Head of Product @ From April 2015 to Present (9 months) Senior Director, Product Management @ From December 2013 to March 2015 (1 year 4 months) Vice President, Product Management @ From August 2011 to October 2013 (2 years 3 months) San Francisco, CAVP, Consumer Products @ • Ran product for Sojern, a start-up company that provides...
Head of Product @ From April 2015 to Present (9 months) Senior Director, Product Management @ From December 2013 to March 2015 (1 year 4 months) Vice President, Product Management @ From August 2011 to October 2013 (2 years 3 months) San Francisco, CAVP, Consumer Products @ • Ran product for Sojern, a start-up company that provides targeted content and advertising on the online and print boarding passes for Alaska, American, Continental, Delta and US Airways airlines From September 2010 to September 2011 (1 year 1 month) Director, Product Management, Yahoo Homepage @ • Led the global relaunch of the Yahoo! homepage in the US, plus 40 international markets in an effort to maintain and enhance Yahoo’s competitive position as the best starting point on the web. Executed strategic product priorities to establish brand character, improve the user experience, and optimize total page revenue. • Managed product development and business metrics for the US homepage, serving over 250M monthly unique users and 275M average daily page views. • Directed the bi-weekly product release process, including prioritization of features, completion of product specs, coordination with cross-functional UED, engineering and QA teams, and development of risk mitigation plans. • Drove A/B testing process to measure impact of changes to homepage features & functionality. Analyzed test results and made iterative or launch recommendations based on CTR, user engagement, and revenue metrics. • Developed and launched key product enhancements, including inline video and content targeting to improve relevance for users. Increased video stream consumption by 250% and content CTR by 30%. • Managed a team of five product managers to execute on key product priorities. Supervised, mentored and provided career development guidance to team members. • Recipient of quarterly “You Rock” award and 2008 “Super Star” team award. From April 2007 to June 2010 (3 years 3 months) Senior Product Manager, Yahoo Shopping @ • Managed the establishment and growth of the Y! Shopping syndication program by expanding the distribution of shopping listings to third-party publishers. Developed syndication strategy, product roadmap, and competitive positioning. • Led product development initiatives to deliver key product enhancements, including more robust APIs, Y! Shopping widget, affiliate tracking on core Y! Shopping site, and improved reporting capabilities for partners. • Partnered with business development team to support syndication sales process. Consulted with partners during implementation phase to provide best practices, optimization tips, and technical support. From January 2006 to April 2007 (1 year 4 months) Senior Product Manager @ • Coordinated and executed site features to make the checkout process faster and easier for buyers, leading to increased trading velocity, buyer efficiency, PayPal penetration, and enhanced trust across the marketplace. • Served on core product development team for new eBay Express site. Defined and developed end-to-end shopping cart and checkout product functionality. • Managed the entire product development lifecycle with cross-functional support from engineering, project management, user experience design, and QA. • Partnered with eBay and PayPal business units to drive product strategy and develop the product roadmap to achieve checkout business objectives and financial targets. • Analyzed the external marketplace and the eBay community to understand customer needs and prioritize product features. Communicated and evangelized product benefits to the user community. From 2004 to 2006 (2 years) Product Manager, SNL Interactive @ • Led the development and relaunch of SNL Interactive (www.snl.com/interactivex), a web-based product delivering industry-specific news, documents, events, and market and financial information to leading investment banks, asset managers, rating and government agencies, consulting firms, and media. • Managed a team of seven product and web developers to implement ongoing product enhancements and new product releases. Gathered client feedback, prioritized enhancements on roadmap, wrote product requirements documents, led quality assurance testing, and coordinated new releases. • Executed marketing campaigns and trained sales and account managers to promote increased product usage. Unique visitors and page views per month increased more than 150% year-over-year. • Supervised customer care staff to ensure quality client service, customer satisfaction, and user awareness of product capabilities and features. From August 2002 to July 2004 (2 years) Senior Consultant @ • Redesigned operational processes to improve performance and efficiency of a major government agency. • Developed pilot plan to test redesigned processes in multiple client sites nationwide. Plan included execution timeline, development of training materials, and identification of potential implementation challenges. • Organized and conducted pilot orientation workshop and pilot site readiness visits to introduce redesigned process and address operational concerns prior to nationwide implementation. • Performed market research to identify target government agencies with business process reengineering needs matching team’s core service offerings. Presented recommendations for new business development efforts. From November 2001 to August 2002 (10 months) Marketing Intern @ • Served as lead Product Manager on the launch of a new Dimension desktop PC in the Americas. • Developed comprehensive launch plan including timeline for implementation, competitive positioning strategy, sales training materials, and merchandising recommendations for home and small business segments. • Analyzed desktop design trends and delivered recommendations for future new product development efforts. From June 2000 to August 2000 (3 months) MBA @ University of Virginia - Darden Graduate School of Business Administration From 1999 to 2001 Erskine College Jennifer Faenza is skilled in: Team Leadership, Product Management, Strategy, User Experience, Cross-functional Team Leadership, Testing, E-commerce, Start-ups, Business Development, Product Development, Marketing, Market Research, Management
Head of Product
April 2015 to Present
One Kings Lane
Senior Director, Product Management
December 2013 to March 2015
Vice President, Product Management
August 2011 to October 2013
San Francisco, CA
VP, Consumer Products
September 2010 to September 2011
Director, Product Management, Yahoo Homepage
April 2007 to June 2010
Senior Product Manager, Yahoo Shopping
January 2006 to April 2007
Senior Product Manager
2004 to 2006
Product Manager, SNL Interactive
August 2002 to July 2004
Booz Allen Hamilton
November 2001 to August 2002
June 2000 to August 2000
What company does Jennifer Faenza work for?
Jennifer Faenza works for ipsy
What is Jennifer Faenza's role at ipsy?
Jennifer Faenza is Head of Product
What industry does Jennifer Faenza work in?
Jennifer Faenza works in the Internet industry.
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