Jenia Zolotareva's Email Addresses & Phone Numbers

📖 Summary

Product Marketing Manager, Google Retail @ From May 2013 to Present (2 years 8 months) Associate Product Marketing Manager, YouTube & Google+ @ As an APMM on YT and G+ I was in charge of launching Google+ brand on Russian market from day one. Being a huge priority for the company, Google+ demanded the imaginative and innovative thinking on how to market a new social product in a highly competitive environment. Leveraging YouTube audience and plugging in the groundbreaking tech features of Google+, I was mainly focused on establishing long-term user engagement among the millennials and brining the most socially active communities to the platform. From November 2011 to May 2013 (1 year 7 months) Moscow, Russian FederationAssociate Product Marketing Manager, Android and Google Mobile Services @ I was lucky enough to be a sole Marketing manager for Android and Google Mobile Services during the year when Android became #1 OS for smartphones in the country. Also launched Voice Search, Google Googles, Google Maps Navigation and Transit to the market, led all of the brand advertising campaigns, Android co-marketing programs and partner creative approval process for Android & GMS. Major milestones: - Worked with the telecom operator MTS on large scale TV co-marketing campaign dedicated to Google Voice search on Android (TV+digital) https://goo.gl/Hf9L8F - Led the pilot of the first 2 flagship Android shop-in-shops in Moscow and St. Petersburg in partnership with the largest RU mobile retailer “Svyaznoy” http://goo.gl/ZMn1BO - Held "Google Mobile Day" - the first Android thought-leadership event in Russia for 200 C-level executives, top journalists & tech bloggers. https://goo.gl/CsIyEf - Launched large-scale advertising campaign for Navigation in Moscow & St.Petersburg (TV & cinema ads, radio, online, PR event) https://goo.gl/tfIVjw - Launched Google Transit in 11 Russian cities supported by targeted online ad campaigns. - Conducted and published in-depth research "Mobile Internet in Russia" in partnership with Json & Partners. http://goo.gl/FQCu6c - Managed the creative approval process for all co-marketing partner creatives that featured Google Mobile Services or Android Brand in Russia (including 10 TV campaigns). Marketing POC for Samsung, Beeline, MTS, Sony Ericsson offices in Moscow. From January 2011 to October 2011 (10 months) Moscow, Russian FederationLoyalty Program Manager, Group Head, Marketing Department @ Leading loyalty program "IKEA FAMILY" on a country level for 12 stores and the total of 5M opted users. - Business strategy development and execution: setting yearly budgeting and business goals for 12 stores, defining competitive user benefits strategy, including IKEA FAMILY special range shop-in-shop assortment, discounts on products, communications, events, pre-sale exclusives etc. - Production and distribution of all direct communications: weekly sms, monthly e-newsletters, quarterly direct mailers, based on behavior-based customer segmentation. - Full cycle database management: from purchasing physical cards and setting up recruitment mechanics to managing data hosting and data analysis agencies, securing data validity and cleaning; securing Personal Data legislation compliance. - Launched IKEA FAMILY credit card in partnership with IKANO bank. - Led card rebranding project, creating a comprehensive brandbook that included full change of in-store communications and promo-materials guidelines. From May 2010 to January 2011 (9 months) Moscow, Russian FederationMarketing Specialist, Digital Marketing Department @ Worked as a counterpart of many B2C marketing projects including online design contests, major PR events, co-marketing campaigns with TV-partners, online ad campaigns. From October 2009 to May 2010 (8 months) Moscow, Russian FederationWeb-coordinator, Digital Marketing Department @ Managing all of the content updates and promotions on www.IKEA.ru, including localization of the global assets. From July 2008 to October 2009 (1 year 4 months) Moscow, Russian FederationPart-time assistant @ From December 2007 to July 2008 (8 months) Moscow, Russian FederationВА, Public Administration @ Linguistics University of Nizhny Novgorod (LUNN) From 2003 to 2008 Jenia Zolotareva is skilled in: YouTube, Marketing Strategy, Social Media Marketing, Digital Marketing, Online Advertising, Market Research, Digital Strategy, Marketing Communications, Social Media, Web Analytics, Product Marketing, Google Adwords, Mobile Marketing