My entrepreneurial spirit drives me in everything I do. I am always thinking of new and innovative ways to succeed and would be an asset to most teams. I love to work with people and believe my experiences have given me sufficient knowledge to grow any firm in the field of marketing or advertising. I am truly
My entrepreneurial spirit drives me in everything I do. I am always thinking of new and innovative ways to succeed and would be an asset to most teams. I love to work with people and believe my experiences have given me sufficient knowledge to grow any firm in the field of marketing or advertising. I am truly passionate about the start up fever that is coming over our country and want to dive in with both feet.
Specialties:Microsoft Word, Excel, PowerPoint, most other Mac apps, CRM, Social/Digital Media, Advertising/Promotion concepts and Media Sources MRI, Quantcast, AdPlus
Founder @ www.brandtale.com From January 2015 to Present (8 months) New York CityDirector of Product @ From October 2014 to April 2015 (7 months) Senior Product Manager @ From March 2014 to October 2014 (8 months) Manager of Ad Product Development @ From June 2013 to February 2014 (9 months) New YorkAssistant Brand Strategist @ Frito Lay - Doritos, Cheetos & Lay's Campaign Experience: • Doritos: "Crash the Super bowl", "For the bold" • Lay's: "Do Us a Flavor" • Cheetos: Mobile app "of mass distraction" Duties: • Analyze/track/traffic initiatives/campaigns • Assist strategy/communications teams in developing media plans and objectives • Compile recommendation sets and picking the partners • Manage agency partner relations to ensure seamless program executions • Lead negotiations with vendors to achieve procurement benchmarks • Develop analytic campaign performance reports From March 2012 to June 2013 (1 year 4 months) Greater New York City AreaDigital Media Specialist @ Jumpstarted digital efforts of large multimedia publication Provided Search Engine Optimization and social presence for several key advertising accounts Outbound telemarketing, prospecting and selling to targets Sales included - Online Ads, SEO, Email Blasts, Packages Communicate and follow up with client and internal departments regarding live campaigns to address any concerns From September 2011 to March 2012 (7 months) Account Executive @ Worked very closely with emerging start up Generated leads and pitched merchants to partner with mobile promotions company Sales experience and worked extensively with media outlets & both Facebook and Twitter Effectively worked on CRM and in person customer relationships Hired out of college internship From July 2011 to March 2012 (9 months) New YorkMarketing Internship @ Constructed full college marketing plan to increase awareness Developed cost-benefit analysis to highlight usefulness of promotional campaign From 2010 to May 2011 (1 year) Coral Gables, FLCo Founder @ Founded a small business with several friends through which we performed a wide variety of services ranging from computer assistance to painting to landscaping. Arranged appointments, handled customer negotiations and calls, and performed the services described above. From 2007 to August 2009 (2 years) Nassau CountyGolf Pro Shop Manager @ Direct sales of equipment and apparel and customer service Managed schedule and golf lessons for head golf professional From November 2007 to August 2008 (10 months) Oyster Bay, NYSales Assistant @ Balanced inventory and tracked products for busy cell phone distributor Initiated and closed sales with customers via email or phone From 2006 to 2007 (1 year) Muttontown, NYSales Representative @ Input signed service plans on Cingular server Office responsibilities including filings, taking phone calls, and data input From 2005 to 2006 (1 year) NYMarketing and Promotional Assistant @ Basic event management and promoted events using direct marketing Worked with shows on Nickelodeon’s sister network, N, to increase exposure From 2003 to 2004 (1 year) New York City
BBA, Business Administration; Entrepreneurship, , Advertising @ University of Miami From 2007 to 2011 Economics, , Political Science @ Charles University From 2010 to 2010 Syosset High School
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