Image of Jennifer Ogden-Reese

Jennifer Ogden-Reese

Head of Marketing

Senior Marketing Leader/CMO

Rye, New York

Section title

Jennifer Ogden-Reese's Email Addresses & Phone Numbers

Jennifer Ogden-Reese's Work Experience

Gwynnie Bee

Head of Marketing

December 2014 to Present

Greater New York City Area

Time Inc.

Senior Vice President, Consumer Marketing, Style & Entertainment Group

September 2010 to March 2014

Time Inc.

Vice President, Consumer Marketing, PEOPLE Group

July 2006 to August 2010

Jennifer Ogden-Reese's Education

Dartmouth College

BA History/Government

Jennifer Ogden-Reese's Professional Skills Radar Chart

Based on our findings, Jennifer Ogden-Reese is ...

Social
Calm under pressure
Straightforward

What's on Jennifer Ogden-Reese's mind?

Based on our findings, Jennifer Ogden-Reese is ...

50% Left Brained
50% Right Brained

Jennifer Ogden-Reese's Estimated Salary Range

About Jennifer Ogden-Reese's Current Company

Gwynnie Bee

Frequently Asked Questions about Jennifer Ogden-Reese

What company does Jennifer Ogden-Reese work for?

Jennifer Ogden-Reese works for Gwynnie Bee


What is Jennifer Ogden-Reese's role at Gwynnie Bee?

Jennifer Ogden-Reese is Head of Marketing


What is Jennifer Ogden-Reese's personal email address?

Jennifer Ogden-Reese's personal email address is je****[email protected]


What is Jennifer Ogden-Reese's business email address?

Jennifer Ogden-Reese's business email address is j****[email protected]


What is Jennifer Ogden-Reese's Phone Number?

Jennifer Ogden-Reese's phone (212) ***-*688


What industry does Jennifer Ogden-Reese work in?

Jennifer Ogden-Reese works in the Marketing and Advertising industry.


Who are Jennifer Ogden-Reese's colleagues?

Jennifer Ogden-Reese's colleagues are Henry Cajas, Jared Carrano, Jennifer Corpuz, Lauren Technology, Cihan CPA, Daniel Streby, Justin Jacques, Praveenram Balachandar, Grace Sunnell, and Kristin Eriksen


