Enterprise software / SaaS marketing, demand generation, strategy, and product leader. Success record of analyzing markets, crafting go-to-market strategies, and executing marketing demand generation, product, analyst, press, and sales programs across inbound / digital, inside sales, partner / channel and direct sales models. Managed worldwide go-to-market strategies and highly virtual field marketing teams spread across the globe.
Operating experience across enterprise software, private cloud / IaaS, big data / Hadoop, analytics, infrastructure / web services, HPC, PLM / CAD, monitoring, SaaS (software-as-a-service), data management, and collaboration businesses. Social media and in-bound marketing savvy (e.g., HubSpot top 5% inbound marketing certified).
Education: MBA, Harvard Business School and M.S., B.S. Massachusetts Institute of Technology
Roles include CMO (Chief Marketing Officer), General Manager, and Products. Developed SaaS business unit for historically on-premise enterprise software company. Experience with both early-stage and larger companies (global responsibility).
Competencies: demand generation, social media, strategy, product marketing (Pragmatic Marketing certified), messaging, new product introduction, inbound marketing, marketing communications, press and analyst relations, inside sales, product management, sales, channel management, sales development, business development, budgeting / forecasting, team development.
Chief Marketing Officer @ From 2015 to Present (less than a year) Global Director, Software Defined Infrastructure and Storage Portfolio @ From 2013 to 2015 (2 years) Greater Boston AreaChief Marketing Officer @ From 2010 to 2012 (2 years) Chief Marketing Officer @ From 2010 to 2010 (less than a year) VP, Global Channel Business Development @ From 2007 to 2009 (2 years) General Manager, PLM On Demand (SaaS) @ From 2005 to 2009 (4 years) Director, Solutions Marketing @ From 2002 to 2005 (3 years) Product Manager @ From 2000 to 2002 (2 years) Marketing Intern @ From 2000 to 2000 (less than a year) Co-founder @ From 1999 to 2000 (1 year) Co Founder @ From 1999 to 2000 (1 year) Greater Boston AreaMarketing @ From 1999 to 1999 (less than a year) Greater Boston AreaAssociate @ From 1995 to 1998 (3 years) Project Design Engineer @ From 1994 to 1995 (1 year)
MBA @ Harvard Business School From 1998 to 2000 MS @ Massachusetts Institute of Technology From 1994 to 1995 BS @ Massachusetts Institute of Technology From 1990 to 1994 Diploma @ St. John's International High School Jay Muelhoefer is skilled in: SaaS, Leadership, Demand Generation, Lead Generation, Enterprise Software, Product Management, Cloud Computing, Go-to-market Strategy, Product Marketing, CRM, Sales Enablement, Professional Services, Multi-channel Marketing, Cross-functional Team Leadership, Management
Websites:
http://jaymuelhoefer.com/