Principal @ XPartyData (FirstPartyData.com, SecondPartyData.com, ThirdPartyData.com)
VP, Data Partnerships and Sales @ ShareThis
General Manager, Enterprise Business Development @ The Trade Desk, Inc.
New York University - Leonard N. Stern School of Business
General Manager, Enterprise Business Development @ Responsible for overall revenue and go-to-market strategy for The Trade Desk's Enterprise™ API products. With our APIs, clients can easily build a feature rich media buying and data management platform leveraging the robust offerings included with each API integration. Customers can access valuable data using The Trade Desk's Data Management Platform
General Manager, Enterprise Business Development @ Responsible for overall revenue and go-to-market strategy for The Trade Desk's Enterprise™ API products. With our APIs, clients can easily build a feature rich media buying and data management platform leveraging the robust offerings included with each API integration. Customers can access valuable data using The Trade Desk's Data Management Platform (DMP), score individual users/cookies, manage site lists and tags, optimize campaigns, target based on IP address, utilize dynamic creative optimization, and report on every measurable metric all in a single tool. From September 2015 to Present (4 months) Greater New York City AreaVice President, Business Development @ Lead the execution of AudienceScience's global data and media inventory partnerships, creating value for large brand advertisers who want to more efficiently and effectively reach consumers across screens and around the world.
Lead the strategy for the publisher and data partner framework that is an integral component of Helios, AudienceScience's enterprise ad management platform.
Responsible for orchestrating global deals on behalf of the world's largest advertisers, uncovering valuable data and media sources and architecting both premium and programmatic partnerships. From April 2014 to September 2015 (1 year 6 months) Greater New York City AreaVice President, Audience Targeting Sales @ Staffed and manage a team of national Product Sales Specialists, overseeing revenue and go-to-market strategy for all AOL and Advertising.com audience targeting and data products, working across all industry verticals.
Team is focused on monetizing proprietary data (addressable and behavioral) and 3rd party data partnerships.
Lead partnerships with on boarders and data providers such as NCS, DataLogix, Neustar, Acxiom, Experian, BlueKai, etc.
Speak on behalf of AOL and Advertising.com at industry events including CES, AAAA, AMA, OMMA, Digiday and Digital Hollywood. From October 2008 to March 2014 (5 years 6 months) Regional Vice President @ Lead an organization of 30+ responsible for Sales and Account Management in the Northeast region.
Team was responsible for selling all Advertising.com products, AOL properties, Tacoda, Quigo and Third Screen Media.
My organization drove in excess of $50M in 2H 2008. From April 2008 to October 2008 (7 months) Regional Sales Director @ Managed three regional sales teams responsible for all revenue and account management in the Northeast region.
Responsible for revenue growth across all agencies and direct clients within regions. Revenue totaled $31M+ in 2007 and $42M+ in 2008.
Under my leadership, Advertising.com Northeast exceeded aggressive revenue goals for nine of ten quarters. From November 2005 to April 2008 (2 years 6 months) Sales Manager @ From October 2000 to November 2005 (5 years 2 months) Product Manager, 3rd Party Ad Serving @ From February 2000 to October 2000 (9 months) Account Manager @ From December 1998 to February 2000 (1 year 3 months) Account Executive @ From June 1997 to December 1998 (1 year 7 months) Account Executive @ From December 1995 to June 1997 (1 year 7 months) Sales @ From December 1994 to December 1995 (1 year 1 month) Communications Intern @ From June 1992 to August 1992 (3 months)
MBA @ New York University - Leonard N. Stern School of Business From 1998 to 2002 BA, Political Science @ Syracuse University From 1991 to 1995 The Biking Odyssey From 1987 to 1987 LuxmanorContinuing Ed, Corporate Finance and Accounting for Non-Finance Executives @ New York University - Leonard N. Stern School of BusinessContinuing Ed, Accelerating Sales Force Performance @ Northwestern University - Kellogg School of ManagementThe Bullis School Jeff Hochberg is skilled in: Web Analytics, Sales, Mobile Devices, Monetization, Lead Generation, Behavioral Targeting, Online Advertising, Affiliate Marketing, E-commerce, Advertising Sales, Advertising Operations, Display Advertising, Entrepreneurship, Social Networking, Product Management
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