Jennifer Newheiser's Email Addresses & Phone Numbers

Email & CRM Manager @ Rover.com • Managed the email program at Rover.com. Created the email roadmap, strategy, testing plans and creative briefs. Utilized internal and ESP tools to execute, automate and report on all email programs. Performed analysis on all programs and tests.• Launched over 100 new automated emails within first year, inclusive of welcome emails...

Email & CRM Manager @ Rover.com • Managed the email program at Rover.com. Created the email roadmap, strategy, testing plans and creative briefs. Utilized internal and ESP tools to execute, automate and report on all email programs. Performed analysis on all programs and tests.• Launched over 100 new automated emails within first year, inclusive of welcome emails for owners and sitters, coupon reminders, re-booking emails, sitter activation and engagement, safety messages and more.• Became a SQL expert. Utilized SQL to pull email lists from our MySQL database, set up email automation, write queries within ESP, and perform analysis on campaigns. Taught SQL to others at Rover.• Lead process to find a new email vendor for Rover. Narrowed down options based on Rover's unique email & company needs. Gathered feedback from around the company and secured approval for one of Rover's largest contracts. Lead email program migration from Exact Target to Responsys.• Took over management and execution of many non-email tactics including TV advertising, testing new sources, Rover's referral program, blog email collection, and more. From November 2014 to January 2016 (1 year 3 months) Greater Seattle AreaSr Email Marketing Specialist @ Nordstrom • Lead technology, creative, and Responsys (Nordstrom’s email service provider) teams to successfully launch new email programs, including a welcome email series, reactivation email series, abandon browse email, post purchase email, rewards emails and more. Wrote all creative briefs and technical requirements for new email programs.• Managed all testing for transactional and triggered emails that lead to over 40% increase in revenue in many email programs by optimizing the timing and content of the emails.• Oversaw Nordstrom’s launch into Canada for email – including creating and implementing requirements to comply with new CASL legislation, and the development of new transactional emails to support the Canada store launch. • Developed and executed a plan to acquire new email addresses for Nordstrom by utilizing 3rd party co-registration, partnerships with Nordstrom affiliates, social media, and Nordstrom.com placements. From July 2013 to November 2014 (1 year 5 months) Greater Seattle AreaManager, Email and CRM Marketing - Redbox Instant by Verizon @ Verizon • Developed the campaign strategy and managed the execution for all of Redbox Instant’s email programs. Defined the targeting, timing, and messaging hierarchy, and worked with our creative agency and email service providers (Cheetah Mail and Exact Target) to develop and execute our email programs.• Launched email programs including an educational welcome series, recurring content promotion, transactional emails, subscription upgrade emails, churn reduction programs, and more. • Wrote initial requirements for the Redbox Instant by Verizon CRM system, inclusive of requirements for campaign management, segmentation, analytics, and business intelligence. Worked with product and IT teams to scope project for implementation using SAS and Terremark platforms. • Created an email program to increase usage of the kiosk credits. Saw a 54% increase in number of customers using their kiosk credits within the test group than the control group for the email. From April 2012 to July 2013 (1 year 4 months) Greater Seattle AreaCRM Marketing Strategy Specialist @ Verizon • Developed and managed strategic marketing plans to drive sales of products such as HBO, Showtime, and NFL Redzone to FiOS TV customers with the highest propensity to purchase. Oversaw the development of tactics inclusive of email, online banners, direct mail, commercials, bill media, and social media.• Managed the content selection and execution of Verizon’s weekly Spotlight email newsletter. Utilized test and control groups and saw 3% overall reduction in customer churn in the test group versus control.• Created and managed all sweepstakes and outbound communications for Verizon’s loyalty program, Verizon Perks, including development Verizon’s first dynamic email that populated loyalty offers by zip code.• Led the marketing for all pay per view events which saw a 25% increase in sales during my management of the program. This was accomplished by increasing the visibility of events through targeted tactics that used a more segmented and cost effective approach.• Prioritized broadcast messages and managed TV spot allocation for media inventory in all FiOS TV markets nationwide. Worked with Comcast and Viamedia systems to display advertising inventory. From May 2009 to April 2012 (3 years) Dallas/Fort Worth AreaDirector of CRM & Ecommerce @ Rover.com Seattle, Washington, United StatesDirector of Growth @ Rover.com From April 2019 to April 2020 (1 year 1 month) Seattle, WashingtonSr Manager, Growth & CRM Marketing @ Rover.com • Lead teams focusing on driving new customer growth for Rover. This has included paid social, broadcast media (TV, radio, outdoor), CRM, SEM, SEO, referral, display, app, and more. • Scaled paid social, TV and app networks from inefficient and low volume channels to efficient high volume channels for Rover that have been critical to Rover's overall success.• Manage the budget for the marketing team. This includes determining where the next best dollar can be spent, leading cross functional efforts to align on large budgeting decisions, and projecting performance to get additional growth for Rover. From January 2016 to April 2019 (3 years 4 months) Greater Seattle Area