A creative, strategic, and experienced marketing leader with a passion for collaboration, innovation, and building dynamic brands in today's fragmented media landscape. I'm also a recovering attorney, bacon-lover & Cleveland sports victim who serves as Chief Marketing Officer for Yext in New York City.
My first book, AUDIENCE: MARKETING IN THE AGE OF SUBSCRIBERS, FANS & FOLLOWERS,
A creative, strategic, and experienced marketing leader with a passion for collaboration, innovation, and building dynamic brands in today's fragmented media landscape. I'm also a recovering attorney, bacon-lover & Cleveland sports victim who serves as Chief Marketing Officer for Yext in New York City.
My first book, AUDIENCE: MARKETING IN THE AGE OF SUBSCRIBERS, FANS & FOLLOWERS, establishes "proprietary audience development" and the flip-side of content marketing and a modern marketing imperative. The Social Content Marketing Blog named AUDIENCE the #1 social media marketing book for Academia stating that, "[it] should be seriously considered as the primary text for an MBA-level course in social media marketing."
In short, I aspire to fuse the best of Seth Godin (marketing education), Jack Black (husky comedy), and Harvey Keitel (unflappable fixer) into one unstoppable package, and I love nothing more than helping marketers navigate the evolving landscape of consumer needs, preferences, expectations across locations, channels, and devices.
Chief Marketing Officer @ From June 2015 to Present (6 months) Greater New York City Area
Masters, Mass Communication @ Boston University From 1992 to 1994 Juris Doctor, Law @ Boston University School of Law From 1991 to 1994 B.S., Mass Communications, Communications, Media, Television, Radio, Sociology, Bacon @ Miami University From 1987 to 1991 Jeffrey Rohrs is skilled in: Public Speaking, Web Design, Community Sites, New Media, Interactive Marketing, Messaging, Sales Enablement, Email Marketing, Digital Marketing, Video, Online Marketing, Copywriting, Social Media Marketing, Social Media, Digital Media