BA (Hons) Marketing, Marketing @
Southampton Solent University
Head of Brand - Mothercare & ELC @ From May 2014 to Present (1 year 8 months) watford, hertfordshire, englandHead of Retail Marketing @ From May 2013 to April 2014 (1 year) Head of Brand @ Reporting to the Marketing Director and heading up the Brand team. Responsibilities included planning and leading all brand marketing activity including
Head of Brand - Mothercare & ELC @ From May 2014 to Present (1 year 8 months) watford, hertfordshire, englandHead of Retail Marketing @ From May 2013 to April 2014 (1 year) Head of Brand @ Reporting to the Marketing Director and heading up the Brand team. Responsibilities included planning and leading all brand marketing activity including TV, sponsorship, catalogue, POS, local store marketing, digital, public relations, internal communications, community and the annual retail conference
Ensuring all activity was communicated to business leaders and met corporate objectives. From August 2010 to April 2013 (2 years 9 months) Marketing Controller @ Responsible for planning and overseeing all above and below the line marketing activity including TV, radio and press advertising, sponsorship, online, direct mail, email, SMS, local store marketing and sales promotions for both the UK and Ireland.
Creating, overseeing and implementing strategic marketing plans to achieve Domino’s corporate objectives.
Assessing potential brand partners, deciding on suitable business partnerships to develop into win-win commercial propositions.
Liaising with international counterparts to monitor Domino’s marketing activity in other markets. From April 2008 to July 2010 (2 years 4 months) Head of Marketing @ Reported to European Commercial Director.
Responsible for all marketing, including TV, radio and press advertising.
Managed a budget of £12m and a team of four. From September 2007 to March 2008 (7 months) Communications Manager @ Responsible for in-store magazine, in-store TV, brand guidelines and Point of Sale.
Working with company directors to plan strategic direction, including development of annual promotions plans. From July 2006 to August 2007 (1 year 2 months) Marketing Communications Manager @ Responsible for overseeing the briefing, design and production of all Argos customer communications, specifically, in-store POS, flyers, direct mail, catalogue covers and opening spreads. Acting as brand guardian for business wide creative.
Managing suppliers to deliver communication materials to time and budget, with on-going agency evaluation and relationship management. From 1999 to 2006 (7 years)
CIM Post Graduate Diploma, CIM postgrad diploma @ De Montfort University From 2000 to 2001 BA (Hons) Marketing, Marketing @ Southampton Solent University From 1996 to 1999 Jemma Banks is skilled in: Strategic Planning, Team Leadership, Marketing Budget Management, Agency Relationship Management, Advertising, Television, Radio, Press, Sponsorship, Corporate Branding, POS, Sales Promotion, CRM, Outdoor Advertising, Digital Marketing
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