Jennifer MBA's Email Addresses & Phone Numbers

📖 Summary

Since my days as an orchestral violinist and entrepreneur, I've provided value by combining creativity with business acumen. Now, as a well-rounded marketing professional, my efforts have added more than half a billion dollars in top line revenue to some of the world's biggest brands. I hold two masters degrees in marketing, one from the #1 ranked advertising school in the world (VCU Brandcenter) and the other from a top tier MBA program (Emory's Goizueta School of Business). Four years experience in digital and direct marketing at a Fortune 12 company (AT&T), combined with seven years experience consulting for some of the world's most recognizable brands (Coca-Cola, Delta, Mars, Nabisco, and more) has given me a breadth of marketing experience across a range of industries. Work featured in: • Fast Company • Wall Street Journal • Harvard Business Review • MIT Technology Review • Business Week • Forbes • Fortune • CNBC • USA Today • Mashable • PC Mag • CNET Skills and Experience: SEO/SEM, Marketing Campaign Management, Social Media, Market Research/Insights, Email Marketing, Loyalty Programs, Marketing Demand Generation, Direct, Innovation, Digital and Online Marketing, AdvertisingSr. Manager - Marketing (Direct, Digital, Innovation) @ Currently leading Direct communications for various appreciation initiatives including Plenti loyalty program, JD Power, and more. Honors & Awards • AT&T Service Excellence Award: Earned by top .01% of AT&T's 220k employees • Guest Lecturer, Digital Innovation & Marketing: VCU Brandcenter • Guest Lecturer, Digital Innovation & Marketing: Penn State Leadership • Founding Chairman, VP of Brand and Partnerships A.P.T. Innovations Employee Organization • TEDx Live On-site Coordinator • [email protected], AT&T From 2012 to Present (3 years) Master of Business Administration (MBA) @ Marketing & Business Strategy From 2013 to 2015 (2 years) Marketing Consultant @ I help firms create breakthrough marketing plans that grow their business Work for firms such as: • Mars • Nabisco • Colgate-Palmolive • Coca-Cola • Delta • Carlos Museum • Physicians for Peace • BeeTold Mobile App • Boso Drumsticks • 360i • Zlemma • Slingput.com (Co-founder & Advisor) From 2008 to 2015 (7 years) Marketing Strategy Consultant @ For my capstone project at the VCU Brandcenter, I helped an Oscar-winning animation studio find a new market and design a new product to grow their top line revenue. • Developed strategic plan for computer animation studio to enter new $8 billion market • Translated qualitative and quantitative research into product UI and feature set recommendations • Developed Go-To-Market strategy, budget, and plan to reach highly profitable speciality market From 2012 to 2013 (1 year) Richmond, Virginia AreaMaster of Science (MS), Advertising (Creative Brand Management) @ • #1 ranked advertising program in the world • Named “World’s Most Innovative Business School” Coursework in Persuasion, Creative Thinking, Innovation, and Brand Strategy From 2011 to 2013 (2 years) Richmond, Virginia AreaFounder, Principal @ Connected professional musicians with performance opportunities, handled production, marketing, and negotiations for hundreds of engagements. P&L responsibility, Negotiation, Vendor Management From 2005 to 2011 (6 years) Professional Violist & Violinist @ Starting at the age of 15, I was a professional classical musician. Some highlights from my teaching and performance career include: • Helped more than 60 inner-city students (ages 5-12) develop self-esteem through music. • Personally contributed to the mentorship and musical development of over 1,000 students. • Performed in hundreds of professional orchestras, string quartets, studio groups, pit orchestras, and international touring ensembles. Held leadership positions in over 90% of these engagements. Creative Management, Communication, and Persuasion From 2001 to 2011 (10 years) Master of Business Administration (MBA), Marketing & Business Strategy @ Emory University - Goizueta Business School From 2013 to 2015 Master of Science (MS), Advertising (Creative Brand Management), 3.5/4 @ Virginia Commonwealth University - School of Business From 2011 to 2013 Bachelor's degree, Music @ University of Virginia From 2004 to 2008 Advanced Academic Diploma, Viola Performance Certification @ University of North Carolina School of the Arts From 1999 to 2001 Music Performance; Music Business @ Berklee College of Music From 2001 to 2002 Jennifer MBA is skilled in: Advertising, Creative Strategy, Cross-functional Team Leadership, Business Strategy, Digital Marketing, Brand Management, Product Innovation, Presentation Design, Marketing Strategy, Strategy, Product Management, Marketing, Social Media Marketing, Integrated Marketing, Design Thinking