Marketer and technologist dedicated to better communication through technology. Interested in improving decisions by using data in new ways. Skilled in active listening, needs analysis, systems thinking, building teams, and asking unusual questions. Specialties: Data analysis, marketing strategy, digital marketing, project management, organizational design.

Director, Advertiser Analytics @ From January 2014 to Present (1 year 10 months) Chicago, ILManager, Data Analytics @ Managed edō's Advertiser Analytics, using our data to improve relationships with advertisers via insights, optimization, and reporting. Built a team by hiring, training, and coaching three analysts to use big data technologies including Hadoop/Hive and Pentaho. Influenced business intelligence and software development teams to improve data quality, aggregation/metrics, and automated reporting. edō helps connect advertising with in-store results. Through our bank partners we deliver card-linked offers that are targeted and automatically available on credit cards, debit cards and mobile phones. From September 2012 to December 2013 (1 year 4 months) Chicago, ILMBA Intern, Marketing Strategy, Planning and Analysis @ Investigated incrementality and overlap between digital marketing channels. From June 2011 to August 2011 (3 months) Chicago, ILDirector, Marketing and Internet Strategy @ Managed sales process by tracking prospects, writing/editing proposals, and discussing contract issues. Wrote email newsletters and company blog, and planned new marketing initiatives. Continued to manage projects and client relationships, including overseeing work of junior developer. Authorized as a Convio Consultant and Technical Specialist. From June 2009 to July 2010 (1 year 2 months) Internet Strategist @ Created websites, blogs, and email campaigns for companies, non-profits, and associations to help them reach their grassroots audiences. Advised clients on strategies for online issue advocacy, including blogger relations and social networking. Managed client accounts and subcontractor relationships. From February 2008 to June 2009 (1 year 5 months) Project Manager @ Volunteer project manager for team redesigning Carpenter's Shelter website. Explained development process, ran meetings, managed schedule, and communicated with client and volunteer team. From August 2008 to April 2009 (9 months) Internet Consultant @ Company became Amplify Public Affairs. From November 2007 to February 2008 (4 months) Information Architect @ Created site maps, wireframes, use cases, content inventories, and other analyses. Founded and ran user experience interest group, addressing topics such as form design, innovative input devices, and user-friendly search engine marketing. From March 2007 to September 2007 (7 months) Web Developer @ Wrote front and back end code for standards-compliant websites using XHTML, CSS, JavaScript, SQL, PHP, Java, etc. Integrated with existing client systems and external service providers. From June 2005 to March 2007 (1 year 10 months)

MBA, Analytic Management, Marketing Management @ University of Chicago Booth School of Business From 2010 to 2012 MBA exchange program @ ESSEC From 2012 to 2012 Certificate, Information Systems Project Management @ Northwestern University From 2006 to 2007 SB, Computer Science with minor in Economics; SB, Mathematics @ Massachusetts Institute of Technology From 1997 to 2002 National Cathedral School From 1988 to 1997 Jennifer Berk is skilled in: Marketing Strategy, Digital Marketing, Project Management, SQL, R, Data Analysis, Data Mining, Machine Learning, Usability, User Experience, Information Architecture, Web Development, Blogging, SEM, Non-profits, CRM, New Media, Email Marketing, Social Networking, Nonprofits, Web Marketing, Integrated Marketing, Web Design, WordPress, Hadoop, Data Science, Analytics, Web Analytics, Marketing