Specialties: Database management and information systems, ecommerce, web merchandising, analytics and data science across Omniture, Coremetrics, and Google Analytics, SAS, VBA programming and advanced Excel functions, SEO/SEM, .NET Proficient using the entire Microsoft Suite and Adobe Creative Cloud (Photoshop, Illustrator, InDesign), as well as social media platforms (Facebook, Twitter, Instagram, Pinterest, LinkedIn, Tumblr, Vine)

Customer Insights Analyst @ From July 2014 to Present (1 year 4 months) New York, NYOnline Presidential Associate @ Rotational Program focused on online and digital marketing. ELC Online Analytics • Analyzed site traffic patterns and evaluated KPIs across the global sites • Used SAS and Coremetrics to evaluate site enhancement and pilot marketing programs • Automated robust business dashboards using VBA for global reporting MAC Online • Segmented PC, tablet and mobile reporting to track and optimize content for each device • Partnered with in-store/mobile teams to build tools to enhance the omnichannel experience • Drove development of key strategy and innovation presentations for senior management Clinique Global Digital Marketing • Coordinated, form strategy to launch, global digital marketing campaigns that employ display, social media, search and retargeting tactics From September 2012 to July 2014 (1 year 11 months) Greater New York City AreaWebsite Redesign Project Manager @ Lead a team of developers and graphic designers through the company's website redesign, on schedule in an agile/scrum environment. Drove UX and content creation for new strategic vision for the company's online property. From August 2012 to May 2013 (10 months) Washington, DCSEO/Analytics Intern @ From June 2011 to August 2011 (3 months) Greater Philadelphia AreaWeb Analytics Intern @ From January 2011 to May 2011 (5 months) Analyst @ From June 2010 to August 2010 (3 months) Database Manager @ From June 2007 to August 2009 (2 years 3 months)

BSBA, Operations & Information Technology and Management @ Georgetown University - The McDonough School of Business From 2008 to 2011 Jennifer Colgan is skilled in: Google Analytics, Photoshop, Visual Basic, SEO, Analytics, Social Media, Web Analytics, Microsoft Excel, SEM, Excel, InDesign, Illustrator, SAS, Coremetrics Analytics, Marketing Strategy, Market Research, Online Marketing, .NET, PowerPoint, Website Merchandising, Loyalty Analytics, Digital Marketing, Display Advertising, Paid Search Strategy, VBA, Project Management, E-commerce