Forward-thinking Leader with over 15 years of achievement in setting and executing marketing and sales development strategies in the high-tech industry.
Product Marketing Manager @ Responsible for developing product positioning and messaging that differentiates the company and solutions from the competition, enabling sales with the tools and value proposition needed to win. Perform competitive intelligence analysis, support demand generation, web content, and event support. Manage sales enablement content portal and build sales playbooks aligned to product and corporate strategy. Create and deliver training content for new hire boot camps as well as on-going training. Enabling sales with the tools and value proposition needed to win. From March 2014 to Present (1 year 10 months) Field Marketing Manager - West Region @ Responsible for driving the development and deployment of corporate marketing and sales support initiatives to 600+ sales representatives, managers, and directors. Coordinated with a team of regional marketplace VPs to generate sales enablement materials on a variety of business development programs—including CRM software rollouts, pricing tool implementations, customer interaction process improvements, and a variety of other initiatives aimed at boosting sales figures. Collaborated with Sales Operations, Product Marketing, Digital Marketing, and Marketing Research teams to reinforce corporate initiatives. From January 2012 to February 2014 (2 years 2 months) Concord, CaliforniaBusiness Development Manager/Field Marketing @ Supporting the San Francisco Bay Area marketplace, providing day-to-day leadership, training, and strategic planning for local promotions, contests, and sales support initiatives. Conducted market analysis and business intelligence gathering throughout 12-month tenure—delving into sales performance data to identify customer trends, identify high potential growth areas, and align sales resources with operational needs. From October 2010 to January 2012 (1 year 4 months) General Sales Manager/Branch Sales Manager @ Provided leadership, communicated strategic direction, and played a lead role in the integration of the marketplace sales organization. Hired, trained, motivated, and coached the sales team to achieve individual and marketplace budgeted revenue and gross profit goals.
Planned, launched, and managed a long list of successful field blitzes, sales contests, and other business development initiatives during 12-month tenure prior to return to initial sales manager role. Resolved customer issues while keeping both the company's and the customer’s best interests in mind—generating solutions that rescued troubled accounts without disrupting P&L margins or jeopardizing regional growth.
Spent a year filling in as General Sales Manager to manage three sales managers and 20+ field representatives, with end-to-end responsibility for sales forecasting, performance management, training, and various other business development functions. Responsible for responding to and reviewing RFPs/RFIs, setting pricing strategies, and driving operations and expense analysis to support high-level strategic planning and improve critical processes. From October 2006 to September 2010 (4 years) Account Executive @ Responsible for the sales of copiers, printers, and related document management software and services. Grew the business quarter after quarter. Identified as a leader and sales mentor as a sales rep and assisted with local training initiatives of new hires. From March 2003 to September 2006 (3 years 7 months) Events Manager @ Work with technology consortium customers during the planning and execution of special marketing events and conferences in a highly globalized and technically demanding environment. Worked with client leadership and venue owners in Asia, Europe, and the U.S. to develop event schedules and negotiate fees and other critical logistical details. Additionally, supported content development efforts for event sessions targeting small groups, large audiences, and everything in between. From February 2000 to February 2003 (3 years 1 month) Marketing Coordinator @ Progressed from Receptionist to Administrative Assistant, to Marketing Coordinator. As Marketing Coordinator, responsibilities included writing newsletters and case studies, preparing and coordinating trade show booths, supporting the preparation of proposals, and other marketing support duties. From November 1993 to January 2000 (6 years 3 months)
Bachelors, Business Marketing @ University of Phoenix Jennifer Kling is skilled in: Salesforce.com, Program Management, Document Management, Managed Services, Solution Selling, Managed Print Services, Sales, CRM, Strategy, Account Management, Professional Services, Direct Sales, Sales Process, SaaS, Go-to-market Strategy