Bachelor of Science Business Administration, Marketing with Retail Emphasis @
Consultant, Consumer and Shopper Insights @ Consumer and Shopper Marketing expert within the Protein vertical at IRI working closely with my client to discover unique insights for the Category Management and Sales groups. From January 2015 to Present (1 year) Greater Chicago AreaAssociate Client Director @ Client consultant for Fortune 500 Fast Moving Consumer Goods (FMCG) companies,
Consultant, Consumer and Shopper Insights @ Consumer and Shopper Marketing expert within the Protein vertical at IRI working closely with my client to discover unique insights for the Category Management and Sales groups. From January 2015 to Present (1 year) Greater Chicago AreaAssociate Client Director @ Client consultant for Fortune 500 Fast Moving Consumer Goods (FMCG) companies, delivering advanced integrated analytics and thought leadership insights with consumer and shopper retail intelligence for effective sales and marketing strategies.
Under my leadership, my newly created team within Business Development was able to create several analyses across multiple clients, highlighting the value of Nielsen, compared to the competition. We generated Thought Leadership insights to clients by proactively reviewing their business and helping win clients from competitors. From March 2010 to September 2014 (4 years 7 months) Greater Chicago AreaManager, Solutions Consulting/Sr. Client Service Manager @ Identified new and innovative approach to client’s media targeting process, proposed and implemented changes resulting in more refined brand specific targets.
As a subject matter expert, secured and renewed multi-year client contract across multiple client divisions through superior client service and continued education on value of Spectra. From March 2006 to March 2010 (4 years 1 month) Greater Chicago AreaClient Manager @ Early adopter of incorporating findings from consumer panel into targeting with Spectra to win category leadership positions at major retailers for consumer goods manufacturer. From February 2004 to February 2006 (2 years 1 month) Greater Chicago AreaAccount Executive @ Identified key client business marketing objectives for national educational publishing companies, using analytical finesse to build integrated, engaging, and effective marketing programs that resonate with educators.
Exceeded revenue budget by 30% to win “Top Sales Team of the Year Award” school database supplier in nine months and was amongst “Top 10% Club” of Dun & Bradstreet to be guests in Mexico. From February 2002 to November 2003 (1 year 10 months) Greater Chicago AreaAccount Director, Client Sevice @ Provided strategic insights to major Fast Moving Consumer Goods clients utilizing granular store level, daily, by UPC data to increase sales opportunities for those clients. Managed one associate.
Exceeded revenue budget by 11% across multiple client relationships to imbed the company’s products and services in clients’ daily business process. From April 1999 to July 2001 (2 years 4 months) Greater Chicago AreaExecutive Recruiter @ Established a vertical for Marketing which was an extension of the Marketing Analytics and Research practices across both clients and candidates for this executive search firm by increasing candidate base 270% through national and regional trade conferences, direct mail campaigns and advertising. From May 1998 to April 1999 (1 year) Greater Chicago AreaAccount Manager, Client Service @ Provided qualitative analysis to increase number of weekly promotions from 12 to 20 allowing key carbonated beverage client to gain incremental sales and more significant revenue at key national retailer. From May 1995 to May 1998 (3 years 1 month) Greater Chicago AreaInternational Quality & Assurance Team @ Expert in process and maintenance participating on international team to implement and document process for quality assurance and integrity of databases for newly acquired French company. From April 1995 to May 1995 (2 months) InfoScan Census Micromarketing Supervisor @ Developed and organized a tracking system to record client’s requests and purchases of new service of 20+ Micromarketing reports and managed two associates. From May 1994 to April 1995 (1 year) Greater Chicago AreaClient Database Supervisor @ Managed team of five reducing bill backs by decreasing delivery delays and errors by assuring accurate and timely data delivery on twelve databases for key consumer packaged goods manufacturer of home and air care products. From October 1992 to May 1994 (1 year 8 months) Greater Chicago AreaMerchandising Specialist @ Managed merchandising and visual displays for chain and independent grocery stores across Western Michigan. From January 1992 to October 1992 (10 months) Greater Grand Rapids, Michigan AreaAccount Representative @ Increased overall volume in C-Stores by 45% and achieved Sales Council multiple years. From August 1988 to January 1992 (3 years 6 months) Greater Grand Rapids, Michigan AreaBuyer Trainee/Meat Department @ Responsible for buying over sixty meat items from five vendors, including Private Label manufacturers and maintaining inventories for 100+ retail stores to order from distributions center. From March 1987 to August 1988 (1 year 6 months) Des Moines, Iowa Area
BSBA, Marketing @ Drake University From 1983 to 1988 Bachelor of Science Business Administration, Marketing with Retail Emphasis @ Drake University Jeff Fizer is skilled in: Customer Insight, Marketing Research, Market Research, Segmentation, Competitive Analysis, Management, Analytics, Consumer Behaviour, Nielsen, FMCG, Marketing, Sales, Shopper Marketing, Spectra, Market Analysis
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