Experienced content marketer with successful track record in defining and launching new products across multiple product categories, driving online acquisitions and sales, roadmap planning, brand strategy development, managing cross-organizational and Agency teams, and creating innovative marketing and PR programs worldwide. Expertise across all advertising and sales disciplines with a focus on ROI-based campaign development, integrated and breakthrough
Experienced content marketer with successful track record in defining and launching new products across multiple product categories, driving online acquisitions and sales, roadmap planning, brand strategy development, managing cross-organizational and Agency teams, and creating innovative marketing and PR programs worldwide. Expertise across all advertising and sales disciplines with a focus on ROI-based campaign development, integrated and breakthrough creative and media execution, consumer segmentation and insights, and team mentoring and management.
Specialties: Brand positioning and strategic planning, product portfolio management, global product marketing, managing internal and external teams, online marketing (Facebook platform, customer acquisition, retention, site development, e-commerce, CRM, social networks, branded content), creative and media development, co-marketing and partnership development, PR, budgeting and P&L management, research and customer insights, audience segmentation, industry-leading creative development.
Sr. Director, Integrated Marketing @ Making it easy for people everywhere to capture, create and share their life's most exciting moments.
Focus on expanding & engaging audiences globally, teams include:
- Product Marketing
- Social Marketing
- Online Advertising
- Digital Marketing
- Consumer Insights From May 2013 to Present (2 years 8 months) Sr. Director Product Marketing @ Bringing entertainment to the connected masses by working with game development teams to define and launch new online products. Define positioning and features, competitive analysis, audience segmentation, marketing strategy and campaign development.
Set KPIs and manage cross-functional teams to hit acquisition, retention, revenue goals through online advertising, email, social media, co-marketing, brand partnerships and philanthropic campaigns. Work with customer insights and product teams to optimize feature sets, achieve higher NPS scores, and align product & portfolio roadmaps. Manage external creative teams to support campaign goals and develop new marketing channels to reach different audiences. From November 2011 to May 2013 (1 year 7 months) San Francisco Bay AreaSr. Director, Global Brand Strategy & Marketing @ Leading the development and management of all corporate brand strategy and product portfolio planning & positioning, creating outbound marketing campaigns across multiple product categories (mobile, PC, CE, gaming, cinema) and integrating globally. Driving all research planning and execution to support brand management, advertising effectiveness, and business planning. Building out digital promotional activities with media partners to drive qualified engagement across our corporate sites and social networking platforms. From November 2009 to October 2011 (2 years) VP, Marketing @ Led marketing, PR, creative services, ecommerce promotions and web/social media responsibilities in revitalizing company’s product portfolio and go-to-market strategy and execution. Managed product P&Ls, created cost-control measures tied to business goals, defined strategic planning requirements, and established communication channels across global organization.
Helped to acquire new IPs and led global campaign development of AAA titles, resulting in year-over-year revenue increases after years of under performance. Initiated revamped website and structuring partnership programs for CRM, SEO and SEM to increase traffic and direct sales. From July 2008 to May 2009 (11 months) Director, Marketing @ Responsible for all marketing and branding campaigns, setting the software product marketing roadmap and annual targets to deliver on P&L revenue goals, managing marketing budget to drive retail activities, pre-order acquisition campaigns, all advertising, and overall brand and product metrics. Manage internal and Agency teams in the development and execution of video game software and hardware marketing campaigns, monitoring ROI goals and sales requirements.
Direct the strategic short/long term vision for key first party development studios, evaluating concepts and greenlight proposals, creating brand extensions (mobile, merchandise, branded content, etc) and post-launch monetization initiatives. Created innovative, award-winning marketing programs in support of campaign metrics and business plans. Support all sales, channel, pre-order and cross-team efforts for integrated campaigns in support of 2-3 year brand plans. From September 2004 to July 2008 (3 years 11 months) Group Manager, Global Marketing @ Responsible for product positioning and campaign development on a global scale, managing multiple advertising agency’s productivity in the strategic product and brand planning for a portfolio of technology brands (Pentium, Xeon, Celeron, Centrino), platforms and services. Led research and audience segmentation in support of industry-leading marketing campaign analytics and brand metrics.
Established partnership programs to generate new product sales, technology adoption, awareness, and ecosystem support on a global scale. Led digital initiatives in CRM, SEO and SEM while building out website to support diverse audiences and relationship programs. Worked with media publishers and content developers to optimize content in development of web applications, games, and content to support new technologies and directly selling content to consumers. From January 1998 to September 2003 (5 years 9 months) Account Supervisor @ Responsible for establishing and growing the Saturn Corp. business and launching the EV1 from General Motors through strategic planning, creative and media campaign development, client management, and budget for integrated national and regional efforts (TV, print, OOH, first web programs).
Developed award-winning (Clio, Kelly, EFFIE) campaigns for Saturn and the EV1, the first electric car, across TV, print, online and collateral. Increased model sales each year and nurtured record levels of brand evangelists, redefining the automotive industry standards for customer satisfaction and brand engagement. From May 1993 to June 1997 (4 years 2 months)
BS Communications, TV Production, Marketing @ Hofstra University Jeff Reese is skilled in: SEM, E-commerce, Global Marketing, SEO, Social Networking, Public Relations, CRM, Strategic Planning, Audience Segmentation, Branded Content, Product Marketing, Integrated Marketing, Customer Acquisition, Online Marketing, Marketing Strategy
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