Divisional Vice President - Brand Direction, Saks OFF 5TH at Hudson's Bay Company
New York, New York
Saks Fifth Avenue
Director of Digital Initiatives
May 2015 to Present
2013 to April 2015
Sears Holdings Corporation
Senior Leadership Program - MBA Summer Associate, Digital Strategy
June 2012 to August 2012
Complex Media Network
Senior Marketing & Creative Services Manager
2010 to 2011
Senior Merchandising Manager
2007 to 2010
Integrated Marketing Coordinator
2006 to 2007
Us Weekly Magazine (Wenner Media)
Advertising Sales Assistant
2005 to 2006
What company does Jen Lee work for?
Jen Lee works for Saks Fifth Avenue
What is Jen Lee's role at Saks Fifth Avenue?
Jen Lee is Director of Digital Initiatives
What industry does Jen Lee work in?
Jen Lee works in the Retail industry.
Strategic thinker with 10 years of integrated marketing and business development experience working as a magazine publishing executive and co-founder of a lifestyle based start-up. My refined abilities to Ideate, leverage emerging trends, execute traditional, digital, and social media campaigns and develop partnerships for both Fortune 500 and new technology companies alike – sharply focus on increasing brand awareness and driving revenue growth. SKILLS • Sponsorship Management: Big Idea concepting, RFP development, client pitching and partnership management • Branding: Experiential events, loyalty programs, grass roots campaigns, Ambassador programs, direct marketing • Branded Entertainment: Managing entertainment properties from live music events to movie/show integrations • Digital Marketing: Leading & coordinating social Media (Facebook, InstaGram, YouTube, Twitter, Pinterest), Email Marketing, SEO & SEM, Display, Affiliate Marketing, Blogger Outreach efforts • Client Relations: Managing relationships with brand and agency contacts from pre-sale thru post program recap • Creative Content Development: Creative asset production, photo/video shoot direction, editorial, sales copy, marketing materials, and script development, managing creative budgets • Talent Procurement: Identifying and securing talent (celebrity & tastemakers) for best fit brand alignments • Business Planning: Qualitative & quantitative research to develop program strategy and implementation • E-Commerce Platforms: launching and managing store fronts via internal servers or external platforms • Financial/Analytical Forecasting: Pro forma analysis & modeling, expense management and data analyticsDirector of Digital Initiatives @ From May 2015 to Present (8 months) Co-Founder, CMO @ Lifestyle based parent company for Codewedding and WorkShopStyle.com, which carries the mission of creating Tech products that simplify the lives of female millennials. From 2013 to April 2015 (2 years) Senior Leadership Program - MBA Summer Associate, Digital Strategy @ From June 2012 to August 2012 (3 months) Senior Marketing & Creative Services Manager @ From 2010 to 2011 (1 year) Senior Merchandising Manager @ From 2007 to 2010 (3 years) Integrated Marketing Coordinator @ From 2006 to 2007 (1 year) Advertising Sales Assistant @ From 2005 to 2006 (1 year) MBA, Marketing & Entrepreneurship @ NYU Stern School of Business From 2011 to 2013 BBA, Marketing/Business Communications @ Emory UniversityIsidore Newman Jen Lee is skilled in: Digital Strategy, Digital Media, E-commerce, Digital Marketing, Integrated Marketing, Advertising, Social Media Marketing, Social Media, Retail, Merchandising, Marketing, Brand Management, Brand Development, Online Advertising, Start-ups, Management, Marketing Strategy, Business Development
Extraversion (E), Sensing (S), Feeling (F), Judging (J)
1 year(s), 3 month(s)
There's 74% chance that Jen Lee is seeking for new opportunities
Issued by CGSM · 2011
Issued by Macy's · 2012
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