I'm a London-based freelance digital designer with extensive experience working to style and brand guidelines through my work on international brands such as Skype, ASOS, Tesco, HSBC, CBRE, Best Buy, figleaves.com and Crabtree & Evelyn. I am highly adaptable to new teams and environments and am confident in my ability to pick up new technologies. With degrees in Design as well as Media & Communications, I understand the importance of considering the end user. My versatility and adaptability have allowed me to work on projects ranging from digital and print design to illustration, fashion design, packaging and copywriting. www.jenszetodesign.com Specialties: Digital design and illustration, copywriting. Technical skills: Photoshop, Illustrator, Indesign, Fireworks, Dreamweaver and basic HTML, Acrobat Professional, Microsoft Office. I am also bilingual (Cantonese and English).

Digital Designer @ Responsive design for Ascot Races website (multi-platform project - desktop, tablet and mobile). From February 2014 to February 2014 (1 month) London, United KingdomDigital Designer @ Digital asset creation for social media campaigns (including Elizabeth Arden, Justin Bieber and Nicki Minaj fragrances). From January 2014 to January 2014 (1 month) London, United KingdomSenior Digital Designer @ Digital asset creation across a range of brands for Tesco.com, servicing a range of products/clients including Coca-Cola, Nivea, Huggies, P&G, Heinz, Foster's, etc. From December 2013 to December 2013 (1 month) London, United KingdomSenior Digital Designer @ CBRE is the world's largest commercial real estate services firm. Collaborating with project managers, developers, designers and the marketing team, this was a website refresh/re-skin project. My responsibilities include UX and visual design, web and email design, digital brand guardianship and ongoing styleguide development. The new website will be more usable and closely aligned with the company’s style and brand guidelines. From July 2013 to November 2013 (5 months) Digital Designer @ Production of concept designs/scamps for e-commerce and social media web pages for presentation pitch. From June 2013 to June 2013 (1 month) Digital Designer @ One of the UK's largest publishers of national newspapers and consumer websites. Their brands include The Daily Mail, Metro, Weekend, You, etc. From April 2013 to May 2013 (2 months) London, United KingdomDigital Designer @ Web content creation for international fashion labels. From March 2013 to March 2013 (1 month) London, United KingdomDigital Designer @ Visual design: web-based projects (digital publishing - legal information), basic wireframe updates and UX input. Collaborate with team members in UK and US to achieve improvements to user experience and to meet requirements as defined by French business unit. From October 2012 to February 2013 (5 months) Digital Designer @ Digital asset creation across a range of brands for Tesco.com, updating/artworking microsites, adhere to brand and style guidelines. Liaise with project managers to ensure delivery of all requirements on brief and on time. From October 2011 to October 2012 (1 year 1 month) London, United KingdomDigital Designer @ Graphic design for London 2012 Olympic Parklands project pitch based on brief and brand guidelines. From September 2011 to September 2011 (1 month) London, United KingdomDigital Designer @ Maintenance of digital assets, ensuring that new assets created were in line with the style of existing project components. Liaise with permanent design staff to ensure visual consistency. From September 2011 to September 2011 (1 month) London, United KingdomDigital Designer @ Refreshing designs for customer-facing ASOS.com web pages as well as creating concept designs for new intranet microsites. Liaising with project managers, company stakeholders and creative managers to meet business goals whilst ensuring established style and branding guidelines are met. From April 2011 to August 2011 (5 months) Digital Designer @ Design web pages and assets for a project proposal (in concept development phase), assist with user experience planning. From December 2010 to February 2011 (3 months) Digital Designer @ Concept development and digital production: new microsite, banners, web pages and assets to brief and brand guidelines. Setting style guidelines for banners and assets for new e-commerce website. From June 2010 to November 2010 (6 months) Digital Designer @ Sole digital designer for the company’s U.K. website, delivering designs for web pages, banners and promotional competitions for skin and body care products. Suggestions for U.K. art direction based on existing U.S. creative. From December 2009 to December 2009 (1 month) Digital Designer @ Graphic design for banners, web pages and assets to promote digital entertainment goods (music, films and games). Artworking web page designs to ensure consistency across website: colours, layout, typography. Styleguide production: layout, digital illustration, writing, editing, links. From July 2009 to December 2009 (6 months) Digital and Print Designer @ Digital and print content creation for the largest online retailer of intimate apparel in the U.K. (concept design and production). Adopting appropriate tone of voice, exercising consistency, and adhering to company branding guidelines (visual and written). Suggestions to improve user experience and assistance with planning of navigational structure. From February 2009 to June 2009 (5 months) Desktop Publisher/Newsletter Editor @ Suggestions for changes to e-newsletter format: implementation of new layout for improved clarity and styling, consistency of club identity. Publication design, editing of copy and photographs. Promoted positive club spirit by highlighting and celebrating club achievements (e.g national recognition as Club of the Year for promoting cultural diversity, environmental initiatives, etc). From October 2007 to March 2008 (6 months) Graphic Designer/Fashion Illustrator @ Art direction: catalogues for fashion ranges, concept design and graphic illustration for storyboards, garment prints and packaging. Copywriting for brand and product promotion: convey vision and value of the brand, articulate season’s direction and inspiration. Key team designer, able to diversify and apply creativity to a broad range of projects (sleepwear, underwear, swimwear and outerwear) for a variety of clients/buyers and target audiences (men, women and children). Website updates via bespoke Content Management System. Training and development: assisting other members of the design team to help achieve desired creative outcomes and improve overall efficiency. From October 2005 to February 2008 (2 years 5 months) Graphic Designer/Copywriter @ Project proposal write-ups to convey vision of creative outcomes to clients: justify visual styling choices and suitability to clients’ brands/products/identity. Marketing/promotional copy for products and client companies. Graphic design (web and print projects), digital photography, artworking, basic web coding. From 2003 to 2005 (2 years)

Executive Certificate in Creative Advertising, Foundation, Creative Process, Copywriting @ Ad School, Australian Federation of Advertising From 2007 to 2007 Master of Design, Design @ College of Fine Arts, University of NSW From 2002 to 2003 Bachelor of Media and Communications, English, Digital Media @ UNSW Australia From 1999 to 2001 Certificate - Shakespeare Summer School @ University of Cambridge From 2000 to 2000 Jen Szeto is skilled in: Photoshop, Illustrator, InDesign, Copywriting, Adobe Acrobat, Illustration, Graphic Design, Art Direction, Graphics, Concept Design, Creative Direction, Web Design, QuarkXPress, Layout, Interaction Design