An award-winning digital strategy and innovation consultant with deep expertise and focus on presenting, digital marketing, social media strategy, editorial planning, online executive branding, digital business and reporting. Advising global financial services, telecoms and retail brands on digital marketing solutions, social media content, channel and audience engagement strategies. Editor with proven experience in news gathering, global campaign management, real-time presence reporting at conferences and tracking success through analytics. Selected to write for and contribute to Accenture Research publications in HBR and Rotman on the topics of digital business. Contribute as a journalist/blogger for Managing Directors to various publications. Report on key trends across a number of industries including finance, technology, and telecoms. Identify key messages for Accenture coverage in media. Manage relationship with digital agencies and editorial partner. Commended for the ability to build genuine and trusted relationships with senior stakeholders including CIOs, COOs, CDOs. Have been integral in generating sales of £60 million in the last year. Recent Achievements No1 for Social Media Influence and Authority in Accenture Globally Won 3rd place for Guardian & Target Jobs Rising Star Award Nominated for Forbes 30 Under 30 for Social Media Nominated for Asian Professional Awards for Tech Speaking and Presenting Effective communicator having successfully presented to and led negotiations with senior stakeholders including members of the Forbes Rich list. Presented on "The Digital Age" to 1000 analysts at Twickenham stadium, London Tech Week and several corporate executive events. Mindfulness Coach and Speaker on Decision Making, Work Life Balance, Stress Management and Goal Setting. Twitter: @jshetty1

Digital Marketing/Social Media Strategy & Innovation Consultant @ Innovation Hub Delivered innovation for clients across retail, financial services and telecoms as a Marketing manager, Product manager, account lead for pitches, workshops and strategic approaches for clients. Helping clients generate unique ideas that solve industry problems, rapidly develop the idea into a working prototype using agile methodology and then propose different cross-industry use cases for implementation. Managed a team to deliver over £10 million in revenue year 1. Experience in managing agencies. Digital Media Marketing Designed, edited and published social media posts for latest news and thought leadership to Twitter, Facebook and LinkedIn. Posts included tailor made info-graphics, statistical highlights and thought provoking charts that raised engagement by over 40% from the previous year. Managed numerous channels and newsrooms. Created and managed multi-channel editorial plans for global campaigns, events and announcements. Focused strategies around London Tech Week and digital conferences for audience growth. Worked with clients to gain enhanced exposure across channels. Received client engagement and amplification on Twitter. Built and examined social media analytics dashboards to identify new audiences, business clusters and online networks. Integral in positioning Accenture for £50m work with a large telecoms company through rigorous and in-depth social media analysis of the client, its competitors and future customers. Led a team to form an effective strategy to systematically target these audiences through hash tags, key words and popular times of the day. Managed a team to create weekly reports and drew insights to present to leadership members. From October 2013 to Present (2 years 3 months) London, United KingdomDigital Presenter @ Presented at several events/digitally as an interviewer, host and speaker on topics such as digital finance, millennials, business community, collaboration and financial markets. Has strong experience in: 1. Presenting live shows 2. Presenting training and education videos 3. Reporting on latest trends 4. Editing video content 5. Producing and scripting news 6. Interviews with thought leaders Have successfully demonstrated core-reporting skills with Accenture Research and writing for managing directors. These include qualitative research, news gathering and writing on emerging trends for executive blogs. Recognised as being the number one social media influencer and authority within Accenture globally with deep expertise in social media strategy, editorial planning, online executive branding and digital business reporting. Selected to advise and contribute to Accenture Research (Thought leadership) for publications in HBR and Rotman on topics related to social media and digital business. Regular writer for internal and external news. Won 3rd in the Guardian & Target Jobs Rising Star Awards 2015 for social media. Nominated for Forbes 30 Under 30 for social media and the Asian Professional Awards 2015 for Tech. Connect with over 12,000 personal followers across Twitter, Facebook and LinkedIn. Regular writer for leadership executives on emerging trends. Known for creative style and making complex topics relevant for today’s fast paced audience. Interviewed directors and produced insightful video clips. From September 2014 to Present (1 year 4 months) London, United KingdomSocial Media Strategy (Editor, Branding, Collaboration, Selling, Networking) @ Digital/Social Strategy 1. MD & Executive Social Media Branding Coach and Speaker 2. Working across Financial Services and Communications, Media & Technology clients creating insights through Social Media Analytics for Digital innovation 3. Building Social collaboration methodologies for ideation, hackathons, innovation hubs Experience with defining high level enterprise digital architectures and applying social collaboration and development best practices to support strategy recommendations. Experience with developing large scale strategy for global solutions for Fortune 500 clients, including requirements definition and implementation. Experience partnering with advertising/marketing