delivery and overall Marketing and Services Consulting. Proven track record of increasing client engagement, exceeding program performance and delivery expectations. Recognized for "Best Client Impact 2014" From April 2014 to Present (1 year 7 months) Columbia, MDVice President, Client Partner @ Client portfolio lead responsible for leadership, development and growth for a diverse set of client engagements. Responsible for client and team strategic leadership, growth planning, helping executive level clients understand industry trends and leverage opportunities to drive incremental revenue growth through integrated marketing efforts. Areas of engagement include Strategy, Analytics, Technology and Data Management, Digital and Direct Program Delivery and overall Marketing and Services Consulting. Proven track record of increasing client engagement, exceeding program performance and delivery expectations. Recognized for "Best Client Impact 2014" From December 2013 to Present (1 year 11 months) Columbia, MarylandVice President, COO Non Profit Vertical @ Responsible for operational excellence, P&L, client escalation and leadership, hiring, process and delivery across nonprofit industry vertical. Responsible for defining and improving resource management and P&L improvement initiatives, as well as client management best practices. Leadership in thought leadership and marketing efforts. From August 2012 to December 2013 (1 year 5 months) Vice President, Business Transformation @ Led Board level initiative with primary responsibility in defining, leading and implementing enterprise wide business transformation. Project objectives to improve profitability, client satisfaction and employee satisfaction enterprise wide. Successfully met targets objective to reduce costs and improve utilization for client facing resources. Improved delivery and resource management by defining delivery resources, role objectives, tools, utilization targets and measurement tracking. Coordinated project across five work streams. Successfully redefined roles for over 130 resources into new roles and defined resource utilization targets to improve profitability. Led enterprise communication around project, change management planning and training. From August 2011 to August 2012 (1 year 1 month) Vice President, Account Management Group Leader @ Managed over 120 account management resources across 7 industry verticals. Established account management best practices. Provided leadership on client satisfaction and account management process. From July 2010 to September 2011 (1 year 3 months) Columbia, MdVice President, Client Team Leader, Life Sciences @ Responsible for building out the Vertical offering with Life Sciences Chief Strategy Officer. Key contributor in establishing Direct to Physician marketing offering and associated sales materials. Responsible for all staffing across vertical, growing team to over 50 resources to support hyper growth. Managed all client management, P&L, staffing and training activities for vertical. Ensured new clients were on boarded successfully and achieved margin and annual growth targets. From June 2009 to September 2011 (2 years 4 months) Vice President, Client Team Leader Non Profit @ • Leader of account services team in Columbia, Md.
Responsible for account management best practices, client satisfaction, P&L for Nonprofit accounts served in Columbia, Md. office. Exceeded 20% year over year growth targets, as well as supported new business efforts. Lead process improvement taskforce around new business on-boarding and client management. Managed team of over 30+ resources in account management. From January 2006 to June 2008 (2 years 6 months) Vice President, Production Services @ Responsible for establishing and building Production Service competency in house to support our agency business. Identified critical needs and outlined plan to support client revenue. Successfully built vendor network and outsource purchasing services for print and letter shop services. Lead team of approximately 12 resources across two office locations in Maryland and Seattle From 2004 to 2006 (2 years) Columbia, MdVice President, Account Services @ Transformed approach to client management through redefining Account Management best practices and processes enterprise wide. esponsible for leading over 120 account management resources across 8 industry verticals. Key responsibilities included: P&L, resource utilization, client management process and client satisfaction, compensation and title normalization and career growth framework and overall leadership. Successfully transformed to profit center in 12 months, exceeding profit targets. Developed Account Management framework and associated process and tools to support best practices in Account Management. From 2001 to 2004 (3 years) Senior Director Relationship Management @ Managed portfolio of commercial accounts and marketing programs for clients in CPG and Travel, media & entertainment verticals. Responsible for client direct marketing programs, growth, client satisfaction and delivery of services contracted. Managed cross functional team of resources. Successfully delivered 20% growth year over year for portfolio and clients managed. From 1998 to 2001 (3 years) Production Manager @ Managed direct mail production for clients through outsource vendor network for printing and lettershop needs From 1997 to 1998 (1 year) National Account Director @ Managed integrated direct marketing programs and client relationships for national accounts in telecommunications and commercial services industries From 1994 to October 1997 (3 years)
Bachelor of Science, Journalism @ Northeastern University From 1987 to 1992 Jennifer Quinlan is skilled in: Financial Management, Resource Management, Client Engagement, Database Marketing, Direct Marketing, Integrated Marketing, Multi-channel Marketing, Direct Mail, Email Marketing, Analytics, Customer Acquisition, Segmentation, Interactive Marketing, Digital Marketing, Relationship Marketing, Managerial Finance, Leadership, Business Development, CRM, Management, New Business Development, Cross-functional Team..., Account Management, P&L Management, Marketing, Enterprise Software, Program Management, Lead Generation, Entrepreneurship, Sales, Strategic Partnerships, Outsourcing, Strategy, Campaign Management
Websites:
http://www.merkleinc.com