Senior Vice President - C&I Sales & Corporate Marketing @
Senior level executive with strong management experience in diverse channels including Distribution (B2B), OEM and Consumer (Retail). Functional management expertise in sales, marketing, brand building/positioning and product development. Divisional profit & loss responsibility as well as extensive experience in strategic planning, budgeting, re-organization & restructuring, product development/launch, and channel development. Strong interpersonal and leadership skills and a
Senior level executive with strong management experience in diverse channels including Distribution (B2B), OEM and Consumer (Retail). Functional management expertise in sales, marketing, brand building/positioning and product development. Divisional profit & loss responsibility as well as extensive experience in strategic planning, budgeting, re-organization & restructuring, product development/launch, and channel development. Strong interpersonal and leadership skills and a proven track record of delivering sustainable results while positively impacting productivity, revenue and profit.
Expert level cross functional knowledge of lighting and lighting markets for Distribution, Retail & OEM. Strong functional knowledge of transformational technologies such as Solid State Lighting (LED) including Light-Engines, Power Supplies and Modules, and their impact and operation from design to implementation as part of integrated fixtures or in replacement lamps .
Vice President Sales - OEM & Distribution @ Responsible for developing and managing the overall sales teams, strategy and direction for ULT's portfolio of products within the OEM Channel in North America (U.S. & Mexico) & Distribution Channel for U.S. Eastern Region. Chartered with developing the business based on the dynamic market transition from traditional lighting to new technologies with a strategic emphasis on LED components (modules & drivers), fixtures, controllable lighting solutions and systems & dimming products. Manage partnerships and strategy with OEM fixture manufacturers, Distribution Agents, Electrical Distributors (Independent & National) and Buying Groups. Responsible for directing the senior level efforts of the Major Accounts, Field Applications, Business Development and Regional Managers to deliver budgeted sales, margins and sustainable growth. From November 2011 to Present (4 years 2 months) Sr. Director Sales (Distribution & Consumer) @ Responsible for developing and managing the overall sales strategy and direction for Westinghouse's portfolio of products including lamps, fixtures and ceiling fans across the Distribution, Consumer and OEM Channels for North America (U.S. & Canada). Directed the efforts of the senior sales leaders across these organizations to deliver budgeted sales, margins and sustainable growth for a $100M business. From December 2009 to November 2011 (2 years) Sr. Director Strategic Marketing & Product Development @ Responsible for hiring and managing a team with primary goal of developing and introducing new products to enhance growth and profitability across the C&I, Consumer and OEM channels. Additional responsibilities included establishing and managing both new and existing supplier strategic relationships in North America, Europe and Asia. Defined and executed marketing launch plans; including packaging designs, merchandising strategies, collateral materials, new product forecasts and trade shows. From February 2009 to May 2010 (1 year 4 months) Director Sales & Marketing (Consumer & OEM Markets) @ Responsible for developing and managing the overall sales and marketing strategies for a $180M business for TCP's Consumer and OEM/OLM business units. With a special emphasis on The Home Depot, managing complex relationships with major lighting companies, and diversifying the business across the Hardware, Home Center, Mass Merchant and Club market channels. From January 2008 to February 2009 (1 year 2 months) Director National Accounts (Distribution) @ Responsible for developing and managing the overall sales strategy and direction for a $85M business for Philips Lighting's National Account team across the Industrial, Commercial, Retail, Health Care, Hospitality and Government market segments nationally to deliver budgeted sales, margins and sustainable growth. From January 2007 to January 2008 (1 year 1 month) Director Consumer Sales & Business Development @ Responsible for developing and managing the overall sales strategy and direction for a $19M business that developed into a $75M business for Philips Lighting's Consumer Sales Team across the Hardware, Home Center (DIY), Mass Market, Club and Grocery market segments nationally. The primary goal of this role was diversifying the consumer customer portfolio by working with new accounts including Costco, WalMart, Lowe's and others to deliver budgeted sales, profitability and sustainable growth. From June 2004 to January 2007 (2 years 8 months) Various Positions in Sales, Marketing & Operations Held @ - National Business Development Manager (1.01 - 6.04)
Consumer Sales Organization
Responsible for setting and implementing the strategy to develop new consumer and business-to-business programs including Energy Star relationships for a $30M business with customers in the consumer market including Lowes, Ace and True Value.
- Sales Operations & Pricing Manager (12.99 - 01.01)
C&I Sales Organization
Responsible for analyzing, adjusting and approving contracts and pricing worth $120M annually with the goal of managing the balance of top line sales and profitability for 30 C&I professional field sales representatives across 3 regions.
- Sales Representative (5.96 - 12.99)
C&I Sales Organization
Managed a sales territory with 12 full-line electrical distributors and lighting showrooms with 20 locations worth $4M annually. From May 1996 to June 2004 (8 years 2 months)
Bachelor of Science, Communications: Concentrations in Marketing, Advertising and Public Relations @ State University of New York College at Brockport From 1989 to 1993 Jeffrey Bristol is skilled in: New Business Development, Oracle Enterprise Manager, Semiconductors, Agents, Power Distribution, Coaching, International Marketing, Architects, Key Account Development, Sales Management, Product Development, Cross-functional Team Leadership, Strategy, Sales Operations, Strategic Planning
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