About Jennifer Ogden-Reese

📖 Summary

High performing operating executive with extensive marketing leadership and general management background. Deep expertise in digital marketing channels: customer acquisition, retention marketing, loyalty building and conversion optimization. Award-winning marketer with significant experience leading multi-platform consumer strategy for some of the most iconic and successful media brands in the world including PEOPLE, InStyle, Entertainment Weekly, and Essence. 12+ years experience with consumer P/L responsibility. Led brand consumer monetization strategy. Most recent role managing consumer revenue of $425 million+. Innovative and influential leader who developed first in industry subscription portfolio strategy for Time Inc., doubled digital subscription revenue in 2013, and delivered Effie Award-winning profitable omni-channel advertising campaign. Launched and developed digital marketing initiatives for numerous new digital and print products including PEOPLE StyleWatch, PEOPLE Country, Celebrity News Tracker (app), CelebWatch (app), CelebFood (app), PEOPLE Premium (digital). Products generated millions in incremental revenue. Areas of expertise: Team Leadership/P&L Management/Brand Strategy/ Digital Marketing/New Product Development/Customer Acquisition/Digital Audience Building/Retail Marketing/Customer Loyalty & CRM/Omni-Channel Marketing/Mobile/Organizational Design/Digital Content Strategy/New Customer Acquisition/Consumer Research/Brand Partnerships/Marketing partnershipsHead of Marketing @ From December 2014 to Present (1 year 1 month) Greater New York City AreaSenior Vice President, Consumer Marketing, Style & Entertainment Group @ P/L responsibility for consumer business across the following brands: PEOPLE, Entertainment Weekly, InStyle, PEOPLE En Espanol, PEOPLE StyleWatch, PEOPLE Country and Essence. Brands generate substantial annual consumer revenue through print and digital subscriptions, single copy sales as well as books and apps. Brands reach over 72 million consumers across print and digital platforms -Led digital audience development for all properties leveraging all marketing channels, tools, research and analytics with goal of growing digital footprint across desktop, mobile, tablet and social platforms. Audience grew 20% in 2013. -Championed and developed first in industry subscription portfolio strategy for Time Inc. Led cross-company execution of initiative involving 30 work streams across product, editorial, digital, IT, fulfillment,consumer marketing and operations groups. -Launched Effie award-winning integrated multi-channel national marketing campaign for PEOPLE leveraging TV, print, digital, social, retail and shopper marketing to deliver double digit retail sales lift, increased share and positive ROI. -Directed build and evolution of digital and hard good product offerings for new PEOPLE portfolio strategy including mobile apps, premium website, VIP gift boxes and experiences based on consumer research, data and modeling. -Developed unique multifaceted partnership between Time Inc. and JCPenney resulting in multimillion dollar advertising and subscription revenue growth. -Conceived and built email CRM program delivering content and rewards for subscribers driving increased retention and profits. -Doubled digital subscription revenue in 2013 through aggressive and innovative marketing via branded assets, digital advertising and email marketing. From September 2010 to March 2014 (3 years 7 months) Vice President, Consumer Marketing, PEOPLE Group @ Direct and manage all aspects of consumer business for the PEOPLE brand portfolio including PEOPLE Weekly, PEOPLE StyleWatch, PEOPLE En Espanol, PEOPLE Digital, PEOPLE Country and PEOPLE Specials, reaching over 44 million consumers. -Full consumer P/L responsibility for brands. Key member of cross-functional brand leadership team developing brand evolution and new product strategy. -Achieved record circulation and profit levels for PEOPLE- the most profitable magazine in the U.S. through driving retail sales, subscript levels and optimizing pricing. -Developed PEOPLE StyleWatch from a twice-annual special to a 10x frequency monthly magazine in 2007. StyleWatch is currently the #2 selling fashion titles behind InStyle with a growing consumer base. -Partnered with PEOPLE.com team to build audience development function and help drive traffic levels through SEO, SEM, email marketing, social media and print promotion. Site draws 15 million monthly unique visitors and 900 million monthly page views. From July 2006 to August 2010 (4 years 2 months) PEOPLE Consumer Marketing Director @ P/L responsibility for all aspects of consumer business for PEOPLE. -Directed marketing and strategy for subscription sales, customer retention, partnerships, retail sales, and consumer research. Developed new brand positioning. From September 2003 to June 2006 (2 years 10 months) Greater New York City AreaTeen PEOPLE Consumer Marketing Director @ Directed all aspects of consumer marketing business for leading teen magazine with 13.5 million monthly readers and a $22 million annual promotion budget. From 2003 to 2004 (1 year) Sports Illustrated For Kids Consumer Marketing Director @ Responsible for all aspects of $9 million annual net profit consumer marketing business for #1 kids magazine. -Directed all consumer acquisition and retention marketing efforts through direct mail, online, television, print and partnerships. -Worked with senior management developing an award-winning magazine re-positioning resulting in improved profits. -Built unique partnerships with youth sports camps resulting in on-going source of new customers. From November 1999 to December 2002 (3 years 2 months) Greater New York City AreaBA, History/Government @ Dartmouth College Jennifer Ogden-Reese is skilled in: Consumer Marketing, Entertainment, Digital Media, Digital Strategy, Digital Marketing, Integrated Marketing, Strategic Partnerships, Content Strategy, Publishing, Direct Marketing, New Media, Online Advertising, Email Marketing, Customer Acquisition, Social Media Marketing


Jennifer Ogden-Reese’s Personal Email Address, Business Email, and Phone Number

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Jennifer Ogden-Reese's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 7 month(s)

Jennifer Ogden-Reese's Willingness to Change Jobs

Unlikely

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