Vice President, Business Development & Communications at Evolved By Nature
New York, New York, United States
The Wakaya Group: Wakaya Perfection | The Wakaya Club & Spa
Chief Business Development Officer and Brand Ambassador
October 2011 to Present
New York, New York
Motorola Mobility
Senior Manager, Market Development / Lifestyle & Entertainment
April 2011 to October 2011
New York, New York
Zinio & VIVmag
Global Director, Business Development
July 2008 to April 2011
New York, New York
New Light Concepts
President and Co-Founder
March 2005 to July 2008
Los Angeles, California
The Sports Club Company
National Director of Strategic Business Development
1997 to 2005
Los Angeles and New York
The Wakaya Group is owned by Serial Entrepreneur and Billionaire, David H. Gilmour, who's past achievements include the founding of Barrick Gold, FIJI Water, The Wakaya Club & Spa, Zinio and more. • Spearheaded the creation of the Wakaya Perfection brand including product development, packaging, concept of use, defining brand essence, developing launch & distribution strategies, ideation... The Wakaya Group is owned by Serial Entrepreneur and Billionaire, David H. Gilmour, who's past achievements include the founding of Barrick Gold, FIJI Water, The Wakaya Club & Spa, Zinio and more. • Spearheaded the creation of the Wakaya Perfection brand including product development, packaging, concept of use, defining brand essence, developing launch & distribution strategies, ideation of revenue models, development of ecommerce site/social media pages, creative lead on photo shoots, accessing strategic targets, creation of corporate and sales presentations, media kits and company policies. • Develop and lead global sales distribution strategy, successfully securing retail distribution with leading luxury retailers including Harrods of London, Saks Fifth Avenue, Space.nk.apothecary, and Sur La Table • Secured broadcast distribution with HSN with ongoing one-hour monthly segments and acts as the Wakaya Perfection brand spokesperson/on-air personality, successfully driving $200k in revenue in 56 minutes. • Identified a new revenue center & created the Collaborative Brand Collection by aligning with strategic partners including The Chopra Center, POP! Gourmet Popcorn, Tumbador Chocolates, and Geoffrey Kent of A&K, developing premium lifestyle products to drive new revenue & extend the brand to new audiences. • Secured a rare, two-time selection for O Magazine’s “Oprah Favorite Things 2012” and broadcast coverage in OWN Network's “Behind Oprah’s Favorite Things 2012” and O Magazine's "Oprah's Favorite Things 2014". • Created an Ambassador Program cultivating a loyal stable of world-renown Chef, Mixologist & Lifestyle Ambassadors to utilize for media efforts & to develop exclusive recipe content for marketing efforts. • Garnered ongoing marketing support from strategic partners including Canyon Ranch, Montage Hotels & Resorts, Mandarin Oriental NY, The London NYC, Eleven Madison Park, The NoMad and the Gerber Group extending audience reach to over 5M+ in two years
What company does Jennifer Halliday work for?
Jennifer Halliday works for The Wakaya Group: Wakaya Perfection | The Wakaya Club & Spa
What is Jennifer Halliday's role at The Wakaya Group: Wakaya Perfection | The Wakaya Club & Spa?
Jennifer Halliday is Chief Business Development Officer and Brand Ambassador
What industry does Jennifer Halliday work in?
Jennifer Halliday works in the Chemicals industry.
Who are Jennifer Halliday's colleagues?
