Building sustainable relationships that drive revenue via demand generation programs: Strategic, Technical & Creative - Co-chair MassTLC Sales & Marketing Group; Co-author, "Go Mobile", #1 best-selling mobile marketing book. Named to Sales Lead Management Association "Top 50" 3 years in a row and "20 Women to Watch" in 2015/14/13 & 2011; Named to VAR Guy Top Channel
Building sustainable relationships that drive revenue via demand generation programs: Strategic, Technical & Creative - Co-chair MassTLC Sales & Marketing Group; Co-author, "Go Mobile", #1 best-selling mobile marketing book. Named to Sales Lead Management Association "Top 50" 3 years in a row and "20 Women to Watch" in 2015/14/13 & 2011; Named to VAR Guy Top Channel Leaders in 2015; MSPmentor People to Watch in 2014; BizJournal marketing experts; Speaker @ MarketingProfs B2B Forums, HubSpot Inbound 2011/12/13/14 Conferences, MIT Entrepreneurs Forum, AMA, Social Media Today, BrightTalk, MassTLC, Social Fresh.
Advisory Boards: Bedrock Data, BrightInfo, Mintigo, Sales Lead Mgt Assoc.
Deep expertise in data-driven, high velocity customer acquisition and marketing orgs, lead gen programs to support global demand for high-growth SaaS companies. Able to forge lasting partner marketing relationships with companies of every size, including Salesforce, Twitter, LinkedIn, Facebook, Adobe, HP. Social Selling, Inbound, Content, with success in driving practical corporate, divisional and industry lead gen and nurturing programs. Success in growing and leading teams towards rapid results plus can enthusiastically manage many programs, people, vendors and campaigns concurrently, Proactive and highly productive w/analytical skills, thrives in a rapidly changing environment (start-up to corporate marketing), inspires excellence in others. Demonstrates concise, effective communication both written and spoken, able to handle ambiguity, a high workload, and extreme amount of detail.
Collaborate cross-functionally to ensure high levels of demand generation and customer acquisition programs are integrated across all platforms and optimized for maximum ROI between Sales & Marketing teams (think Smarketing!). Able to easily build relationships with leading Marketing Executives who are seeking partnerships to invest, optimize, and improve the performance of their marketing investments.
Board of Advisors @ http://www.theslma.com The mission of the Sales Lead Management Association is to help companies become successful in the critical business process of managing sales leads. The SLMA has 8,454 worldwide members and offers a membership directory, member-to-member discounts, and a website with 300-plus articles from 60 industry authors. From April 2015 to Present (8 months) Board of Advisors @ Teams talk. Software should too. www.bedrockdata.com From September 2014 to Present (1 year 3 months) Senior Vice President & CMO @ Reporting to the CEO, we are working to transform the SMarketing culture by setting the overall marketing strategy and plan, defining the marketing mix and programs and executing the programs in order to maximize new partner acquisition and installed base growth. This is both a strategic and tactical “hands on” role with day-to-day activities interfacing with industry analysts & media, agencies, vendors, and the extended, geo-decentralized team. As CMO, I develop, implement, and coordinate global marketing plans and strategies, including effective strategies for new and existing customer revenue growth, online marketing strategies, branding strategies, advertising and promotion campaigns, public relations, inbound marketing and product marketing. Plus, I herd lots of cats. From September 2013 to Present (2 years 3 months) Board of Advisors @ BrightInfo combines content analysis with user behavior to display personalized recommendations to your online visitors. www.brightinfo.com From November 2012 to Present (3 years 1 month) Co-chair Sales & Marketing Committee @ From August 2012 to Present (3 years 4 months) Greater Boston AreaMember Board of Advisors @ Using the power of predictive analytics, Mintigo discovers your ideal customer profile, targets the prospects with the highest propensity to buy, and engages them with the right message through the right channels. www.mintigo.com From June 2012 to Present (3 years 6 months) San Francisco Bay AreaCo-author @ A simple, step-by-step guide to getting started in mobile marketing. The #1 best-selling mobile marketing book on Amazon.com. Written with Jamie Turner, CEO of 60 Second Communications. From January 2012 to Present (3 years 11 months) Executive Vice President & CMO @ Reporting to the CEO, I led a global (Russia, Stockholm, US) team of marketers across six products groups serving Developers, Ops, and Test Engineers. Over 5 million downloads, 1 million users and 250K customers. Focus on free trial/free tool download with upgrade monetization path to build revenue through inside sales qualifying teams to maximize high velocity lead flow. MQLs > SALs for revenue growth across all product groups using Inbound Marketing as the platform for marketing transformation. From May 2012 to September 2013 (1 year 5 months) Vice President of Marketing @ Responsible for creating and converting organic and paid demand into 50,000+ new sales-ready business opportunities for the team of 100+ Inbound Marketing Specialists. HubSpot is a modern, cutting-edge inbound marketing software platform that enables businesses to transform their marketing from outbound (cold calls, email spam, trade shows, tv ads, etc) programs to inbound (blogosphere, the social mediasphere, and search engines) lead generation enabling them to "get found" by more potential customers in the natural course of the way they shop and learn, and lead nurturing to turn prospects into customers. From August 2009 to May 2012 (2 years 10 months) Chief Marketing Officer @ Email Marketing Summit - Bundled Sherpa ticket and Experiments certification for largest email event ever! over 400 marketers certified in Email Marketing, over 1200 marketers attended. Similar success with Sherpa B2B Lead Gen conferences and Optimization conferences. Grew overall subscriber database for publications with inbound tactics. Established successful alliances with ExactTarget (now Salesforce.com) and Omniture (now Adobe.com) Learned a ton from a lot of super-smart people. From September 2007 to July 2009 (1 year 11 months) Jacksonville, Florida AreaSenior Director, Marketing Programs & Communications @ Created sales demand for five divisions: Telecom Solutions; Timing, Test & Measurement; QoS (video); NTP (network time servers); Space, Defense & Avionics. From May 2000 to September 2007 (7 years 5 months) Marketing Director @ Created first online presence for internally funded start-up that marketed security software and hardware products and services. Developed lead gen program and managed sales team to deliver record results. From 2000 to 2003 (3 years) Sales and Marketing Consultant @ Client Roster included: LEGO Systems construction toys, Dr. Hauschka organic skin care; Maidenform/Lilyette intimate apparel; BRIO toys; International Playthings puzzles and games; BePuzzled mystery board games. From 1996 to 2000 (4 years) Vice President, WW Sales & Marketing @ Launched a new treadmill targeted towards women's fitness and weight loss goals by designing a software program. Created new logo, brand, products, and expanded sales distribution channel. From 1994 to 1996 (2 years) VP, Sales & Marketing @ Led 17 sales people to double revenue (from $20M to $40M) in two years. Established channel marketing program with 300 fitness equipment dealers globally. Created look and feel of marketing materials to encompass the entire range of fitness equipment (weight and aerobic) from acquisitions. From 1992 to 1994 (2 years)
MBA, International Marketing @ Suffolk University - Sawyer Business SchoolBBA, Accounting, Finance @ Western New England University Jeanne Hopkins is skilled in: Demand Generation, Lead Generation, Online Lead Generation, Inbound Marketing Communications, Online Marketing, Content Strategy, Marketing Automation, Lead Management, SEO, Affiliate Marketing, Online PR, Co-registration, Writing, Online Communities, Email Marketing