agencies. Editor and Reporter Writing for managing directors blogs and publications commenting on latest events, trends and products in technology. Trusted for authentic voice and uniquely creative writing style. Recognised for the ability to present complex topics in a simple way. From February 2014 to September 2014 (8 months) London, United KingdomTraining Lead @ Digital Banking Designed & developed a Training Strategy and Curriculum for a Change Management project impacting over 60,000 staff at a Large Retail Bank. We are implementing an innovative Digital Multi Channel Application to revolutionise the customer and colleague experience for over 100 Debit Card Servicing Processes. - Requirements gathering - Planning Training approach and strategy - Customer Journey Mapping - Identifying role breakdown and format of learning for 30,000 staff to be trained - Designing and developing the Training Curriculum - Creating Training Delivery, Execution and Measuring Plan - Project Management of the Training Team and Content - Stakeholder Relationship Management/Reporting - Business/Process Analysis - Digital Platform Architecture Analysis From August 2013 to June 2014 (11 months) London, United KingdomCEO & Co-founder @ Urban Monk is a non-profit, social enterprise dedicated to sharing insights into self realization; enhance physical, emotional and spiritual wellbeing and evolve the mind and consciousness. A centre for practical philosophy and applied spirituality, we make ancient wisdom relevant for modern times. A little thing we like to call Uncommon Sense. Life was much simpler when apples and blackberrys were just fruits. But now that they’re not, we aim to help you attain balance, see and solve problems in new ways and create a more fulfilling future for yourself and others. From July 2012 to September 2013 (1 year 3 months) Development Consultant @ • Project managed a process to increase the operational efficiency of charity food production to distribute 25,000 meals more per day (10% increase from 250,000 to 275,000). This involved streamlining production lines, motivating workers and cutting unnecessary costs. • Analysed web traffic figures and patterns to design a site promotion strategy. Innovative outcomes were presented and developed with pace and accuracy that resulted in a 1000% increase (1 in website traffic in 1 month through tactical online promotion. • Empowered and led a team of 10 students to work in partnership with the two biggest anti-racism charities in the UK, ‘Show Racism the Red Card’ and ‘Kick It Out’; collaborate with celebrities from Britain’s Got Talent, Comic Relief and the Premier League; for a charity talent showcase event that raised £5000 for children’s charities. • Inspired a number of significant sponsors including members of Forbes Rich List to become generous long-term supporters of the hospital initiative. Commenced through identifying potential donors and professionally presenting with sincerity the cause. The financial boost resulted in free treatment valued at 2.5 million to over 3,500 patients and the development of 2 more mobile clinics in slums. • Presented ‘The Journey Home Achievers Award’ recognising outstanding contribution to the organisation, namely for building distinctive client relationships, entrance into new markets and countries and demonstrating commitment to developing talent. In specific gaining sponsorship from FTSE 100 clients HSBC and Barclays. From July 2010 to August 2013 (3 years 2 months) London, United KingdomAdvisory @ • Led a client research exercise in order to gain an in-depth understanding of the internal environment of the organisation. Conducted client interviews (from associate to senior manager level), steered client teams and delivered noteworthy presentations to ensure a thorough understanding for Ernst & Young experts and assisted them in offering fitting solutions. Personally complemented by the Partner for exceptional performance. • Successfully grasped key elements of 3 key financial areas in a four-week period and was given responsibility to work with 2 of the higher-risk and more complex clients from very early on. This included advice on how to convert from GAAP reporting to IFRS and assist with due diligence on transactions. • Recognised for the ability to communicate effectively with team members in carrying out analytics processes to identify the strengths and vulnerabilities of an organisation. This led to scoring 100% on all 4 progress reviews and being recognised as an intern performing technical work expected of a graduate position with the attitude and tenacity of an established professional. • Selected to be a Brand Ambassador and was given the responsibility of presentations at universities, careers fairs and one-on-one career mentoring for first and second year students many of whom went on to work for EY. From June 2010 to September 2010 (4 months) Marketing Associate @ • Instrumental in the innovation of a sold out and award-winning event at the “Gadget Show Live”. Actively expanded the visitor database through new guest streams and avenues at attracting 30,000 people to the NEC. • Headed a purely commission based sales team of 25 individuals to achieve 50% above target at 3 annual shows. Team members were motivated and supported all the way from planning through to execution. • Attracted 25% more exhibitors to an event compared to the previous year, ensured they had a positive experience and inspired them to enrol for the following year in advance. From June 2007 to September 2009 (2 years 4 months)

BSc (Hons) Management Science, Behavioural Economics, Enterprise & Innovation, Marketing, Statistics, Finance, Philosophy, 1st Class Honours @ Cass Business School From 2007 to 2010 Queen Elizabeth's Boys School From 1999 to 2006 Jay Shetty is skilled in: Wellbeing, Microsoft Office, Public Speaking, Social Media, Event Management, Non-profits, Advertising, Project Management, Web Design, Fundraising, Leadership, Teaching, Analytics, Brand Development, Brand Management