"Sherpa's are Guides who have the extraordinary capacity to hike and guide people at the high altitude of the Himalayan range. Sherpa people are known for their trustworthy customer service in their guiding field" For the past 29 years I have learned that having a culture of guidance, support, teaching, coaching and modeling is the critical foundation for an organization's success. When there was an opportunity to lead Sherpa, a revolutionary new type of CRM Sales Conversion tool designed by Senior Housing Experts for Senior Housing Organizations, I couldn't turn it down. While the senior housing industry has change over the past 20 years, most sales trainings, sales cultures, and sales expectations have not. As COO of Sherpa, I plan on adding a whole new dimension of Sales Management through a new way of measuring sales effectiveness, KPI's, and "time in selling zone". The Journey has begun!

Chief Operating Officer @ As Chief Operating Officer I am responsible for the day-to-day operating activities including revenue and sales growth; expenses, margin control; and monthly quarterly, and annual financial goal management. I will ensure that the operational infrastructure and systems can support the growth of Sherpa and position the company in the senior housing industry. From August 2014 to Present (1 year 5 months) Greater St. Louis AreaExecutive Vice President of Sales & Marketing @ Promoted to Executive Vice President of Sales and Marketing in 2009. Previously held position of Senior Vice President of Marketing and National Vice President of Sales post-merger between Summerville Senior Living and Emeritus Senior Living. Complete oversight and management of the Sales and Marketing for 500+ independent, assisted living and Alzheimer’s communities throughout the United States. Manage internal and external communications, and all channels of marketing communications. Oversee Memory Care Programing, integration of Nurse on Call (NOC), an internal Call Center and the launch of a formalized Customer Service initiative. From January 2007 to 2014 (7 years) Greater Seattle AreaVice President of Sales and Marketing @ Complete management and responsibility of all Sales & Marketing functions for 81 Assisted Living and Memory Care Communities. Full P&L and Budget Accountability. Oversee sales team training, coaching and mentoring of regional sales managers and sales specialists. Define and execute corporate strategic marketing and sales plans to support business goals and objectives. Implement corporate marketing initiatives designed to penetrate and grow target markets. Oversee all facets of marketing functions including brand development & standards, corporate crisis communications policies, internal and external communications. From 2000 to 2007 (7 years) Regional Director of Sales and Marketing @ Accountable for occupancy growth for region of 13 communities located in Central Florida. Managed all sales efforts including advertising, promotions, sales training for sales directors and their respective back up teams. Worked as Executive Director for challenged communities to improve operational systems and increase occupancy. From 1998 to 2000 (2 years) Orlando, Florida AreaRegional Director of Sales @ From 1996 to 1998 (2 years) Executive Director @ From 1992 to 1996 (4 years) National Account Manager @ From 1989 to 1992 (3 years) Director of Operations @ From 1985 to 1989 (4 years)

BS, Business Management @ Clark University From 1981 to 1985 Jayne Sallerson is skilled in: Healthcare, Managed Care, Sales Management, Medicare, Strategic Planning, Team Building, Sales Operations, Leadership, Hospitals, Executive Management, Selling, Cross-functional Team Leadership, New Business Development, Start-ups, Sales