Drawing on her journalism and analytics background, Jayne is instrumental in creating dynamic media campaigns and thought leadership programs, and engaging with industry influencers on behalf of Eastwick clients. Her work spans multiple business sectors including digital marketing and ad solutions, social media analytics, enterprise hardware, SaaS and web platforms. Her work with startups, seasoned enterprises and public companies, includes press strategy and media execution with tech trades, consumer publications and business press, content development for byline campaigns and infographics, as well as social media and advertising strategy and implementation.
Before Eastwick, Jayne worked for the PR agency at California State University San Luis Obispo, a product usability and testing group, and a handful of Bay Area non-profits. Jayne’s unique ability to discover cutting-edge opportunities for her clients and social media savvy make her an invaluable asset to her client teams.
Her clients, past and present, include Zuora, Ooyala, ReachLocal, Neustar, Violin Memory, Dell Software, Dell Boomi, MyBuys, NetBase, Nutanix, Bizzy, Lucid Imagination, Computer History Museum, StrongMail, Paper.li.
Director @ From September 2015 to Present (4 months) San Francisco Bay AreaSenior Account Manager @ Manage communications strategy for public and private companies within information services, enterprise software and marketing/advertising industries. From November 2014 to September 2015 (11 months) San Francisco Bay AreaAccount Manager @ Manage day to day communications campaigns for public and private companies within information services, enterprise software and marketing/advertising industries. Lead teams of 3-12 agency professionals to exceed client objectives. From July 2013 to November 2014 (1 year 5 months) San Francisco Bay AreaSenior Associate @ Developed and issued multiple press releases, blogs and articles on behalf of client executives each month. Created customer reference program, conducted interviews, and collaborated with internal stakeholders (marketing, sales, engineering, c-level, product development) to create case studies and press releases. Managed a $1.4M dollar advertising budget to incorporate visual branding with corporate communication narrative. Created quarterly internship hiring program, lead interviewing and training. From May 2012 to June 2013 (1 year 2 months) San Francisco Bay AreaAssociate @ Lead the media strategy, infographic development and outreach for an award winning PR campaign that generated 800+ net-new qualified leads driving more than a dozen active business leads each valued at more than $1M. From May 2011 to May 2012 (1 year 1 month) Account Coordinator @ Conducted media and analyst outreach, influencer engagement campaigns and social media implementation for seven clients. From June 2010 to May 2011 (1 year) Student Account Executive @ Served as an account executive for two clients at Cal Poly's student-run public relations firm, PRspectives. Created and pitched strategic communication plans to The Wellness Community and Cal Poly's College of Liberal Arts Advancement Office, in addition to three informational videos for these clients' websites. From March 2010 to June 2010 (4 months) Customer Service and Research Assistant @ Managed database of usability testing research candidates. Researched methods of increasing user base. Scheduled and managed calendar of hundreds of testers. Supported marketing team with event planning and outreach. From June 2006 to August 2006 (3 months)
BS, Journalism @ California Polytechnic State University-San Luis Obispo From 2006 to 2010 Archbishop Mitty Jayne Scuncio is skilled in: Strategic Communications, Press Releases, Public Relations, Social Media, Writing and Editing, Social Media Marketing, Social Media Measurement, Advertising Management, Writing, Marketing Strategy, Analytics, Online Advertising, SEO, Integrated Marketing, Market Research
Websites:
http://blogs.eastwick.com/