Chief Marketing Officer @ Love growing with the greatest PERS company on the planet as we grow to the next level. Now taking on the end-2-end customer experience. From July 2015 to Present (6 months) Senior Vice President, Sales and Marketing @ Senior Executive responsible for lead generation, sales conversion and P&L of direct sales organization. Expected
Chief Marketing Officer @ Love growing with the greatest PERS company on the planet as we grow to the next level. Now taking on the end-2-end customer experience. From July 2015 to Present (6 months) Senior Vice President, Sales and Marketing @ Senior Executive responsible for lead generation, sales conversion and P&L of direct sales organization. Expected 2-year growth at 160%.
MobileHelp is the largest manufacturer of mobile Personal Emergency Response Systems in the USA offering the premier system on the market today.
I am thrilled to be part of the senior team in this world-class company. From July 2013 to July 2015 (2 years 1 month) Vice President of Marketing @ Formulated all acquisition, lead generation, up-sell, cross-sell and communication programs on behalf of this $100M nationwide direct-to-consumer Power Wheelchair manufacturer. From December 2007 to July 2013 (5 years 8 months) Sarasota, Florida AreaStaff Channel Manager, Retail Division @ Qwest Communications is an industry-leading fiber-optics and consumer telecommunications company operating their consumer division in 14 western US states. In 2004, Qwest launched a retail effort opening 102 sales and service locations in malls in those 14 states. The retail division served as the primary face-to-face contact point for Qwest residential customers and new prospects. Staff Channel Manager responsibilities included large team management, new business development, sales training, channel performance, customer experience, program/project management, sales process operations, lease negotiation/administration, merchandising, store/fixture design, store deployment, reporting/analysis, inventory management and retail channel profit/loss over 102 units. Key accomplishments included:
Sales Improvement Create and launched sales tool for store personnel to increase multi-product sales rate at retail locations in May, 2005.
Result: Bundle product sales increased 104% in one month from May to June, 2005.
Digital Store Re-engineering Led store value engineering project to improve visibility of standard kiosk design by incorporating digital signage all while decreasing build expense.
Result: New value engineered stores opened 22% higher in monthly average net sales and launched at an 8% reduction in CAPEX outlay. From 2005 to 2006 (1 year) Greater Denver AreaStaff Marketing Manager @ - General Awareness Ad Production including TV, Radio, Print, Online, Outdoor and Events.
- Campaign management and strategy for Consumer Division.
- $300MM+ annual budget From 2003 to 2006 (3 years) Staff Manager, Corporate Marketing @ Corporate Marketing Communications group managed the $330 Million Ad Media and Production budget on behalf of Qwest Communications. As Staff Manager, key responsibilities included branding and production management of TV, radio, print, FSI, DRTV, direct mail, on-line and internal communications projects from strategic inception through delivery of materials. Key accomplishments included:
Mass Media Execution Launched 2004 Qwest advertising platform by producing five :30 TV spots, two DRTV :60 spots, five :60 radio spots, several print ads/FSIs and various out-of-home elements.
Result: DRTV and product campaign drove nearly 150,000 lead/sales calls per month breaking by three times the 50,000 call per month goal.
Media Plan Development Developed $3M media campaign for retail locations during Holiday, 2004 which included radio, print ROP, FSI, door hangers and in-mall media for 70 locations.
Result: December chain revenue ended 161% against plan, helping the chain end the year at 132% of revenue plan for 2004.
Direct Mail Agency RFP Created and managed formalized process for Direct Marketing Agency of Record search to consolidate consumer acquisition DM business in 2003 ($37M annual budget).
Result: Formal RFP process netted $240,000 per month retainer reduction after agency was chosen with corresponding net decreases in CPM mailed. From March 2003 to April 2005 (2 years 2 months) Senior Account Executive @ G.A. Wright Marketing is a full service marketing solutions company in Denver specializing in vertically integrated direct marketing, fulfillment and marketing consulting. Senior Account Executive responsibilities included new business development, marketing consulting, DM program & production management, database mining consulting, web services consulting, and fulfillment consulting. Key accomplishments included:
New Business Development Closed sales on three new full service direct marketing accounts.
Result: Total annualized realized revenue equaled $550,000. From February 2002 to October 2002 (9 months) Acting Marketing Director @ In 2000, Qwest launched a local broadband, DSL and hosting business outside of its 14-state local region. Director responsibilities included leadership over segment strategy, which included competitive intelligence, customer needs research, list/campaign management, statistical data mining and predictive modeling, as well as all Marketing Communications functions. Additional responsibilities included demand/revenue forecasting and ad awareness research. Key accomplishments included:
Market/Product Launch Successfully launched small business DSL product in 25 markets in eleven months, six months ahead of schedule.
Result: Achieved 104% of DSL acquisitions goal in 2000. Ended 2001 at 109% of revenue plan, one of only two divisions of Qwest to meet or exceed business goal. From January 2000 to February 2002 (2 years 2 months) Manager @ Manager of Direct Response Marketing responsibilities included the development of activation, retention and reactivation direct mail, telemarketing, and e-mail marketing programs aimed at increasing new prospect acquisitions, reducing current customer disconnect rate, increasing the average revenue per user and reducing the cost per acquisition to the company. Key accomplishments included:
Acquisition Program Transformed existing "one-off" direct mailings into cohesive, monthly direct marketing program. Created a test/control environment with goals to reduce the DM cost of acquisition.
Result: Acquired 25,000 consumer and small business customers in 1999 at a 46% reduction in the cost per acquisition compared to 1998. From January 1998 to January 2000 (2 years 1 month) Account Supervisor @ At DIMAC, a full service direct marketing agency, Account Supervisor responsibilities included team leadership, DM planning, creative management, market research, list management/acquisition, data processing, pre-press and press production, lettershop, fulfillment, and response analysis for financial service, food service and retail companies. Key accomplishments included:
Business Development Prepared and presented strategic marketing campaign positioning DIMAC as consolidated resource for client's multi-media (DRTV, DR Radio and DM) marketing efforts.
Result: Based on several new initiatives, drove intrinsic account revenue growth from $467,000 in 1996 to $4.2 million in 1998. Loan finance account recognized as fastest growing DIMAC account (two-year growth nearly 800%). From January 1996 to January 1998 (2 years 1 month) Marketing Coordinator/Director @ , a nation-wide mall-based retailer, duties ranged from art direction and P.O.P. collateral/signage production to direct mail management, customer loyalty programs, and database development. Key accomplishments included:
Direct Marketing Mgmt Developed customer transaction database to define and target profitable customer segments.
Result: DM response rate of top customer tier mailing averaged 6.8% with average customer spend per visit of top tier 33% higher than average ($48 vs. $36 avg) From May 1993 to November 1996 (3 years 7 months) Marketing Coordinator @ From January 1993 to January 1996 (3 years 1 month)
Masters of Business Administration, Ethical Leadership @ University of Denver - Daniels College of Business From 1999 to 2001 Bachelor’s Degree, Business Administration and Management, General @ Tulane University - A.B. Freeman School of Business From 1989 to 1993 Jeff Hilton is skilled in: Direct Marketing, Lead Generation, Email Marketing, Marketing Strategy, Direct Mail, Sales, Customer Retention, Strategy, Leadership, Marketing, Advertising, Marketing Communications, New Business Development, Sales Operations, Online Advertising
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