Jennifer Halliday's colleague is Greg Altman
📖 Summary
Jennifer Halliday is a luxury lifestyle brand expert with over 20+ years of experience creating successful business development strategies and campaigns in the luxury lifestyle world. She gained the ability to innovate, adapt and effectively articulate brand vision from inception to achievement through her experience in business development, product development, retail and marketing communications. She is a sophisticated global brand ambassador with an in-depth comprehension of consumer insights with specific focus on the HNW and UHNW individual. She possesses a keen sense for identifying consumer trends, cultivating a brands growth trajectory and achieving successful fruition. Brand architect, business development executive, chief revenue driver, sales authority, product development expert, marketing, communications and partnership strategist, luxury lifestyle spokeswoman, television personality, retail and content distribution guru, promotional and special events specialist depict the professional talents and passions of Jennifer Halliday. Halliday strikes an effective balance as a passionate entrepreneur and disciplined corporate soldier, possessing the fearless ability to achieve goals of success while rolling up her sleeves and working confidently and strategically within the infrastructure of the corporate world. She is known for her ability to effectively shape a brand through calculated campaigns, strategic alignments and deep knowledge of consumer insights, ultimately elevating brand equity and perception. Halliday’s vast sphere of influence and direct access to C-level executives in the luxury lifestyle world traverses all industries from Travel, Hospitality and Technology to Beauty, Fashion, Fitness, Wellness and more. With a tireless passion for cold calling, an artful knack for story telling and a laser beam focus to achieve a brands ultimate dream - she is an MVP of success for any brand wishing to spread its wings and soar.Chief Business Development Officer and Brand Ambassador @ The Wakaya Group is owned by Serial Entrepreneur and Billionaire, David H. Gilmour, who's past achievements include the founding of Barrick Gold, FIJI Water, The Wakaya Club & Spa, Zinio and more. • Spearheaded the creation of the Wakaya Perfection brand including product development, packaging, concept of use, defining brand essence, developing launch & distribution strategies, ideation of revenue models, development of ecommerce site/social media pages, creative lead on photo shoots, accessing strategic targets, creation of corporate and sales presentations, media kits and company policies. • Develop and lead global sales distribution strategy, successfully securing retail distribution with leading luxury retailers including Harrods of London, Saks Fifth Avenue, Space.nk.apothecary, and Sur La Table • Secured broadcast distribution with HSN with ongoing one-hour monthly segments and acts as the Wakaya Perfection brand spokesperson/on-air personality, successfully driving $200k in revenue in 56 minutes. • Identified a new revenue center & created the Collaborative Brand Collection by aligning with strategic partners including The Chopra Center, POP! Gourmet Popcorn, Tumbador Chocolates, and Geoffrey Kent of A&K, developing premium lifestyle products to drive new revenue & extend the brand to new audiences. • Secured a rare, two-time selection for O Magazine’s “Oprah Favorite Things 2012” and broadcast coverage in OWN Network's “Behind Oprah’s Favorite Things 2012” and O Magazine's "Oprah's Favorite Things 2014". • Created an Ambassador Program cultivating a loyal stable of world-renown Chef, Mixologist & Lifestyle Ambassadors to utilize for media efforts & to develop exclusive recipe content for marketing efforts. • Garnered ongoing marketing support from strategic partners including Canyon Ranch, Montage Hotels & Resorts, Mandarin Oriental NY, The London NYC, Eleven Madison Park, The NoMad and the Gerber Group extending audience reach to over 5M+ in two years From October 2011 to Present (3 years 6 months) New York, New YorkSenior Manager, Market Development / Lifestyle & Entertainment @ From April 2011 to October 2011 (7 months) New York, New YorkGlobal Director, Business Development @ From July 2008 to April 2011 (2 years 10 months) New York, New YorkPresident and Co-Founder @ From March 2005 to July 2008 (3 years 5 months) Los Angeles, CaliforniaNational Director of Strategic Business Development @ From 1997 to 2005 (8 years) Los Angeles and New York Jennifer Halliday is skilled in: Strategic Partnerships, Promotions, Sponsorship, Digital Media, Marketing Strategy, Online Marketing, New Business Development, Marketing Communications, Product Marketing, Brand Development, Marketing, Public Relations, Event Management, Social Media Marketing, Media Relations, Digital Marketing, E-commerce, Entrepreneurship, Business Development, Sales, Social Networking, Strategic Planning, Management, Strategy, Social Media, Business Strategy, Mobile Devices, Integrated Marketing, Online Advertising, Email Marketing, Brand Management, Digital Strategy
Extraversion (E), Intuition (N), Thinking (T), Judging (J)
3 year(s), 8 month(s)
Unlikely
Likely
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Jennifer Halliday's Social Media Links
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